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Why Advertise on THR?TheHighRoad.Org is one of the best places to advertise to the shooting community:
THR is known for its active moderation -- we may even be the most heavily moderated firearm forum on the Internet. This allows us to foster an environment that produces a quality of discussion you rarely find elsewhere. We have worked to create an environment where users are treated respectfully, posts are informative, and everyone is welcome.
To date this recipe has worked well. As of July 2012 THR is viewed by more than a 1.24 million people every
from 212 countries/territories (Data from Google Analytics. Quantcast has a different measurement method, and their statistics are located further down this page). We are the largest
general-interest shooting community on the Internet, and according to
the rankings at big-boards.com we are the largest discussion forum that
focuses on shooting.
Current data from Quantcast is as follows (the first button
indicates our size versus all other US based web sites based on
Demographics as computed by Quantcast are as follows:
We run periodic surveys to better understand our audience and
needs of our users. We are not disclosing the results at this
time, but we will be happy to use this data to determine whether our
demographic matches your target audience or not.
Advertising is straightforward: one ad per page, placed where the reader is most likely to notice it, every ad the same size. Our standard ad size at present is a "medium rectangle," 300x250 pixels in size:
All ads must follow the same guidelines for content that we maintain for the rest of the site. Just remember that this is a family friendly site that does not allow divisive topics like politics or religion. If you can't say it in a post, then you can't say it in an ad. Basic rules are:
THR reserves the right to reject any ad or any advertiser, for any reason.
Advertising CategoriesWe offer four levels of ad targeting to better fit the needs of your organization. These are public service announcements, general interest advertising, ads targeting a specific area of interest, and ads delivered in a specific geographic area.
Public Service AnnouncementsWe have decided to reserve advertising space for public service announcements. These are predominantly given to pro-gun nonprofits, but ads from organizations that serve to preserve or strengthen private firearm ownership are consistent with our mission and are almost all approved. THR Staff has the final say on which ads are run in the PSA segment, and we are doing this to increase public awareness of the various pro-RKBA groups out there. If you are advertising for a more specific purpose like raising money and/or membership, then that ad may be moving from the PSA category into something more commercial in nature.
General Interest AdvertisingIf your product or service is of interest to all shooters, then this is probably the best option for you. Ads in this category are delivered evenly to all viewers of THR over your contracted time period.
|Although The High Road has attempted to provide accurate information on the forum, The High Road assumes no responsibility for the accuracy of the information. All information is provided "as is" with all faults without warranty of any kind, either express or implied. Neither The High Road nor any of its directors, members, managers, employees, agents, vendors, or suppliers will be liable for any direct, indirect, general, bodily injury, compensatory, special, punitive, consequential, or incidental damages including, without limitation, lost profits or revenues, costs of replacement goods, loss or damage to data arising out of the use or inability to use this forum or any services associated with this forum, or damages from the use of or reliance on the information present on this forum, even if you have been advised of the possibility of such damages.|