Eddie Eagle markets to kids?


February 27, 2007, 11:35 PM
I saw some study on this.

First of all, growing up I never heard of Eddie Eagle. How long has it been around?

If it's been around a while, it can't be all that effective as I never heard of it and I'm in one of the supposedly most gun-friendly states of the US - Florida.

What's the deal?

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Robert Hairless
February 27, 2007, 11:44 PM
The NRA Eddie Eagle program does not "market to kids." It is an NRA gun safety program. It has been around for about 1988, for about nineteen years.

Although it might not be all that effective because you never heard of it,

the Journal of Emergency Nursing Online (October 2001) named The Eddie Eagle GunSafe® Program the best of 80 gun accident prevention programs evaluated. Beyond that, the effectiveness of the program is evident in several ways. First, according to the National Center for Health Statistics fatal firearms accidents in the Eddie Eagle age group have been reduced more than two thirds since the program's inception.

All I've done to get that information for you is use Google, one of several Internet search engines, to search for the words "Eddie Eagle." Give it a try. Google is easy to use and could help you find many things you might never have heard of. :)

February 27, 2007, 11:45 PM
Only if you are anti gun!

It teaches kids to not touch a firearm they find but to find an adult and show them the gun. Smart IMHO.

February 28, 2007, 12:14 AM
1988? Hmmm.... well, I would have been in elementary school then.

Interesting I never heard of it.

We always had the McGruffmobile with McGruff, and I think that covered the whole "never touch firearms" thing - which may not have been the best step.

Does Eddie Eagle try to take away the mystery of guns by teaching kids about them or something?

Car Knocker
February 28, 2007, 12:36 AM
Does Eddie Eagle try to take away the mystery of guns by teaching kids about them or something?
Go to the source:

February 28, 2007, 01:07 AM
An even better way to learn about Eddie the Eagle is to JOIN THE NRA!

February 28, 2007, 01:11 AM
Eddie the Eagle doesn't maket to kids, I market to kids. I need to take 84 more people for their first range trip this year to meet my quota.


February 28, 2007, 06:30 AM
The NRA will only license an Eddie Eagle costume to LEOs for use in school to educate kids. The costumes are a little pricey and that is why it is not as wide-spread as it could be. They have their reasons for limiting the program "spread" but when it is used the facts seem to support its effectiveness.

February 28, 2007, 08:31 AM
I saw some study on this.
I'd like to read this study. Can you tell me where to find it, or provide some details so I can track it down?

February 28, 2007, 08:32 AM
I have an eddie eagle sticker on my dorm room door.

February 28, 2007, 09:19 AM
I've seen thousands of kids and not one has ever shown me a gun.

February 28, 2007, 10:37 AM
hoghunting - I am a member of the NRA.

February 28, 2007, 10:39 AM
October - I don't have the link but I think it was a link on another site linked in a recent thread.

I think it was listed on some page from "Violence Policy Center" which is the same place running the "Ban Handguns Now" campaign.

Check on their site. If you still can't find it, PM me and I'll see if I can figure out where I saw it.

Creeping Incrementalism
February 28, 2007, 10:46 AM
I am a member of the NRA.

Do you read any of their magazines? Eddie is frequently mentioned.

February 28, 2007, 11:07 AM
I work with kids in a mental health setting and have used the materials once or twice when I thought it was necessary. Good stuff!


February 28, 2007, 11:12 AM
Thanks for the video.

I see nothing wrong with that? What's the fuss over?

February 28, 2007, 11:18 AM
I think there is only "a fuss" in certain circles. Amazing how teaching kids "common-sense gun control" is looked down on by the antis.

February 28, 2007, 11:19 AM


Joe Camel with Feathers: How the NRA with Gun and Tobacco Industry Dollars Uses its Eddie Eagle Program to Market Guns to Kids

Key Findings

* The primary goal of the National Rifle Association's Eddie Eagle program is not to safeguard children, but to protect the interests of the NRA and the firearms industry by making guns more acceptable to children and youth. The Eddie Eagle program employs strategies similar to those utilized by America's tobacco industry—from youth "educational" programs that are in fact marketing tools to the use of appealing cartoon characters that aim to put a friendly face on a hazardous product. The hoped-for result is new customers for the industry and new members for the NRA.

* Violence Policy Center research reveals for the first time that manufacturers of firearms, ammunition, and related products directly contribute hundreds of thousands of tax-deductible dollars to the NRA through its "affiliate," The NRA Foundation. The Foundation in turn then makes "grants" to the NRA to fund the Eddie Eagle program. Financial contributors to The NRA Foundation include Saturday Night Special or "junk gun" manufacturers, rifle and shotgun manufacturers, and manufacturers of ammunition and reloading equipment. Donation of land of unknown value has also been made by industry members to The NRA Foundation for endowment programs. Industry members have also facilitated the donation of more than a million dollars to the NRA through point-of-purchase dealer and catalog sale programs.

* Violence Policy Center research reveals for the first time that the tobacco industry has contributed tens of thousands of dollars to the NRA through The NRA Foundation.

