Marketing hype... Still going strong after 100 years!!


August 25, 2010, 01:20 PM
Just relocated my 1910 copy of Hunter Trader Trapper, and stumbled upon this. Nice to see not much has changed in a century!

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General Geoff
August 25, 2010, 01:28 PM
"It Hits Like the Hammer of Thor."

I like it. :)

August 25, 2010, 01:34 PM
In Winchester's defense, maybe they know how hard it hits... :D. Do they still make a .401? Sounds like a next purchase if they're available...

August 25, 2010, 02:31 PM
I saw one on a used rack at Cabela's last year.

Ammo is available from places like Buffalo Arms (,3888.html)or The Old Western Scrounger. Expect to pay about $50 for 20rds.

Load wise it's a 200-240 gr. bullet at about 1,900-2,100 fps. Sort of like a .40 caliber version of the .30 Carbine. :)

August 25, 2010, 06:15 PM
Used to work at a Library and inspected scanned images of old court cases, I found an envelope with advertisements for several Winchester guns and the envelope was post marked some time in the 1890's I saved the image, will have to dig it up sometime.

August 25, 2010, 08:07 PM
Thanks Sam. $50/box is a bit much for my blood.

August 25, 2010, 11:22 PM
You can find it cheaper... Gads would be a good place to look... However I just like to look at this and then at the .450 Bushmaster / .50 Beowolfs and laugh...

gun guy
August 25, 2010, 11:45 PM
In most gun rags, the review is just an expanded add, for company that faithfully buys full page color adds every month. Since every review, on every gun and product, is so new and modern and works like a champ, how come there are so many gun owners fussing about this being junk, and that jamming and i'll never by a bang bang brand automatic again :cuss: ?

August 26, 2010, 09:16 AM
Bluntly, young men with money = fools. They buy more than they need as an expression of masculinity. It's part of living handicapped by testosterone poisoning.

Were we endicrinologically balanced, the appropriate level of progesterone/estrogen would allow us to make more effective, rational decisions about life and how we spend our money.

Of course, guns, cars, and wars would be instantly eliminated as a source of difficulty, and human technological progress would be set back an millenium. Most of the research on stuff has also brought about cheaper fertilizers that result in millions more being fed, transportation systems to get food to them, and increased survival rates due to superior shelter.

Stupid men. Don't believe me, just ask any female. :rolleyes:

August 26, 2010, 10:05 AM
This ad is from January 1958 American Rifleman.

Real men shoot big guns. And because you are a real man, and shoot a real big gun, you don't need to worry about the small stuff, like shot placement.

People still believe this today.

Amazing how advertizing changes the way a society thinks.

August 26, 2010, 10:23 AM
Hilarious, it kills big game even when they are hit in an area that won't kill them. Weatherby truly was a gift from the gods.

August 26, 2010, 10:46 AM
I've seen deer poorly shot with 8mm Magnum and I have to say, there may be something to it. Right through the hindquarters, and DRT. I don't think Remington bragged on it, tho.

No problem, it just kicks a bit more, nothing for a real man to even consider. Grab a half dozen boxes on a nice afternoon and scope it in at your private range. The Mrs. will have Sunday dinner on in time when you get home for the rest of the paper and a good pipe smoke while the kids do their homework or quietly play a boardgame.

Ah, the illusions of America.

Don't forget the plaid jacket and woodgrained Wagoneer.

Art Eatman
August 26, 2010, 11:05 AM
In a mild defense of Weatherby: Back in the 1950s or thereabouts, Roy did an African trip. One of his toys was a .257 Wby. He shot an eland and for whatever reason hit it crosswise through the hams. From the photo, the exit wound was conical, maybe six inches across. Dropped at the shot, of course, with both rear legs out of action. Rapid bleed-out, probably from the femoral artery. IOW, that ad wasn't all that far off the mark.

August 26, 2010, 01:42 PM
IOW, that ad wasn't all that far off the mark.

Perhaps not.......but having just gotten back from the range, I noticed that there are people out there that you just don't want to encourage that way. ;)

August 26, 2010, 02:05 PM

Ed Weatherby, Sr also harvested a cape buffalo (according to Ed, Jr) using a .257 Wea Mag. All the same, I think the all-time great marriage of Mark V action is the .30-06 Sprg. Lordy, what a combination! I never should have sold my own Fibermark .30-06 Sprg <<kicks self>>

Carry-on all,


August 26, 2010, 02:08 PM
I love my country, only in the US baby.

August 26, 2010, 02:24 PM
I actually think it has gotten worse. The claims might not be quite so outrageous but all of the factories are pumping out newer, hotter, better guns every year. Well, they might not be newer, hotter or better (most everything has been done before) but that's what they say to get us nuts out there opening our wallets.

August 26, 2010, 04:04 PM
I have an old Herters catalogue from the 60's that is a hoot to read. It's so politically incorrect.

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