british sheep


PDA






patentmike
August 31, 2004, 04:09 PM
So the British are worried about "normalizing" the sight of a handgun?
I would be willing to bet that the same people don't complain about seeing bad guys with guns during actual programming. Sheesh.

Gun protesters get Land Rover ad banned
(Filed: 31/08/2004)

A television advert for Land Rover featuring a woman firing a gun has been banned by watchdogs for glamourising gun culture.

Accompanied by dramatic background music, the advert for the Freelander Sport begins with a woman taking a gun from a drawer and brandishing it as she hurries after a man leaving her house.

As he climbs into the vehicle, she takes aim before shooting into the air vertically upwards. It then becomes clear that the gun is a starting pistol as the man smiles and drives away.

The agency behind the advert said it was intended to promote the message "that the Freelander Sport triggered sporting behaviour".

But 348 viewers complained to media regulator Ofcom, meaning that the advert is in the top 10 of the most complained about commercials.

Most viewers were concerned that the commercial glamourised or normalised gun culture despite the fact handguns are illegal in Britain. Many also pointed out that the gun was stored irresponsibly.

Ofcom ruled that the advert had breached guidelines on harm and offence and must not be shown again.

"Given regular coverage of high-profile shooting incidents and public concern about the wider social impact of the so-called gun culture, the glamourisation and normalisation of guns, even indirectly, is simply offensive to many people," Ofcom said.

"In this advertisement, the starter pistol was used in both an apparent casual manner and just for fun, to signal the start of the man's journey. The domestic setting, together with the gun simply lying in a drawer, normalised the ownership of guns."

If you enjoyed reading about "british sheep" here in TheHighRoad.org archive, you'll LOVE our community. Come join TheHighRoad.org today for the full version!
El Tejon
August 31, 2004, 04:21 PM
My gun is not lying in a drawer. It's on my hip where it should be.:D

ZeroX
August 31, 2004, 05:22 PM
Starting pistol...

:banghead:

iapetus
August 31, 2004, 06:00 PM
:what: :cuss: :barf: :banghead:

How come these people weren't complaining about Terminator 2 being on TV a couple of days ago?

Or Die Hard about a week before that?

There are loads of movies etc on UK TV that "glamourise guns" (and frequently, glamourise shooting people with guns).

I can't believe that even over here there were enough lilly-livered idiots to get that (very stylish) ad pulled.

Standing Wolf
August 31, 2004, 06:24 PM
Rarely does a day pass when I fail to feel greatful to our forefathers for having rebelled against the English and founded a republic.

MrMurphy
August 31, 2004, 06:35 PM
Baaaaaaaaaaaaa



Churchill must be rolling over in his grave, along with a lot of kings, princes, earls, dukes, lords, knights, baronets, and regular old mean Englishmen who could defend themselves (even Nelson's probably rolling in his grave and he was a sailor, not a grunt).

4v50 Gary
August 31, 2004, 06:49 PM
Does the House of Marlborough have to give up their privately owned firearms? If so, who owns Churchchill's Broomhandle?

Stand_Watie
August 31, 2004, 07:17 PM
Sad.

Iapetus, do I read this correctly Ofcom ruled that the advert had breached guidelines on harm and offence and must not be shown again...

That this is a regulatory agency pulling the advertisement and not the private sector?

Wayne D
August 31, 2004, 08:02 PM
They pulled the add because 348 people complained. I wonder how many thousands saw it and didn't complain.:rolleyes:

patentmike
September 1, 2004, 09:00 AM
I just don't understand it. The idea is to paint gun ownership as bizarre and scary behaviour? Shouldn't they be more concerned about "normalizing" Rover ownership?

Dain Bramage
September 1, 2004, 10:11 AM
Do you really want blissninniness "normalised"?

iapetus
September 1, 2004, 05:35 PM
Iapetus, do I read this correctly

quote:Ofcom ruled that the advert had breached guidelines on harm and offence and must not be shown again...



That this is a regulatory agency pulling the advertisement and not the private sector?

Looks like it.

I'm afraid I don't know what powers Ofcom actually has, though.

RobW
September 1, 2004, 05:53 PM
Well, every country has the government it deserves.

Valid all over the world in the past, the present, and the future.

Don't whine when the next president's name is KERRY. There must have been people voting for him, albeit, after it, you can interview 1000 citizens, and, astonishing, NOBODY voted for him.

Seen that, been there.

iapetus
September 1, 2004, 06:17 PM
Okay, I was just checking on Ofcom's website (http://www.ofcom.org.uk).


The Advertising Standard's Code is here: (http://www.ofcom.org.uk/codes_guidelines/broadcasting/tv/advertising/advertising_standards/?a=87101).

The report on the inexcusable use of a starting pistol in an advert is here: (http://www.ofcom.org.uk/bulletins/adv_comp/ab_17/a17.pdf)


I could not, however, find any statement of how much legal power Ofcom actually has.

Stand_Watie
September 2, 2004, 01:36 AM
Well Iapetus, I'm sorry for you.

Can't say I'm 100% happy with our FCC, but that's far and away worse than anything I've heard of. I'm sure we've got more than a few weenies that would like to pull that here if they could, though.

If you enjoyed reading about "british sheep" here in TheHighRoad.org archive, you'll LOVE our community. Come join TheHighRoad.org today for the full version!