Silly gun advertizing


PDA






Moonclip
April 26, 2008, 05:10 PM
Anyone have any good examples? I don't mean so much like the HK blooper with the backwards loaded magazine(I've actually see this happen at indoor ranges!)

What I mean is things like this. In my 2007 Glock annual/catalog, every time the word "Glock" is written in an article, it is capitalized for no reason like this= GLOCK

I found that quite silly. I'm not a Glock basher either though I don't think they are the best things since sliced bread I own two and may acquire more.

Also while I do like the females that EAA uses to promote their guns in the ads I feel this may not be the best way to promote them.

If you enjoyed reading about "Silly gun advertizing" here in TheHighRoad.org archive, you'll LOVE our community. Come join TheHighRoad.org today for the full version!
Threeband
April 26, 2008, 08:07 PM
The latest issue of "Guns" magazine has a Desert Eagle ad on the back cover. At the top of the ad, the words jump out at you:


THE SCIENCE OF
KABOOM.




I do not want a gun that goes "Kaboom".

They should fire the copywriter.

Dave Pendleton
April 26, 2008, 09:03 PM
GLOCK is capitalized because that's their trademark.

RedLion
April 27, 2008, 12:00 AM
I do not want a gun that goes "Kaboom".

They should fire the copywriter.


Maybe you want Armalite's AR-50 that simply goes "BOOM".

Moonclip
April 27, 2008, 12:16 AM
Then how come my "RUGER" annual/catalog doesn't feel the need to do that:)?

That Kaboom ad is funny!

CmpsdNoMore
April 27, 2008, 12:23 AM
I always thought models and brands were capitalized because they're a name.
I would capitalize McDonald's in a sentence, just like I would Glock, Mauser or Remington.

3rdpig
April 27, 2008, 12:39 AM
They don't just capitalize the first letter, like Glock, they capitalize the whole word, like GLOCK, and it always has the little trademark logo next to it as well. Always seemed strange to me, but heck, it's their company and they can write it however they please. Maybe it's an Austrian thing.

The silliest I've seen have been for a gun store in Arizona, Guns Etc. They use impersonators mimicking Bill and Hillary Clinton in their ads. Some are cute, most are just annoying. Of course that's not a gun ad, but a gun store ad.

Kind of Blued
April 27, 2008, 12:46 AM
Not silly, but that brunette in the Kahr column ads needs to contact me about a possible marriage.

http://www.kahr.com/imgs/img_ind_sexy.jpg

The Lone Haranguer
April 27, 2008, 01:16 AM
Not silly, but that brunette in the Kahr column ads needs to contact me about a possible marriage.


First she needs to get her finger off the trigger. :uhoh: (Visible at right.)

retgarr
April 27, 2008, 01:17 AM
Her finger isn't on the trigger...

Geronimo45
April 27, 2008, 01:20 AM
http://www.blackhawk.com/
It's not Blackhawk, or even BLACKHAWK. It's BLACKHAWK! on every page.

And... those who need no introduction:
http://www.extremeshockusa.com/

First she needs to get her finger off the trigger.
It's on the frame.

MDeViney, you have excellent taste.

Moonclip
April 27, 2008, 01:31 AM
Kahr girl is too skinny but VERY sexy, I just don't feel this is always the best way to advertize guns.

My Glock issue was with Glock spelled like this= GLOCK

Over and over again.

But they at least didn't put the trademark symbol next to GLOCK each time thank goodness.

saspic
April 27, 2008, 02:28 AM
The man's name is Gaston Glock. The company's name is GLOCK, GmbH. If you spell it with lowercase letters, it's technically incorrect.

Moonclip
April 27, 2008, 03:15 AM
I'm gonna legally change my name to MOONCLIP :) Thats Senor MOONCLIP to you!

I still feel GLOCK is silly, as silly as marking the guns .40 now instead of the dreaded .40SW as they were marked.

I don't blame them for being mad at S&W though and this sort of thing has been going on for years with many manufacturers.

At least S&W doesn't have a problem marking their barrels with .45 Colt!

Diamondback6
April 27, 2008, 03:25 AM
Let's put it this way, anything from Extreme Hype or BlackCrock! or Vulcan/Hesse, or any other firm affiliated with whoever their corporate parent is.

IMNSHO, an ad and its company's credibility vary in INVERSE proportion to the number of exclamation points, flashy logo graphics and high-viz colors in their ad copy.

To shamelessly rip a line from John "GunCrank Diaries" Connor, we've had way too much GeeGollyWhizBangUberTacticoolTupperware--show me your "Lance Corporal In A Mudhole"* model!

*Disclaimer: I am neither current nor former active-duty, but if it's good enough to win the approval of the hardest-working grunts...

ShakyJ
April 27, 2008, 08:47 AM
I laugh every time I see that silly tv commercial for Hornady TAP ammo on the Outdoor channel. Husband and wife attending to their baby when a masked ninja breaks in to do harm. After the ninja is put down, we get to hear a former 3 gun champ (with poor audio) talk about the importance of effective ammo. Just seems really cheesy. Almost as bad as those home security system commercials, in my opinion.

bogie
April 27, 2008, 08:56 AM
Well, guys, a friend and I are coming out with a line of lubricants. The first one is SuperSlide.