* Many of the marketing problems being faced today by the NRA and the firearms industry are, in fact, similar to those faced in the past by the cigarette and smokeless tobacco industries. Faced with declines in its primary market, the gun industry and the NRA, like the tobacco industry before them, have expanded their market to include women and children—even though guns, like tobacco, cannot legally be sold to children or youth. Yet while the tobacco industry denies that it is working to entice children to use its product, the NRA and the gun industry openly acknowledge it.

* The NRA uses Eddie Eagle as a lobbying tool in its efforts to derail the passage of child access prevention (CAP) and mandatory trigger lock laws—on both the state and federal levels.

* Undercover interviews conducted by the Violence Policy Center and the Global Survival Network with NRA staff at gun industry trade shows confirm that Eddie Eagle is not only a thinly disguised marketing tool used to "soften up guns" in the words of one NRA staffer—essentially Joe Camel with feathers—but also acts as the "the clean-up committee" to help burnish the NRA's public image after gun control battles.

* A laudatory article distributed by The NRA Foundation as a promotional flyer concludes, "The Foundation is a mechanism by which the firearms industry can promote shooting sports education, cultivating the next generation of shooters. Translate that to future customers." Or as one NRA Foundation official quoted in the article put it, "The industry is an indirect beneficiary of this program." The article also notes that The NRA Foundation is "getting some major league support from several giants in the industry" and one industry member estimated that as many as 20 firearm industry companies or their CEOs were involved in the Foundation's fundraising efforts.

* In its attempts to use the credibility of other organizations to promote the Eddie Eagle program, the NRA has misrepresented awards granted to the program by the National Safety Council, which has issued a series of sharp rebukes to the NRA. [pp. 42-46] The NRA has also erroneously claimed endorsement by D.A.R.E. (Drug Abuse Resistance Education) and the Black United Fund, Inc.

* Rather than recognizing the inherent danger firearms in the home pose to children, and the often irresponsible firearms storage behavior of adults, the Eddie Eagle program places the onus of safety and responsibility on the children themselves.

* Public health researchers have found that "gun safety" programs like Eddie Eagle are ineffective in preventing unintentional death and injury from firearms. In an educational brochure for parents, "Keep Your Family Safe From Firearm Injury," the American Academy of Pediatrics recommends that "[b]ecause even the most well-behaved children are curious by nature and will eagerly explore their environment, the safest thing is to not keep a gun at home."

February 28, 2007, 11:30 AM
Yep that's it.

February 28, 2007, 11:35 AM
Thanks for helping me find this, guys. The entire study is here (http://www.vpc.org/studies/eddiecon.htm) if anyone else is interested in the details.

February 28, 2007, 04:04 PM
It's a good program that works when it's allowed to be used.

But the combination of uninformed parents and administrators, ignorant zero tolerance policies and the teachers unions, go nuts when they hear the word "Gun" and never hear the "Safety" part of the story.

Then when they hear it come from the NRA, they all start to foam at the mouth.

Being anti NRA is more important to these ignoramuses than actually saving children's lives.

It's ironic, if the same program, with the exact same content, was put out by the Brady Bunch it would probably be welcomed with open arms by "educators".

Join the NRA this week, tick off Sarah Brady and McCarthy and her latest gun ban.

February 28, 2007, 04:14 PM
This is probably one of the most frustrating and ignorant stereotypes about the NRA that gets brought up every year: That the NRA deliberately markets their "product" to kids via Eddie Eagle.

Eddie Eagle is very much part of the training (as opposed to lobbying) portion of the NRA. It has nothing to do with "recruiting" kids into the NRA or anything like that. Apparently there are a significant number of people out there who want Eddie Eagle to be a program that "recruits" kids into the NRA so that they can criticize the NRA for it. But it isn't like that at all.

Robert Hairless
February 28, 2007, 04:25 PM
Perhaps the NRA needs to start putting brief videos on Youtube.com and similar sites? It seems that many 20-something-year olds get their information, ideas, and opinions about reality from the clips there. Until I caught on I used to be surprised that anyone would join--or oppose--an organization without knowing what it did.

February 28, 2007, 04:54 PM
For the second time - I'm already a member.

February 28, 2007, 10:40 PM

My guess is that the commenters stating "join the NRA" were calling for any readers who were not members to join. As has been mentioned in a multitude of other threads, why stop at the NRA? Why not join all the organizations fighting to keep our gun rights intact. (GOA, JPFO, etc...)

Edit: I should learn to spell...

February 28, 2007, 10:48 PM
American Academy of Pediatrics recommends...

Is this true? The VPC is a bad souce for anything.

Redneck with a 40
February 28, 2007, 11:16 PM
Just like the VPC's study of Texas concealed carry entitled...."License to Murder".:barf: That headline alone completely dis-credits their entire article, when they headline with emotional garbage like that. I read through all of the points the VPC made about the Eddie Eagle program, my response is "so what" and "your point is"? If the Eddie Eagle program recruits young children into the shooting sports, that is excellent in my opinion, I know its not the express intent of eddie eagle, but if that is the result, then so be it. It will be beneficial, as they are the future of the shooting sports.

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