THR - Advertise on THR

Welcome to THR
You are currently viewing our site as a guest which gives you limited access to view most discussions, articles and access our other FREE features. By joining our free community you will have, access to post topics, communicate privately with other members (PM), respond to polls, and access many other special features. Registration is fast, simple and absolutely free so please, join our community today!

If you have any problems with the registration process or your account login, please visit the help section.

Advertising Overview

Why Advertise on THR?

TheHighRoad.org is one of the best places to advertise to the shooting community:
  • Broad Reach: our users represent a broad swath of the shooting community, with a wide range of interests, from across the economic spectrum. We see visits every month from every US state and over 200 additional countries/territories.
  • Strong Family-Friendly Brand: our mission for more than a decade has been to promote responsible firearm ownership. Over this time we have maintained a family‐friendly environment that demonstrates the best qualities of the shooting community. We are the most heavily moderated shooting community on the Internet, which helps us maintain our reputation for rational, reasoned, and civil discussion of firearms and firearm ownership.
  • Competitive Rates: Some of our inventory every month is sold via third-party marketplaces, and our final advertising rate is determined based on current market information.
  • Transparency: Quantcast and Doubleclick Ad Planner give advertisers an independent view of our traffic and our audience.  Advertisers also know up-front how many ad impressions will be included in a campaign, rather than buying a slot in the ad rotation with no clear understanding of how many times an ad will be seen.
  • We believe we offer the best advertising ROI available for companies that sell to our target demographic: active shooters.

About Us

THR is known for its active moderation -- we may even be the most heavily moderated firearm forum on the Internet.  This allows us to foster an environment that produces a quality of discussion you rarely find elsewhere.  We have worked to create an environment where users are treated respectfully, posts are informative, and everyone is welcome.

We use both Google and Quantcast to gather information on our site. Google Analytics data is presented toward the bottom of this page. Quantcast always presents a more conservative view of our usage data. Their current profile on THR is here:


Our Audience

Demographics as computed by Quantcast are as follows:

Allowed Advertising

We display image-based ads, placed where the reader is most likely to notice them based on ongoing testing.  We currently accept medium rectangles (300x250 pixels):

and Leaderboards (728x:90 pixels):

All ads must follow the same guidelines for content that we maintain for the rest of the site.  Just remember that this is a family friendly site that does not allow divisive topics like politics or religion.  If you can't say it in a post, then you can't say it in an ad.  Basic rules are:

  • No scantily clad models.
  • No offensive language.  This includes words that are self-censored as might be allowed on cable tv.  We strive to be a family friendly site, and our audience is diverse enough that we need to be careful.
  • No attacks on political leaders.  No personal attacks at all, for that matter.
  • No attacks on a religion or political party, or any identifiable group.  This includes ads designed to get people riled up by references to abortion, flag burning, publicly funded religious monuments, etc.
The only ads we accept are images of the size mentioned above.  Noticable but unintrusive is what we're going for.  That means no pop-ups, no Flash-based ads, no noise in advertisements, etc -- just inline ads that we place in the content itself.  Note that animated graphical ads are perfectly acceptable if they follow these guidelines, but something reminiscent of the "punch the monkey" ads will be rejected.

THR reserves the right to reject any ad or any advertiser, for any reason.

Self-Serve Advertising Options

Contact Information

For more information or a custom quote, please contact Derek via e-mail, or by phone at (912) 852-4023 during regular business hours.

Thanks for your interest.

All times are GMT -4. The time now is 11:29 AM.

Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2016, Jelsoft Enterprises Ltd.
This site, its contents, Shooting Reviews, and its contents are Copyright (c) 2010-2016 Firearms Forum, Inc.
Although The High Road has attempted to provide accurate information on the forum, The High Road assumes no responsibility for the accuracy of the information. All information is provided "as is" with all faults without warranty of any kind, either express or implied. Neither The High Road nor any of its directors, members, managers, employees, agents, vendors, or suppliers will be liable for any direct, indirect, general, bodily injury, compensatory, special, punitive, consequential, or incidental damages including, without limitation, lost profits or revenues, costs of replacement goods, loss or damage to data arising out of the use or inability to use this forum or any services associated with this forum, or damages from the use of or reliance on the information present on this forum, even if you have been advised of the possibility of such damages.