This is...odd - Moms with Guns AmberWatch Alert PSA


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UpTheIrons
June 25, 2010, 03:55 PM
Anyone seen the latest AmberWatch Alert PSA?

Very weird, very inflammatory (to me) and very anti-2A. Or at least anti- self-defense. Sure, not all kids are snatched in front of Mom or Dad, but don't make blanket statements like "You don't need a gun to protect your kids" either.

http://www.youtube.com/watch?v=oi13LczGlsE

At least you can clearly tell they are using semi-autos... :(

After checking out the website, I can see where they are going, and it looks like a great idea, but the ad still strikes me as a bit odd and anti.

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Kingofthehill
June 25, 2010, 06:52 PM
that was just freaking weird!

sv51macross
June 25, 2010, 07:05 PM
Excuse for a bunch of governmentalists to say guns are bad/useless?

A semi RPD? Who did they get to armor the commercial? Or maybe the actress's husbands supplied the guns from their personal stashes?

MovedWest
June 25, 2010, 07:10 PM
Weird is not the word for it. Actually, I'm not sure if there is a word for it. I think I'm gonna go take a shower now...

Tommygunn
June 25, 2010, 07:41 PM
Strange ... odd .... weird in fact.
Anyone notice the woman with the AK get knocked in the noggin by the ejecting case?
Took my WASR-10 to the range Wednesday ... now I wouldn't want to fire it and get knocked like that. Bet it wakes you up!

Zanad
June 25, 2010, 07:47 PM
what the..............


the "you dont need guns to protect your kids" says almost everything.

cambeul41
June 25, 2010, 07:51 PM
the "you dont need guns to protect your kids" says almost everything.

It does?

Red Cent
June 25, 2010, 08:03 PM
Huh? Stupid ad. Would you go for their kids? I wouldn't. They got guns. They are advocating wait until it happens then call...........

CTGunner
June 25, 2010, 08:49 PM
The woman with the 2 AKs pointed in the air, shells ejecting in her face, is asking to lose an eye. Not a good advertisement in my opinion.

FourteenMiles
June 25, 2010, 09:08 PM
Someone should make a parody of the video showing moms with firearms training taking well aimed shots and generally handling weapons apropriatley and effectivley, and at the end it could say something like "You don't need a gun to protect your children...But it sure as hell will change the mind of anyone with ill intent while your around!"

ETA: Or better yet have a skit at the end where an "angry ex-boyfreind bad-boy type" is assualting a teenage daughter and the 40-50 year old mom comes in and tries to pull his hair and scratch his face to no effect (ya know, Lady-Fu). Then there could be a happy-ending involving a firearm or the message could just show with the effect obvious.

svaz
June 25, 2010, 09:08 PM
I'm sure the tall snifter of Absinthe helped it make sense to the director. I, however, am a little confused ...

ol' scratch
June 25, 2010, 09:17 PM
That is one of the dumbest things I have seen on youtube and that says alot. ***? That stupid commercial is still eating my brain.

UpTheIrons
June 25, 2010, 10:32 PM
Well, I am glad the rest of y'all were as befuddled as I was. I'm still confused hours later!

LouisCipher777
June 25, 2010, 10:42 PM
"you don't need a gun to protect your kids."

...

But it sure helps.

armoredman
June 25, 2010, 10:56 PM
...you don't need a gun to protect your kids...

My wife and I disagree. :)

FourteenMiles
June 25, 2010, 11:12 PM
For those who are confused:

Our society is an anti-violence, anti-aggression society even as a response to a threat. The video is directed in a silly manner and it is trying to say you don't need to go to silly measures (aggression) to protect your children because we have the AMBER alert system and that should put your mind at ease. It is pretty much saying relax, feel safe, there is a system in place for the problem of defending your family.

The video is not anti-gun but takes an anti-gun, anti-aggression and anti-self defense viewpoint. It's like those advertisements for home alarm systems. My favorite is one where a women gets back from a date and says something like "I had a great time, sorry I won't invite you in because I just got out of a rocky relationship and I need time." The date leaves and soon thereafter the ex-boyfriend brakes down a door and the alarm sounds. He glares at her for a moment before running off. Seems unlikely to me but that is easier to deal with then admitting to oneself human nature and all the horrible things that could happen to you and the exteme measures you would need to answer an extreme threat.

