[Ragsdale 30 cal]

I'm curious as to why Ruger doesn't produce a pump shotgun similar to the Remington 870 or Mossberg 500.

Wouldn't this be a market Ruger could be competitive in?

[BCCL]

Good question, I don't recall Ruger ever getting into the pump or auto shotgun market.

Does seem odd.

[average_shooter]

Maybe that will be for next year's SHOT show.

[oneounceload]

maybe making a cast metal gun isn't feasible in a pump???

[Badger Arms]

I've got dibbs on 2011 SHOT. The reason they ain't done it yet is because Remington and Mossberg do it so well. Hard market to break into when there are 60-year-old designs that are still shucking them out reliably and cheaply. They'd have to price them right and offer something Remington and Mossberg can't... but what is that exactly? Where's the niche?

[oneounceload]

They tried filling a niche with their SxS that flopped at the price point they envisioned....

[oletymer]

Probably because there are so many cheap pumps on the market now.

[Jim Watson]

Not to mention that Remington has introduced a new pump, kind of a crossbreed between an 870 and a Nova.
Breaking into the pumpgun market would be a challenge.

[Ragsdale 30 cal]

Couldn't the same be said of the polymer pistol market or the AR-15 market or even the bolt action rifle market? Ruger competes well in a lot of crowded markets.

[Badger Arms]

Ruger has been making plastic pistls since 1993 and the introduction of the 22/45. The P95, P97, P345, SR9, LCP. Ruger is HARDLY a small-fry, inexperienced, or uncompetative in the plastic pistol realm.

Ruger isn't 'competing' in the piston AR-15 market, they are 'cashing in' on the market. They sell a $600 gun for $2,000 and we're supposed to be on the edge of our seats waiting for them to fail?

The clear difference in the Pump Gun market is profit margin. Mossberg makes money by skimping on quality control and buying barrels from Mexico. Remington is making guns as cheaply as possible. Both are using designs that are decades old... tried, true, and tested. I'd love to see a Ruger pump too, but I doubt they'd be able to price it under $400.

[earlthegoat2]

If they make a pump shotgun like they make a double I think I will pass.

I will keep buying all their good stuff though which is pretty much everything else.

[lipadj46]

Ruger isn't 'competing' in the piston AR-15 market, they are 'cashing in' on the market. They sell a $600 gun for $2,000 and we're supposed to be on the edge of our seats waiting for them to fail?

Why is the 556 is a $600 gun? The last $600 AR's I remember were the bottom of the parts bin clearance CMMG's. Looks like the Ruger ARs are selling around $1600 which is a decent price for what you get and definitely very competitive in it's sector.

To the OP on why Ruger does not make a pump. I would think it is simply a cost benefit thing. A new pump would be costly to design and the profit margins would be low so they would have to make a ton of them so they would need to buy lots of new equipment/dies/tooling/training etc. The break even point would be too long. Like said above mossberg and remington have long since broke even plus they have highly streamlined their manufacturing process and are just chuggin' along. I'm not saying it would be an impossibility to see a new Ruger shotgun but it would have to offer something different and appeal to a different crowd to be successful.

[Gordon]

I think if Ruger was to take the best parts of the 870 ,Nova and Winchester 1300 and put them together in Stainless die cast just right it would sell and work well for those buying a new pump.Oh and throw in the Mossberg 500 safety like they had on the original M77. Offer walnut stocks or plastic and say 18"plain RS and 25" Vent rib barrels with tubes.;)

[Avenger29]

I think if Ruger was to take the best parts of the 870 ,Nova and Winchester 1300 and put them together in Stainless die cast just right it would sell and work well for those buying a new pump.Oh and throw in the Mossberg 500 safety like they had on the original M77. Offer walnut stocks or plastic and say 18"plain RS and 25" Vent rib barrels with tubes.

Ideal pump shotgun IMHO:

Steel receiver. I like steel a lot. SS blackened for me...I'm not a shiny gun kind of guy.

Lifter style of the Mossberg series. I hate pinched thumbs.

Twin extractors.

NO MIM PARTS!

Durable fixed ejector.

Safety location on the tang, steel safety.

