Advertising for InstantCheckmate.com


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BryanDavis
April 3, 2014, 08:54 PM
I'd just like to get you guys to reconsider allowing advertisements from www.instantcheckmate.com

I actually signed up for the service, and it turns out you have to literally call them up to cancel. :banghead:

Even then you still get charged the full amount instead of a reduced rate for only using it for say a day.

Have any of this site's staff actually used the service instantcheckmate.com?

I'm pretty sure it's garbage that no one uses regularly given how difficult it was to cancel.

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ugaarguy
April 4, 2014, 06:26 PM
Caveat Emptor. I'm sorry you don't like that company, but we didn't make you click the link, we didn't make you not research their cancellation policy before you bought, and we didn't make you purchase their services. They aren't offering anything offensive, so we probably won't do anything about their ads. That said, I can guarantee that we didn't directly sell them advertising. Not all users will see the same ads either. Your browsing history is a large part of the algorithm used by adsense to determine what ads you're shown.

Here's how advertising works on THR: Derek tries to sell ads directly to gun and gun related companies first. After that, ad space is sold to a company that does ad placement for shooting, hunting, and related outdoor gear companies. Last, any ad space-time that isn't sold in the above ways is sold to google adsense. When the gun companies and the gun ad brokers aren't paying you're going to see more adsense sourced content.

Last, Derek asked the staff for input on this. We came to the consensus that while we'd prefer no ads, followed by ads that are directly related to what's discussed on THR, the reality is that Derek alone can't keep paying the ever increasing bills to keep THR online. We decided that as long as ads weren't offensive that we should allow general advertising. Sometimes general advertisers grossly out spend gun related advertisers. We'd be foolish not to accept that revenue. So, there are going to be times (Christmas shopping season, for example, the big retailers are literally throwing money at any website with decent viewership) when you're going to see a much heavier general ad presence.

BryanDavis
April 5, 2014, 09:52 PM
Caveat Emptor. I'm sorry you don't like that company, but we didn't make you click the link, we didn't make you not research their cancellation policy before you bought, and we didn't make you purchase their services. They aren't offering anything offensive, so we probably won't do anything about their ads. That said, I can guarantee that we didn't directly sell them advertising. Not all users will see the same ads either. Your browsing history is a large part of the algorithm used by adsense to determine what ads you're shown.

Here's how advertising works on THR: Derek tries to sell ads directly to gun and gun related companies first. After that, ad space is sold to a company that does ad placement for shooting, hunting, and related outdoor gear companies. Last, any ad space-time that isn't sold in the above ways is sold to google adsense. When the gun companies and the gun ad brokers aren't paying you're going to see more adsense sourced content.

Last, Derek asked the staff for input on this. We came to the consensus that while we'd prefer no ads, followed by ads that are directly related to what's discussed on THR, the reality is that Derek alone can't keep paying the ever increasing bills to keep THR online. We decided that as long as ads weren't offensive that we should allow general advertising. Sometimes general advertisers grossly out spend gun related advertisers. We'd be foolish not to accept that revenue. So, there are going to be times (Christmas shopping season, for example, the big retailers are literally throwing money at any website with decent viewership) when you're going to see a much heavier general ad presence.
Caveat Emptor? Buyer beware?

So if one of your ads that I happen to click on installs a virus on my computer you're just going to tell me to shove off?

What is THR? A porn site?

You should consider contacting adsense to find out if instantcheckmate.com is actually a legitimate company or not.

When you Google it for example you get things like this for instance:

http://www.ripoffreport.com/r/Instant-Checkmate/Zephyr-Cove-Nevada-89448/Instant-Checkmate-does-not-provide-background-checks-and-incompletely-provides-criminal-685963

That's just from Googling "instantcheckmate" and it's the third result.

The reason I had to call them up in the first place and cancel my account was because their criminal background history pages weren't working in the first place.