To respond to a threat with aggression just validates the conflict and aggression we try so hard to pretend does not exist. If your willing to use violence to achieve your goals (defending your family) then you must face the fact that others are willing to use aggression to achieve their goals. So it is much easier to pretend something like "I won't/can't utilize violence, therefore neither will others, because that is silliness we only see in movies and it never solves anything. If there is a problem I will call a specialist like I do for all my other problems".

BCCL
June 25, 2010, 11:21 PM
"Amber Alerts" do not protect a child, they just help recover whatever their abductor has decided to leave behind when he's done.



A good response to this video would be "Sorry little one, but Mom actually doesn't care enough about you to learn to protect you"

GunsAreGood
June 25, 2010, 11:23 PM
this PSA was ridiculous. they are talking about kids being abducted. Usually when kids are being abducted they are not at there home they are in the streets. Of course a gun is not going to protect your kid from being abducted if you are not around. Come try and abduct my kid in my house and it will be an ugly day for you. While this PSA pissed me off I could not stop laughing.

bigalexe
June 26, 2010, 12:16 AM
I hope one of them gets whacked in the face from holding the guns incorrectly, not into the shoulder and below the shoulder.

This is an odd group to say the least.

Red Cent
June 26, 2010, 01:00 AM
14 Miles, 99% of us are passive but we carry. We are not cowboys. We take the right to protect ourselves very serious. Most of us who carry will walk away from stupid stuff because we really realize we have death on our hip. They made a wonderful movie about this a long time ago. It was called "Angel and the Badman". I bet John Wayne did not live two weeks.
We, the participants will decide who comes into our house and when. We will decide if an opposing threat is needed or not. A lot of us like me, have been to serious training classes that develop a feel for that need.
We are not looking for trouble, but we will not abide being confronted with any weapon, we will not allow harm to come to our kin folk. And no, we will not turn the other cheek. As someone who knows Jesus,I will say a prayer for them, but if they advance on me I will attempt to send them to hell.
"To respond to a threat with aggression just validates the conflict and aggression." We factor the threat level and react accordingly.
"If there is a problem I will call a specialist like I do for all my other problems". You gotta be kiddin'. The man with the knife stops you and your child on the street and threatens you with a knife. Who ya gonna call? Ghostbusters?
Most of us would draw, holding the pistol at low ready (depending on where he is) yelling at him to put the knife down. If he walks, see ya, and call the cops. If he starts to approach, I am in fear for my life and/or my loved ones and I would shoot him. Center mass. Now God can figure it out.

Television ad? They used to have one where the bad guy broke in downstairs, the wife woke the husband and, I think, he got a ball bat (rolleye). The ad shoulda had him holding a street cleaner and pulling the trigger.
What would you do if two men kicked in your door (aggressive threat) late one night? If you had the equipment would you defend yourself, your children, your husband, your dog?
One last thought. I live in an older neighborhood/subdivision. Most all of us have a couple or three acres. At night when I walk the property with the dogs, I have an AR15 with two mags junglerigged slung in front of me on a tsctical sling. Very obvious under the light. Recently we had a goodly number of thefts and breakins in the immediate area. I ammissing nothing.Probably co-incidence.

killchain
June 26, 2010, 01:07 AM
I bet no one is gonna mess with their kids.

cleardiddion
June 26, 2010, 01:17 AM
/facepalm

cauberallies
June 26, 2010, 03:46 AM
Before I say what I am about to, take this as a disclaimer: I think the commercial embodies a great deal of what is wrong with today's society, and I totally disagree with the premise. The message it conveys, for the most part, is the complete opposite of what most of us believe, and by that I mean the attitude that it's not acceptable to take the physical defense of yourself, and your loved ones into your own hands, and that gun owners are crazy.

With that being said, I wish I could have seen the look on my face when I watched that. It was 100% pure, unadulterated ***. The choice of firearms, while odd, was somewhat refreshing at the same time. Of course, the AK-47 and AR-15 are usually the "go to" for portraying scary weapons, and they are unsurprisingly present... but a bullpup 12 gauge? A frickin' RPD?! A semi-auto RPD, at that! I'd really like to know how those two relatively uncommon firearms made it into this video.