Slide release Mossberg style...make it big and easy to reach.

Thick synthetic stock...gotta be good for beating people with. Or wood. Wood's good.

Ghost ring sights with tritium, and replaceable. However, don't make it like A2 style sights for the AR-15 where they can be knocked out of alignment or adjust themselves. Rail for optics.

Magazine extension included with gun so you can pick your capacity. Easy to change. Magazine clamp like the big beefy military one made for the 870.

Thick walled barrel with solid attachment to the reciever.

short rails either forward of the pump or on the forestock to mount a light.

Slideon sidesaddle, rather than fumbling with crossbolts and screws. Don't want it? Don't install it.


Quality control. Quality Control. Quality Control.

I have absolutely no need for a field gun, and if I did, I'd rather have a lighter gun with a longer barrel. I really see no need for Ruger to produce a hunting pump shotgun.

[Badger Arms]

Why is the 556 is a $600 gun? The last $600 AR's I remember were the bottom of the parts bin clearance CMMG's. Looks like the Ruger ARs are selling around $1600 which is a decent price for what you get and definitely very competitive in it's sector.

Ever wonder why EVERYBODY is making an AR-15? It's because they are cheap to make. They were makin them every bit as good and dirt cheap back in the 60's. The RUGAR-15 is easilly as cheap to make as the Mini-14.

[ArmedBear]

The existing models on the market are there because they smoked the others.

The 37 is a neat gun, but a niche-market high-end shotgun for the few people who appreciate a truly well-balanced gun AND a pump at the same time. Most shotgun connoisseurs haven't bought a new pump in years.

So that leaves the beater patrol-car gun, the beater duck-hunting gun, and the beater home-defense gun markets, for most pumps produced. Would you want to try to sell a new gun for under $300 and make a profit, when your competitors already are?

If I were Ruger, I'd make an AR-15 instead.:D

[huntsman]

I'm curious as to why Ruger doesn't produce a pump shotgun

because two shots are enough for a shotgun

[oneounceload]

because two shots are enough for a shotgun

And in the case of Ruger, two shots is all you need to have it malfunction... :what:....:D

[Gryffydd]

Ever wonder why EVERYBODY is making an AR-15? It's because they are cheap to make. They were makin them every bit as good and dirt cheap back in the 60's. The RUGAR-15 is easilly as cheap to make as the Mini-14.
The price of something is determined by what people will pay, not what it costs to build.

[Six]

If anything, I'd like to see some long guns to go with the single action revolvers.

A Ruger coach gun and lever action carbine with a matching set of Vaqueros...mmm...

[Badger Arms]

Ever wonder why EVERYBODY is making an AR-15? It's because they are cheap to make. They were makin them every bit as good and dirt cheap back in the 60's. The RUGAR-15 is easilly as cheap to make as the Mini-14.

The price of something is determined by what people will pay, not what it costs to build.

You're just reinforcing my point, right? Somebody will pay $1600 for a gun that Ruger could market for $600 and still make a profit. So, uh, why would they spend $300 making a shotgun nobody is willing to pay more than $400 for? Why? Ruger brought the right guns out at the right time. If they don't make it, it's a profit thing, not a philosophy thing. Bill is dead; Sturm Ruger is just another company now.

[Gryffydd]

You're just reinforcing my point, right? Somebody will pay $1600 for a gun that Ruger could market for $600 and still make a profit. So, uh, why would they spend $300 making a shotgun nobody is willing to pay more than $400 for? Why? Ruger brought the right guns out at the right time.
When you put it that way, sure. I was replying to the post you quoted as well. Just because it could be sold for a profit at $600 (which is debatable), doesn't make it a "$600 gun."

If they don't make it, it's a profit thing, not a philosophy thing. [...] Sturm Ruger is just another company now.
And thank goodness for that.

[kmrcstintn]

could be that Mr. Ruger didn't want to make pump shotguns; could be a financial burden for them (kinda like why they didn't manufacture a polymer frame pistol chambered in .40 S&W...at the time the P-series polymer guns were being made 9mm and .45 acp were what sold and their sales for .40 S&W guns always lagged);

another causitive factor could be that every tom, dick, and harry make pump shotguns and there are more than enough to fill the need (eg: Remington and Mossberg hands down; Stoeger and Benelli coming out of Turkey and Italy; LSI imports Turkish shotguns; et al.