I'm putting the word "tactical" on the label. I figure that'll attract at least a few customers... In actuality, it's high quality high pressure/temperature grease, and while it'll function well in a "tactical" situation, it'll also work just fine while plinking.

Darn it! I shoulda used black syringes!

32winspl
April 27, 2008, 11:26 AM
Mr SHAKYJ, I have dsl internet but rabbit-eared tv. Who is the 3-gun champ in the ad?

mgregg85
April 27, 2008, 11:27 AM
I like the recent EAA ad with the blonde in a tube top, we need some more like that.

Wes Janson
April 27, 2008, 12:27 PM
I think the Taurus ads touting Taurus as the "world's premiere handgun manufacturer" were a bit tough to swallow for me. There's marketing and then there's pure hyperbole.

HogManMagnum
April 27, 2008, 03:17 PM
ammo ad not gun ad but i think its worth the mention...

http://www.extremeshockusa.com/gfx_splash/top_2.jpg


yes, obviolsy they are AGENTS and should be taken serioulsy...


fake, funny, and kinda sad when u think about it...

fearless leader
April 27, 2008, 04:04 PM
The funny part of the Extreme Shock picture is they all appear to be the same guy.

And he looks like Jeff Goldblum

Rachen
April 27, 2008, 04:05 PM
Also while I do like the females that EAA uses to promote their guns in the ads I feel this may not be the best way to promote them.

They work well in promoting Georgi Vodka. However, they don't work well at all to promote guns, machines that are so cherished by the individual in this brave new world, and represents our country's roots.






Last time I heard, the American Bar Association is very anti-gun. Let them use the female model advertizers. It makes them look like sickos and perverts.

.38 Special
April 27, 2008, 04:12 PM
I don't have anything against Brian Hoffner, but the Hoffner's "hell and darkness" ads in American Handgunner make me roll me eyes every time I see them.

fearless leader
April 27, 2008, 04:18 PM
I guess somebody had to say it; I hate H&K adds. They always hype their stuff as the uncompromisable choice, but I have owned 3 H&K products and found them grossly mis-represented. I had 1 H&K pistol that was reasonably accurate (P-7) and one I couldn't hit very well at all when I tried it (SS USP 40), and let's not forget the world's fastest cycling, lightest recoiling, quickest handling shotgun, the M1 Super 90! It was fast but KICKED like a Gov't. mule!
I can take any Glock, Colt, or any other gun I own and shoot circles around those 3 guns, and I paid easily 3 times as much!

Is anyone here old enough to remember when H&K began to manufacture the USP? They said it would be more affordable, and retailed about $400.....until they got popular with SWAT.
Now, you would think it's made of gold or something! When exactly does a piece of moderately accurate, combat tupperware become worth $750+?

churched
April 27, 2008, 05:00 PM
My self, I cannot stand the ads that have some woman half naked and all that. In my opinion any company that has to resort to this kind of advertising does not deserve my buisness. Sure they are nice to look at but their are plenty of other ways to catch my eye rather than using some half naked girl.

CptGonzo
April 27, 2008, 05:09 PM
I agree Churched, to me that's only going half way and how can I trust that company at all to do anything right? :)

Superlite27
April 27, 2008, 05:23 PM
They make EXTREME SHOCK!!!! shotgun shells? Because the AGENT in front is carrying a shotgun. (With what looks like some type of holographic sight)

I notice the AGENT on the right has some type of skiing goggles on his head. They must be used only for skiing because he seems like he's in a tactical situation, and if these goggles were for tactical situations, THEY'D BE ON HIS FACE. So they must be for skiing.

The AGENT on the left seems to be seriously outgunned. Trust me. If I'm in a situation where my two wingmen are carrying a rifle and a shotty, I'm probably going to want more than a pistol to point at the ceiling with one hand.

Everyone seems to be wearing proper hearing protection. Now we just need to work on that eye protection. If these bullets are soooooooo unbelievably dangerous, I'd probably want more than some skiing goggles on my head. I'd probably want more than just a ski mask, too. I'm thinking helmet.

PercyShelley
April 27, 2008, 05:26 PM
I giggle every time I see that Extreme Shock ad.

Who was it on here that had that excellently droll one-liner about how awful it is to have your pants explode during a dynamic entry?

MASTEROFMALICE
April 27, 2008, 05:28 PM
Advertising has to do two things.

1. Capture the public's attention

2. Make them want the item

Naked women have little problem capturing anyone's attention and telling everyone that the product will turn them into an invincible demi-god will convince the idiots that they want the product.......naked women will convince the smart guys like me.

P.S.: Not only do your pants explode with Extreme Shock but apparently Odin strikes you down with lightning.

m38shooter
April 27, 2008, 05:31 PM
I agree about getting her finger off the trigger in the Kahr ad. For those who don't see it, look closely at the image on the right.

Rachen
April 27, 2008, 05:37 PM
I giggle every time I see that Extreme Shock ad.