FirearmsEnthusiast
June 26, 2010, 03:55 AM
I bet no one is gonna mess with their kids.

The govt will take their kids because they're obviously not mentally fit enough to be mothers. Firing guns about like that could cause someone other than a criminal an injury lol.

Vikingsoftpaw
June 26, 2010, 04:23 AM
It's not all that weird, if you maintain a creative frame of mind. If you don't it triggers a Whiskey Tango Foxtrot moment.

shockwave
June 26, 2010, 07:41 AM
This is a very poor PSA. The director made some bad decisions and wasted a lot of money.

To give you guys a peek behind the hood, after you develop a PSA the challenge is to get airtime. Most broadcast and cable stations donate a few slots to PSAs as tax write-offs, and some are mandated to reserve X-amount of minutes per day for PSAs. Socialism at its worst, eh?

So you check with a station and find out that a few people got in line with their PSAs before you. Getting yours aired requires the services of a specialist. There are 5 or 6 guys in the country making a living at this. They seem to be retired TV execs with a lot of juice, and they know who to call, who to pitch your PSA to for a buy in. "Hey Jimbo, I got this really cute PSA for breast cancer awareness, these are nice folks, you wanna give them a slot?" etc.

You gotta pay that guy around $100-$125K. Otherwise, your PSA might run on the local news channel at 3 am Sunday if you're lucky. Once.

Given these kinds of odds, you shouldn't make a PSA such that people are scratching their heads wondering *** they are watching. The message should be clear and razor-sharp. No ambiguity at whatsoever. This PSA is a total fail because it tries too hard and overthinks its own premise. All the statistics it shows have no context.

How I would fix it: The images are striking and do have a bit of impact. Take one of them, maybe just the first mom shooting, and keep that. Have a narrator open on a black screen with white words, "Your child has been abducted. What do you do?" Cut to shot of mom with gun. Cut back to screen, "You don't need guns, you need Amber Alert Network." Cut to images showing how Amber Alert works and how you would use it.

Broadcast TV is bigtime and you don't want to mess around with art pieces. Somebody's ego got in the way of this one.

Straight Shooter
June 26, 2010, 07:50 AM
I was confused as well, so I checked out their website. By the way this is Amber Watch, not Amber Alert.
www.amberwatchfoundation.org (http://www.amberwatchfoundation.org/)

I don't think they were trying to be anti-gun (I could be wrong). From the information on their website it seems to me they are advocating teaching kids situational awareness.

I think their ad does a terrible job of getting their message across.

Our Mission
To provide educational programs and innovative technologies that proactively and preemptively protect children against abduction, predators and the dangers of the digital world.

Philosophy
When it comes to issues of personal safety, we believe that if the children and parents can see it, hear it and talk about it, they will learn it! For this reason, the AmberWatch Foundation "Be Safe!" Education Program was created to dynamically and proactively educate children and parents on the dangers that exist, and how they can protect themselves from child abductors and molesters. We are also on a constant lookout for the latest consumer-ready technologies in an effort to leverage the latest advancements in our quest to protect the nation’s children.

Implementation

The AmberWatch Foundation "Be Safe!" Education Program is a four-pronged approach to arming children against abductors and molesters. The AmberWatch Foundation is fulfilling its mission by

Presenting the "Be Safe!" Curriculum in schools and nationally recognized civic groups with the help of local law enforcement professionals
Distributing the "Be Safe!" Book to ignite conversation between parents and children
Disseminating print, radio and television public service announcements nationwide
Making available personal innovative safety devices aimed at helping children stay safe from predators and abductors

The AmberWatch Foundation "Be Safe!" Education Program:



Teaches children how to identify potential endangerment scenarios and protect themselves from abuse, abduction and exploitation
Empowers children with the information, tools, and support they need to be safe, without frightening them
Provides parents with a checklist of simple safety measures, deterrence strategies and solutions to minimize the chances of harm to their children
Ignites conversation and interaction between parents and children regarding the dangers posed by abductors and molesters

Red Cent
June 26, 2010, 10:57 AM
"The money I spent on advertising this year. You would think I could have the same results with half the money. Trouble is, which half?"



