Good gun-related internet banner ads?


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Monkeyleg
January 30, 2006, 01:58 AM
I'll try to be as brief as possible.

Over a year ago, Henry Repeating Arms approached me about running banner ads on my site, advertising their free catalog offer.

After some suggestions on my part, they're now getting 5% of those viewing their 17 pages on my site to click on their ads. 5% is a huge number for click-through's. I suspect that part of the reason is that people who are looking at pages for Henry rifles are interested in Henry rifles (duh!).

Another company, one that makes the engraved editions of historic firearms such as John Wayne's carbine, also asked to be on my site. They're getting an incredible percentage of people clicking through to the order pages on their site--as much as 13%. But they only advertise on four pages on the site.

Meanwhile, I offered the other 1500+ pages to the publisher of two popular gun magazines. After a month or so of talking, they agreed to give it a try.

Problem is, their ads simply push the subscription price, and not much else. And they're getting a click-through rate of less than one-half of one percent.

I'll be talking with the person at the gun magazine publishing company to advise him on not just how to increase his traffic, but to increase sales. (Obviously, the true measure of advertising is increased sales).

Meanwhile, though, I'm searching every gun-related site on the internet for advertisers who would like 3% to 5% of the over one million page views my site gets every month. That's a ton of traffic.

If anyone sees an advertiser who appears to be aggressive, or knows of an advertiser who wants 20,000 to 30,000 or more additional visitors to their site every month, I'd really appreciate knowing about them.

From the outset, my goal was to create an internet site that provided all sorts of information for gun owners. I don't want to clutter it up with ads for Viagra or online casinos.

Any suggestions are most welcome.

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