[m500'92]

And in the case of Ruger, two shots is all you need to have it malfunction...:what: ....:D

:D Gotta say i agree with that, they must have the worst quality control out, but i applaud Ruger for being so good at cashing in on copying other people's designs. I'd stick with a Mossberg or Remington for sure

[RBANNON]

I seem to remember from many years ago, the mention in some gun magazine, of a Ruger pump shotgun that was displayed for a very short period of time at a show. IIRC according to the short blurb, the shotgun was removed from display after a few minutes and no further mention of the item was made. No, I was not a witness to any of these events and maybe I am all wet on this!

[kmrcstintn]

just a quick comment on their quality...I currently have a Ruger GP100 .357 mag revolver and a Ruger P95 9mm semiauto; until recently I owned a Ruger Security Six .357 mag revolver...no problems with any of them; Taurus products and me never got along and most likely will never get along...4 different .357 mag revolvers bought at different times...all of them suffered (timing went out on one of them, bad mainsprings on tw0 of them, and hammer alignment problems on the last one) :banghead::cuss::fire::banghead::cuss::fire:

[lipadj46]

Ever wonder why EVERYBODY is making an AR-15? It's because they are cheap to make. They were makin them every bit as good and dirt cheap back in the 60's. The RUGAR-15 is easilly as cheap to make as the Mini-14.

Well I guess you need to tell that to every AR manufacturer out there because not even the most basic sporter AR15 model has a MSRP of $600. Try to build a ruger 556 from parts and you will pay more than $1600, that troy stuff is pricey. Again you seem to pick Ruger out put them down for doing something that everyone else is doing. AR's do not cost $600 and have not for a while. You seem to have some sort of idea of how business is done, maybe you should start manufacturing piston AR15's with a nice troy quad and troy sight and the rest of the stuff and sell it for $600. I would buy one from you.

[TimboKhan]

No one is a bigger Ruger fan than me, and I actually did get very excited at the prospect of a Ruger AR. My favorite .22 pistol, my favorite hunting rifles, my favorite centerfire pistols, my dream shotgun and even my favorite revolvers are all Rugers. Call me a fanboy if you must, but I personally am pretty brand loyal to Ruger. I mean, I am the same guy that has wanted a Ruger 1911 for literally years!

That being said, I don't know that I would jump on a Ruger pump shotgun. In a rare case of going against Ruger, I simply can't see why I would buy a different gun other than my 870. It's accurate, reliable, fits me like a glove and works smoothly. I love Ruger, but unless they can make a pump shotgun that does something noticeably better than my 870, I don't see the point.

[Badger Arms]

Well I guess you need to tell that to every AR manufacturer out there because not even the most basic sporter AR15 model has a MSRP of $600. Try to build a ruger 556 from parts and you will pay more than $1600, that troy stuff is pricey. Again you seem to pick Ruger out put them down for doing something that everyone else is doing. AR's do not cost $600 and have not for a while. You seem to have some sort of idea of how business is done, maybe you should start manufacturing piston AR15's with a nice troy quad and troy sight and the rest of the stuff and sell it for $600. I would buy one from you.

You're confusing retail price/street price with the cost of manufacture. The AR-15 has a HUGE profit margin these days. It's cheap to manufacture and people are paying outrageous prices. Again, the reason that EVERYBODY is making one is that they can sell it for five or ten times the profit they get from virtually any other gun.

I posted this FACT as a way of comparison. The Pump Shotgun has comparatively little profit margin. People expect lower prices and have already got them.

[evan price]

Because if Ruger made shotguns, they would be as big as a canned ham and weigh almost a metric tonne. However they would work very well and be almost unbreakable. UNless the barrel fell off.

[ArmedBear]

Because if Ruger made shotguns, they would be as big as a canned ham and weigh almost a metric tonne. However they would work very well and be almost unbreakable.

Browning already has a lock on that market niche.