Angelina Jolie, dressed modestly of course, could have set on a stool and simply articulated the same message and would have ten times more credibilty

nitetrane98
June 26, 2010, 11:45 AM
I think what happened was Becky Sue got tired of being on the refreshment/cleanup committee and volunteered for the publicity committee. Or as Judy Garland and Mickey Rooney would say when they needed money for something, "I know, we can put on a show!!!"
I'm leaning more towards "AMBER ALERT....WHEN YOU CAN'T BE BOTHERED TO PROTECT YOUR KIDS."

Or maybe, "TOO LATE.... GUNS WON'T HELP YOU FIND YOUR KID'S BODY"

FIVETWOSEVEN
June 26, 2010, 11:50 AM
Does anyone have that picture of that mother at a playground with her kids open carrying a Walther?

Zoidberg523
June 26, 2010, 12:47 PM
I am just pleased to see all the Pro2A comments on the video from reponsible parents who realize that they have an obligation to be willing to kill to protect their children.

I once read something by a "parent" who said, "I would rather watch my child die than have to live with the fact that I murdered someone!"

:barf:

Where is CPS?

TexasRifleman
June 26, 2010, 12:54 PM
Oleg is better at this sort of thing, they should hire him instead.

http://www.a-human-right.com/s_duty.jpg

rainbowbob
June 26, 2010, 02:11 PM
I admit I was just dumbfounded after watching that mess. The following cleared it up for me...


FourteenMiles in post #16 wrote:

For those who are confused:

To respond to a threat with aggression just validates the conflict and aggression we try so hard to pretend does not exist.

If your willing to use violence to achieve your goals (defending your family) then you must face the fact that others are willing to use aggression to achieve their goals...it is much easier to pretend something like "I won't/can't utilize violence, therefore neither will others...

...it never solves anything. If there is a problem I will call a specialist like I do for all my other problems".

I KNOW people who really think like this....heck, I'm related to a bunch of 'em!

rainbowbob
June 26, 2010, 02:21 PM
I once read something by a "parent" who said, "I would rather watch my child die than have to live with the fact that I murdered someone!"


If I'm not mistaken you are misquoting an excerpt from an excellent satirical "letter" from a teacher in MA who is a 2A activist. He has written other pieces of satire, as well. I'll see if I can find a link.

http://www.boston.com/bostonglobe/editorial_opinion/letters/articles/2009/12/28/guns_teachers_and_self_defense/

UpTheIrons
June 26, 2010, 04:08 PM
They said 260,000 kids are abducted each year. How many of those are "taken" by non-custodial parents? 90%? That's the number I saw in another forum discussing this video.

That leaves 26,000. Still way too any kids, but how many of them are minors that run off with their older boy/girl friends on Friday that show up again on Monday? The vast majority, most likely.

Even one abducted and murdered child is one too many, but these scare tactics remind me too much of the VPC and Brady Bunch's crap about how many "gun crimes" there are each and every day. How many "gun deaths" there are, and how so very likely you are to have your gun taken away and used on you.

Sorry, they blew it. Their message is lost because of their hyperbole.

Zoidberg523
June 26, 2010, 04:18 PM
If I'm not mistaken you are misquoting an excerpt from an excellent satirical "letter" from a teacher in MA who is a 2A activist. He has written other pieces of satire, as well. I'll see if I can find a link.

:o

I knew I'd read it somewhere, at any rate. Thanks! :)

Still, we all know that those types of people really are out there. It's a mad world.

Victor1Echo
June 27, 2010, 10:16 AM
Ambert alert! That's funny. Too bad an ambert alert can't save your children from CPS!

ConstitutionCowboy
June 27, 2010, 10:48 AM
If you don't need guns, then what is it that child abductors do fear that we do need?

Child abductors work very fast. Only bullets can keep up with them.