Gottahaveone
April 5, 2014, 10:59 PM
When you Google it for example you get things like this for instance:

http://www.ripoffreport.com/r/Instan...riminal-685963

That's just from Googling "instantcheckmate" and it's the third result.

Shouldn't you have done this BEFORE signing up? Just sayin.......

9mmepiphany
April 5, 2014, 11:32 PM
So if one of your ads that I happen to click on installs a virus on my computer you're just going to tell me to shove off?
That is completely different that you having a poor experience with an advertiser, likely because of the lack of due diligence on your part or an understanding of their billing and cancellation policy.

We can certainly look into this advertiser's history, but Caveat Emptor really applies to anytime you engage a service prior to your contracting with them

fallout mike
April 6, 2014, 12:48 AM
Telling us how easy it is to see that they are shady AFTER you actually signed up for their service is NOT helping you out.

BryanDavis
April 6, 2014, 07:22 PM
Telling us how easy it is to see that they are shady AFTER you actually signed up for their service is NOT helping you out.
What can I say? I saw an ad on THR and thought to myself: It's on THR it's probably a reputable seller. After all the NRA advertise here, so do a number of firearm manufacturers.

Needless to say I was sorely disappointed.


Have you ever considered putting a warning on advertiser's content if "Caveat Emptor" really is your policy?

I'm not saying THR should pay my bill from www.instantcheckmate.com but this really is poor policy on your guys part.

Hosting shady advertising and then jumping all over my case about me not vetting the advertiser...

Honestly though, if this is going to be too much of a problem I can just go directly to Google AdSense...

ugaarguy
April 7, 2014, 12:06 AM
Mr. Davis, since Ad Sense displays ads based largely on your browsing history we could not screen every advertiser even if we wanted to. We do filter certain categories such sexually explicit ads and those which are otherwise vulgar or profane. If we crank do the filters too much we won't have any advertising.

blarby
April 7, 2014, 01:28 AM
My 2 cents :

Given the enormous amount of recent conversation regarding how ads on THR works, I'm kinda shocked that your shocked about how they work.

There is a way to not see those pesky ads, by the way.

Just to clarify, are you looking to THR for some sort of remedy, or just to let the staff know that a sneaky crook slipped through the unfiltered portion of the ad money ?

This is the internet. You should certainly do some sort of vetting on who you send your money to, afterall, a very brief search turned up all sorts of nonsense about this company.

When you Google it for example you get things like this for instance:

http://www.ripoffreport.com/r/Instan...riminal-685963

Hindsight is always 20/40

go directly to Google AdSense...

Not a bad idea. However, given that what you fell prey to isn't a scam per se- but rather a common tactic of masquerading the true good in fine print no one reads, and how much money that generates for google, I doubt much will happen.

So if one of your ads that I happen to click on installs a virus on my computer you're just going to tell me to shove off?

Neither The High Road nor any of its directors, members, managers, employees, agents, vendors, or suppliers will be liable for any direct, indirect, general, bodily injury, compensatory, special, punitive, consequential, or incidental damages including, without limitation, lost profits or revenues, costs of replacement goods, loss or damage to data arising out of the use or inability to use this forum or any services associated with this forum, or damages from the use of or reliance on the information present on this forum, even if you have been advised of the possibility of such damages.

Likewise when my bloodpressure rises to levels that cause me to have another brain hemorhage from the furious debate here, I can't send Derek the bill. Well I could, he's just not obligated to pay it. Note : I wouldn't send you the bill- even for all of my lead blood-level testing, either.

What is THR? A porn site?

http://www.thehighroad.org/showthread.php?t=68041

Mebbe ? Prolly not what you had in mind.

With that said- thanks for letting us know NOT to use that company. Sorry you fell on that landmine for a few folks. Couldn't have happened to a better chap, and I hope you get your money back.

Did you use a real credit card ?

If you enjoyed reading about "Advertising for InstantCheckmate.com" here in TheHighRoad.org archive, you'll LOVE our community. Come join TheHighRoad.org today for the full version!