Home security system commercial is anti-gun


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leadcounsel
January 11, 2008, 05:59 PM
Of course the home security companies are going to promote their product through fear tactics, but a recent commercial really annoys me.

I won't mention the name of the company.

The commercial shows a couple lying in bed at night and the sound of breaking glass is heard. The couple awakes and is startled. The man narrates and says to his wife, "It's our first night in the new house and someone is trying to break in. Don't worry, we have XYZ security company." The man actually gets up, goes to the top of the stairs and looks down, and a shadowy figure goes fleeing away from the front door when he hears sirens of the alarm. The company calls the home phone and the wife answers and is assured that all is right in the world.

I just HATE that commercial. It helps reinforce the sheepish mentality in the world of not defending yourself, but instead subcontract your safety and your family safety out to someone else.

I instead wish the commercial ended with the burglar running up the stairs and clubinig the man unconscious while his buddies wrestle the woman onto the floor as the camera pans to the ringing and unanswered telephone.

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ilbob
January 11, 2008, 06:04 PM
I have always wondered why those type of ads would sell anything at all. they just aggravate me.

Cougfan2
January 11, 2008, 06:38 PM
When I was out of a job once, I went to work for a very short time selling residential security systems for what is probably the same company. Let me put it this way they were one of the two biggies. They had this canned sales pitch and responses they would make you memorize to basically scare people into thinking that you were more likely to get hurt if you had a gun and were you really confident you'd be able to pull the trigger in that kind of situation. I never pitched their way. Always said a gun was a good solution, but an alarm system might scare someone away before you had to shoot them and then get hauled into court by the scumbags family. :cuss:

telecaster1981
January 11, 2008, 06:46 PM
Yeah, I've been seeing a lot of advertisments for home security systems that are very similar to the one you describe.
I instead wish the commercial ended with the burglar running up the stairs and clubinig the man unconscious while his buddies wrestle the woman onto the floor as the camera pans to the ringing and unanswered telephone.

How about the homeowner runs to the edge of the stairs, sees the burglar, and turns him into a pile of hamburger meat with a pump shotgun? Afterwards, he gets back on the phone and says, 'Nevermind!" And goes back to sleep...


There are plenty of 'suspense' or 'horror' films that play on the same sheep attitude. For once I'd like to see, instead of the crazed knife-wielding psycho-killer chasing innocent blonde girls through a creepy house...A blonde girl chasing a very scared looking psycho-killer out the back door with a 1911. "That's what I thought!"

azredhawk44
January 11, 2008, 07:02 PM
And how is this activism related? :confused:

Ash
January 11, 2008, 07:24 PM
All security systems sell to the wife/woman of the house, playing on their fears and demonstrating that either their husband is incompetent/weak or not home. It is always the woman who answers the phone when XYZ security calls and she tells them somebody tried to break in. In other words, the husband cannot protect the home with his S&W 357, it is the security company which protects her and the kids.

Ash

(Notice I brought firearms into my post)

Ash
January 11, 2008, 07:26 PM
And actually, home security systems bill themselves as protection for folks at home as opposed to home protection when you are not home. They are pretty much anti self-defense and indeed seem to indicate that they and the police will protect you. It reinforces the false notion that people cannot protect themselves and perpetuates the docile defenseless sheep image the government tries to convince is what we see in the mirror.

Ash

Jimmypop97
January 11, 2008, 07:40 PM
This should be an outline for most Security System commercials.

http://youtube.com/watch?v=aPQ5y9UzT28

Yeah yeah, I know you have probably seen it a dozen times, but once more will not hurt:p

dralarms
January 11, 2008, 08:12 PM
All security systems sell to the wife/woman of the house, playing on their fears and demonstrating that either their husband is incompetent/weak or not home.

I feel offended. I own an alarm company and I do NOT "sell" to the "lady" of the house. I don't try and scare someone into buying an alarm.

Six O'clock Tactical
January 11, 2008, 08:32 PM
Loud noises that would not scare me off:
Security system with the confidence of having our counties *stellar* 9 minute police response time. Also, the fact that it only takes a minute or two to burgle a house, and every time ive ever seen a false alarm go off at a friends house or business it takes at least a minute and change for the security company to call...

Noises that WOULD scare me off:
Click-CLACK...
Boom.

jkingrph
January 11, 2008, 08:44 PM
My sister and I maintain my deceased parents house in another state. Someone broke in once and the only thing disturbed was the dresser in her bedroom, and it had been moved out from the wall a bit. We found tape marks back there and "assumed" that her then estranged husband had gone back to get something he had hidden. He was strange at times. Sherrifs office said break in's just did not happen in that area.

We had an alarm installed because there is no one there most of the time. Only my sister, my wife and son, and a trusted cousin around the corner knows alarm code.

I set it off once and response time was fairly quick less than 10 minutes, but law enforcement cannot be everywhere at once.

azredhawk44
January 11, 2008, 10:50 PM
Again, I ask: How is this related to Activism?

Sure, it's a discussion.

But you're not talking about a campaign to change the marketing principles of alarm retailers. You're not talking about an attempt to get more women into shooting sports as a result of "sheeple" mentality that results in alarm sales. You're not talking about reforming the work requirements that send men away from their homes to make critical sales or care for remote clients.

You're just bitching. (Sorry, Art's grammaw).

This is in the Activism forum. Either get on an Activist topic, or take it to some other corner of THR - General Discussion comes to mind.

Sheesh.

Samuraigg
January 12, 2008, 12:09 AM
Yeah, needs to get moved to General.

Back on topic though...

You ever wonder how these security company commercials always go the same way. Bad guy breaks a window or door, the family hears and locks themselves in a room. Meanwhile the alarm goes off which sends the BG running away. Cops show up and everyone lives happily ever after.

They never show what might happen if the BG decides not to run away and there is only a thin interior door between a home invader and your defenseless family.

Ash
January 12, 2008, 12:35 AM
Okay, then ADT and Brinks specifically play on the fears of women in their commercials and seek to place themselves as the source of protection that the husband is incapable of doing either because he is weak or incompetent (he caused the fire by leaving the rag on the stove) or because he is not present (he drives away and the baddie breaks in with the wife and kids).

Ash

quatin
January 12, 2008, 03:57 AM
I would totally get an alarm system. Who's gonna wake you up in the middle of the night to get the gun?

sublimaze41
January 12, 2008, 04:32 AM
How is the commercial anti-gun?? When my wife and I see it we get a little spooked. I then realize that if the bad guy gets past our alarm, past 2 dobermans and past the USP .45 or P229 .40..........well they have earned what they came to take.

Oohrah
January 12, 2008, 04:48 AM
I agree, as the only alarm is motion detection lights. Even the bad dog
German Shorthair takes notice and voices her distain. LEOs are a goodly
distance away, but firearms are not. Always smart to dial 911, even if
unavailable, when there is a legitimate threat:)

Nitrogen
January 12, 2008, 04:50 AM
Alarms can also work well when you're not home.

Ash
January 12, 2008, 08:46 AM
Oh, I think alarms are a good idea. The commercials are anti-self defense. You can't protect yourself and neither can your weak or absent husband. YOU need ADT to protect you. They imply you cannot do it, you need someone else to do it. Anti-gun? Not rabidly by any stretch but it implies a pacifist stance with the protection of an off-site sentinel which will summon the police for protection - which is the argument made against self-defense and CCW already made by those who ARE rabidly anti.

Ash

Justin
January 12, 2008, 11:25 AM
And how is this activism related?

It isn't.

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