Woody

emercer4
June 27, 2010, 10:56 AM
Here is some food for thought, look at the following two statistics from the Center for Missing and Exploited Children's website. ( http://www.missingkids.com/missingkids/servlet/PageServlet?LanguageCountry=en_US&PageId=2810#1 )
* 797,500 children (younger than 18) were reported missing in a one-year period of time studied resulting in an average of 2,185 children being reported missing each day;
* Since 1997, the AMBER Alert program has been credited with the safe recovery of 502 children. To date there is a network of 120 AMBER Plans across the country.
Now I don't know about the rest of you, but those two figures seem a little bit lopsided. About 2,000 children are reported missing each day; the AMBER Alert network has recovered about 502 since 1997, which breaks down to roughly 40 per year. I know these may be somewhat dated statistics, but when it comes to the life of child would you be willing to risk the odds of 40 out of 2,000? Why would a parent not do everything within their power to defend their children. I work in an elementary school, I think that I could much more easily deal with the fact that I took a life than to know (or even think) that I could have saved ANY child's life (not just my own) with a firearm and I did not do it. If I did nothing, I think the regret of doing nothing would eat at me much more than the fact that I ended the life of someone who was willing to harm a child. Just my thoughts.

heron
June 27, 2010, 11:00 AM
Eye protection, ear protection . . . that casing bouncing off that woman's head was a hoot, but she could have easily gotten an eyeful of it . . . whoever thought up that last scene deserves a severe chewing out.

Muzzle control, ladies! Shoulder those weapons properly and use the sights!

Effective communication? NOT! What was that supposed to make me think? Something about abducted kids? Sorry . . . these folks need a new PR firm.

AirForceShooter
June 27, 2010, 11:23 AM
My daughter , mother of my 4 year old grand, carries. ALL her mommy type friends do too.
I have to figure the mall is the safest place on this planet when they're there.

But it is a little intimidating to see 6 women all carrying at once.

AFS

Wolfebyte
June 27, 2010, 12:12 PM
An Amber Alert is different than a missing/runaway child. In order for there to be an Amber Alert issued on a child, certain criteria must be met. If it does not meet the criteria, then an Amber Alert cannot be issued, and a missing person/runaway/kidnapping broadcast is made instead.


Amber Alert Criteria:

* There is reasonable belief by law enforcement that an abduction has occurred.
* The law enforcement agency believes that the child is in imminent danger of serious bodily injury or death.
* There is enough descriptive information about the victim and the abduction for law enforcement to issue an AMBER Alert to assist in the recovery of the child.
* The abduction is of a child aged 17 years or younger.
* The child’s name and other critical data elements, including the Child Abduction flag, have been entered into the National Crime Information Center (NCIC) system.

The web site being advertised is trying to fill that niche, providing 'child predator' information alerts via email to your choice of zip codes.

loud-mouth shnook
June 27, 2010, 02:06 PM
At :27, that mom's AR spit out a loaded round!
HUH?????

FIVETWOSEVEN
June 27, 2010, 02:13 PM
Its a blank.

KodiakBeer
June 27, 2010, 03:03 PM
If they had chosen different moms with guns, would it have been a better PSA?

http://www.beyondhollywood.com/gallery/uploads/2008/05/hot-chicks-guns-tv-lena-headey.jpg

hso
June 27, 2010, 11:50 PM
Since "Amber Alert" is a system to broadcast that a child has already been taken there's nothing about it that "protects" a child. The child has already been abducted when the Amber Alert goes out.

The whole premise of the public service announcement is wrong headed. The Ramboesque behavior depicted is just attention-getting bizarre action unrelated to the idea of using a weapon to defend your children from abduction. At least that would be preemptive instead of sending a notice out to the world that your child had been taken.

TexasBill
June 28, 2010, 06:59 AM
Just plain silly. Amber Alert is only activated after the child is abducted. If you would rather protect your child, as opposed to recovering your child, post-abduction and trauma, some kind of deterrent would seem to be indicated.

I have often wondered why, with the money the NRA and other groups have at their disposal, we never see a PSA, or a paid ad, in favor of civilians using guns?

Note to Shockwave: Broadcast licensees are required to allot a certain amount of airtime to public service programming, including public service announcements. Call it socialism if you wish but it comes from the determination that the airwaves are the property of the American people and broadcasters are licensees of a public trust. This dates from the days of Calvin Coolidge.

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