Changing the image of the AR-15


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gym
January 27, 2013, 05:21 PM
Why don't we do like big wall street marketing companys do. Start putting the AR in more pictorial shots of hunting and sporting, maybe un blacken it a little. If there were a crises with a product of any other type, they would shift the product to a softer sell.
Can you do that with a gun? Show it with a 10 round mag, a hunting or sporting scope and a lighter color, then show that it's really the same darn rifle only not black with a large mag?
Don't get me wrong, we shouldn't have to do that, buy that is what crises managment companies do, when there is a problem with a product.
Even putting it on the cover of magazines, showing the Olympic shooters using it at the range, maybe red white and blue. Authentic American rifles. Instead of allowing them to demonize it perhaps show it in a different light.
Then put a hunting rifle next to it, paint it black and stick rails and a large Mag on it. Something saying it's an Assault on our rifles, not an Assault rifle.

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browneu
January 27, 2013, 05:46 PM
I like the idea however there's a risk the other side will see it only as propaganda.

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RockyMtnTactical
January 27, 2013, 09:49 PM
Nothing is better than taking your family, friends, co-workers, neighbors shooting. Give them a chance to see how great they are. Chances are, they will want one too.

H1500308
January 27, 2013, 10:02 PM
From a marketing/sales perspective, the AR-15 doesn't have an 'image' problem. They seem to be selling just fine right now.

KimberUltra
January 27, 2013, 10:04 PM
Unfortunately I think it may be too late. The numbers seem to be against gun owners. The way its looking now, the harder we oppose the crazier they make us sound. I can see in the next decade or two any presidential candidate that mentions lifting the ban or is pro gun would be committing political suicide. The issue is that they are brainwashing the kids into thinking guns are for bad people for the rest of their lives. Hard to change the way people think.

blkbrd666
January 27, 2013, 10:05 PM
Well, I'll do my part. I plan on building my daughter one in either pink or purple...can't decide which one.

Texan Scott
January 27, 2013, 10:27 PM
Posted by Killian:
If you try to take my bright sky blue colored AR15 with Smurf Village motif on the stock--let me be clear about this---I will smurf you.

LOL... does that change the image for you?

Jim Mac
January 27, 2013, 10:31 PM
its already been done, if the link doesnt work, google hello kitty ar15 http://www.bing.com/images/search?q=hello+kitty+AR+15&id=23486C704F4964EBB5A0C3186A8B0B4E3AAC528F&FORM=IQFRBA

gym
January 28, 2013, 10:43 AM
I don't want to change it, just un mystify it. The audience can always be expaned if people understood that it's just laike every other gun, but modular.
More like when they go to Ikea, just a marketing change, since it really is like any other rifle with a larger magazine, and more attachments available. It can be marketed differentlly.
It would be interesting to see on TV, how you can change a "normal" semi auto rifle into a "so called", assult rifle by adding a magazine and coloring it black or slapping of a synthetic stock, with a screwdriver, and walla, you have the same thing.
That could make a great NRA spot. The rounds are smaller than a 30-06 and they could show the "average joe" that this was much todo about nothing. It's a deer rifle with more stuff on it, that's all any rifle is really, the action is similar, so is everything else, only modular. It may demistify the so- called "assault" part to people who don't have a clue, which are most of the ones against it.

Newcatwalt
January 28, 2013, 10:56 AM
Let's quit referring to it as an assault rifle and call it a modern sporting rifle like someone else has already suggested. Let's try and eliminate the negative connotation that the MSM has given it.

Isaac-1
January 28, 2013, 10:57 AM
I think this is the wrong way to go about it, we don't want to show off the "Play-skool" color scheme guns, that will just get them on the whole toy gun topic again. Instead compare and contrast the AR with fashion accessorizing a concept many of them understand.

gym
January 28, 2013, 11:26 AM
I am referring to it the way it's being referred to. What I am describing has nothing to do with what you call it.
They already have a name for it, what we call it has no meaning to them, what I suggest is that you can cll it anything you want, but it is what it is, a modular rifle with many uses.
The task is to show that any rifle can be made to look any way one chooses, just like you can drop a 800 HP engine in a chevy2. It You are doing "crises management" at this point, trying to get people to understand that this is just a rifle.

JustinJ
January 28, 2013, 11:41 AM
Its kind of hard to portray it is a sporting rifle while arguing that it is there to overthrow the government if need be.

Justin
January 28, 2013, 11:50 AM
If you're making the argument that your guns are for overthrowing the government to people who are on the fence about whether you should be able to own one, then you are doing it wrong.

Regardless of what you feel the true meaning behind the 2nd Amendment is, the "to fight tyranny" argument is going to result in you being branded a lunatic and marginalized in any discussion about gun control.

mgmorden
January 28, 2013, 12:03 PM
Assuming all this calms down and AR15's return to "normal" prices, I fully intend to build a hunting rifle out of one.

It'll likely be a flat-top in .300 AAC Blackout (which should work fine around here - 99% of my shots are under 100 yards). Aside from tradition there's no reason why such a rifle is not a completely adequate deer hunting gun.

del4
January 28, 2013, 12:10 PM
Heck, they are sold in Wal-mart. That's about as mainstream as it gets.

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Justin
January 28, 2013, 12:48 PM
This link is relevant to the discussion:

http://www.nssf.org/MSR/

gym
January 28, 2013, 02:08 PM
That's a good shot at how an AR should be marketed. We should be getting that type of image out there to media in order to show that the weapon is not unlike other hunting and sporting rifles, rather than the all black evil rifle appearence with men derssed like swat team members using them.
It is all marketing IMO, although it's hard to unring a bell, it's worth a try, and could make some take a second look,especially those who have no clue what it is that they are so against.

Sam1911
January 28, 2013, 02:27 PM
Heck, they are sold in Wal-mart. That's about as mainstream as it gets.Indeed. I'd think we could claim to have substantively won this point. Not to the die hards, and not to many in the media (which may be the same thing) but few guns are as utterly ubiquitous as the AR these days.

mcdonl
January 28, 2013, 02:30 PM
I am responsible for getting guest speakers at my gun club and I am working with the Sportsmans Alliance of Maine on getting a guide or outfitter who will come to the club and talk about the hunting application of the AR-15.

I know, I know... the 2nd amendment is not about hunting but when you are lobbying you need to address the specific group you are targeting.

JustinJ
January 28, 2013, 03:42 PM
If you're making the argument that your guns are for overthrowing the government to people who are on the fence about whether you should be able to own one, then you are doing it wrong.

I assure you, i'm not making that argument and personally think that in an era of stealth fighters, ceramic body armor and drones, its a silly one. I'm speaking to the fact that OP's marketing strategy conflicts with common rhetoric from the gun community.

Regardless of what you feel the true meaning behind the 2nd Amendment is, the "to fight tyranny" argument is going to result in you being branded a lunatic and marginalized in any discussion about gun control.

I agree completely and wish those who do believe our guns will "fight tyranny" would keep it to themselves as it is counter productive to gun rights.

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