One of our fellow members even altered that ad, with the Mall Ninja and Let's join the fight against Global Warming or something like that:D

Can someone please repost that altered ad, just for the laughs?

frayluisfan
April 27, 2008, 05:41 PM
Look...there's two problems with most of the semi-naked girl ads. First, a seductive female has NOTHING to do with a gun. The razor and shaving cream ads are stupid enough when some gal comes in at the end and lovingly caresses the now-smooth skin of the dude who just shaved, but at least there's some (vague) connection there--most dudes who shave are doing so, at least in part, in order to seem more attractive, placate a significant other who likes him smooth-shaven, etc....But what the heck is the connection for a company like Kahr? What are they trying to tell me? If I carry a Kahr, women will find me more attractive? Or maybe they're trying to tell women that the way to pick up a guy is to drop down to about 96 lbs., put on a revealing dress, go to a bar, and flash a pistol? Same thing with the EAA ads. So that's the first point. The second point, is that most of the gals in those ads aren't even attractive! That Kahr chick looks like she is anorexic. Every time I see that ad and it's slogan of "Thin is sexy," I think, "No, it isn't!" Someone needs to put that gal in touch with a good psychologist, so that she'll realize she doesn't have to be so scrawny.

As another poster said, my reaction is always the same. Any provider of goods or services who resorts to that kind of tactic is doing so because they don't think their product/service can stand on its own two feet.

.38 Special
April 27, 2008, 05:43 PM
In defense of the semi-naked girl ads... the point is to catch attention.

It seems to have worked.

Carry on.

Rachen
April 27, 2008, 05:45 PM
The second point, is that most of the gals in those ads aren't even attractive! That Kahr chick looks like she is anorexic. Every time I see that ad and it's slogan of "Thin is sexy," I think, "No, it isn't!" Someone needs to put that gal in touch with a good psychologist, so that she'll realize she doesn't have to be so scrawny.



I agree with your post,

Instead of comments like "Thin is sexy", we should be focusing on reducing eating disorders amongst our children instead of creating catalysts for psychological problems such as anorexia.

Nate C.
April 27, 2008, 05:59 PM
I am totally okay with semi-naked girl ads. Am I going to run out and purchase 'Brand X' <insert product here> because the ad features a semi-naked girl? Nope. Will somebody? Yep. Otherwise the unemployment rate for semi-naked girls would have skyrocketed long ago. Most advertising does very little by way of explaining the product: it usually appeals to virility, popularity, vanity etc, etc.

Now, can we start a new thread featuring semi-naked girl ads? Or even fully-clad but really attractive?

Threeband
April 27, 2008, 06:05 PM
we should be focusing on reducing eating disorders amongst our children




So instead of the skinny Kahr women, we could have a real woman with a healthy physique:








http://www.reverantsilence.com/frontpageimages/rosie.jpg

Nate C.
April 27, 2008, 06:09 PM
I've been blinded!!!

Rachen
April 27, 2008, 06:11 PM
Ugh.........................Ugh, that is truly REPULSIVE.:o

Now I just completely lost my appetite.

I wasn't saying anything negative about the Kahr woman, she actually looks good. Every time I see that ad in the American Rifleman mag, I smile. However, I just wanted to bring up the fact that many young people would go overboard about their appearance and that would lead to serious problems if they develop an eating disorder.

plexreticle
April 27, 2008, 06:13 PM
Caps Lock is cruise control for cool.

HogManMagnum
April 27, 2008, 06:15 PM
dude putting up that picture of that disgusting creature was completely uncalled for. a perfect example of somthing thats ugly on the outside and ugly on the inside. now excuse me, i feel a need to shower

Superlite27
April 27, 2008, 06:26 PM
Think that's disgusting?

http://i4.photobucket.com/albums/y148/Superlite27/SEXnGUNS.jpg

scndactive
April 27, 2008, 09:07 PM
From the Extreme Shock, "Fang Faced" ads turning the density mass into an expanding rotational cone of NyTrilium matrix particlesLMAO

Green Lantern
April 27, 2008, 09:27 PM
The latest issue of "Guns" magazine has a Desert Eagle ad on the back cover. At the top of the ad, the words jump out at you:


THE SCIENCE OF
KABOOM.




I do not want a gun that goes "Kaboom".

They should fire the copywriter.

That's still in use? I have a DE catalog from SEVERAL years back with the same wording...

I agree Churched, to me that's only going half way and how can I trust that company at all to do anything right?

Lol....:D

Dstoerm
April 27, 2008, 10:18 PM
The only ads I react to in a positive way have at least one of the following:

1. A good looking firearm
2. Cheap ammo
2. A good looking lady

It REALLY gets me to look when it combines all of (1), (2) and (3) above, all scantily clad.

All the others are just noise,

-Dave

Don Gwinn
April 27, 2008, 10:52 PM
That's about enough of that.

fearless leader
April 27, 2008, 10:57 PM
I look at the ads, but I buy what ever I like. Looks are nothing if it can't hit a vital organ at a defensive distance.

Dude, that Rosie picture was over the top!:barf::barf::barf::barf:

If you enjoyed reading about "Silly gun advertizing" here in TheHighRoad.org archive, you'll LOVE our community. Come join TheHighRoad.org today for the full version!