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Scantily Clad women and gun advertisements. acceptable or not?

Discussion in 'General Gun Discussions' started by Redlg155, Jan 24, 2012.

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  1. Redlg155

    Redlg155 Well-Known Member

    Fellow Shooters,

    This week I picked up a copy of the Shotgun News, a paper I usually rely on for having a lot of gun content and not much else. In this issue there were no less than 3 advertisements with racy models, one which I definitely would not have wanted my son to see which featured a scantily clad woman in her underwear. Other companies have used models in mainstream gun magazines, EAA comes to mind here.

    Is this practice a detriment to the image of gun owners, or am I acting prudish to think so?
  2. Carl N. Brown

    Carl N. Brown Well-Known Member

    It undermines my opinion of the advertising department of the company, even if I like the product or the gals.
  3. BeerSleeper

    BeerSleeper Well-Known Member

    No. Nobody will notice the firearms.

    Those aren't the guns they're looking at.
  4. matty-vb

    matty-vb Well-Known Member

    Sex is used to sell everything else. Why not guns as well?
  5. dev_null

    dev_null Well-Known Member

    It makes me think the product must not be that great or they wouldn't need to resort to it.
  6. Ragnar Danneskjold

    Ragnar Danneskjold Well-Known Member

    It depends. Does it generate more sales? If yes, than it's acceptable. Advertising is about generating sales of a product. You go with what works, and you skip what doesn't. Some people are not swayed by advertising. Some people would rather read up on the product and make an informed decision about if it's the best. If you're one of those, good for you. The ads aren't meant for you.

    It's an accepted fact that adding a sexual component, warranted or not, to a product advertisement increases how much market impact that advertisement will make. Eyes linger on those ads. The mind remembers those ads. That is often just enough to tip the balance when deciding what to buy. It works. Firearms manufacturers are a business. I would not expect them to do anything less than what works. A business exists to make money. If those scantily clad women make more money than a different ad, than it is acceptable.
  7. Stevie-Ray

    Stevie-Ray Well-Known Member

    I like them, so I guess I don't give a rip about image.
  8. M-Cameron

    M-Cameron member

    Men like guns......

    Men like scantily clad women.....

    Men like scantily clad women with guns.....seems like a no brainer.

    My favorite are the reloading press ads with the attractive model posing next to it.... For some reason it always makes me laugh.
  9. Rail Driver

    Rail Driver Well-Known Member

    In the end, who really cares? Sex sells, when it comes to a business point of view... I don't see anything wrong with a little eyecandy if a company is going to advertise their product... It's better than the lame, boring commercials and advertisements I see for other products.
  10. nwilliams

    nwilliams Well-Known Member

    I honestly see nothing wrong with it.

    If you ask me there is way too much censorship in this country to begin with, from movies and television to advertising.
  11. Stevie-Ray

    Stevie-Ray Well-Known Member

    I used to look forward to my next issue of The Blue Press.
  12. Carl N. Brown

    Carl N. Brown Well-Known Member

    ^#8 Blue Press?
  13. almherdfan

    almherdfan Well-Known Member

    Depends on what the women look like...
  14. hso

    hso Moderator Staff Member

  15. Monkeyleg

    Monkeyleg Well-Known Member

    The ads with scantily clad women are the most obvious, but there's advertising with much stronger subliminal sexual messages that aren't quite so obvious.
  16. Psa1m144

    Psa1m144 Well-Known Member

    I think that there is a line where it becomes inappropriate, but I have yet to find it. Just kidding. Honestly, an attractive woman next to or holding an attractive gun is all good in my book as long as they compliment each other and the woman isn't the center of attention. There is a way of doing this without going "too far" and most(not all) reputable companies stay within the boundaries of what is acceptable and professional.

    The "Blue Press" is a good example.
  17. jcwit

    jcwit Well-Known Member

    Agreed, plain, simple, and to the point!
  18. o Unforgiven o

    o Unforgiven o Well-Known Member

    Do tell.
  19. mashaffer

    mashaffer Well-Known Member

    It is simply another symptom of the degradation of culture. One can rage against it but unless the minds and will of the people change then the advertising used to reach them won't either. Personally that kind of advertisement influences me to find a someone else from which to by.

  20. Telekinesis

    Telekinesis Well-Known Member

    I'm all for it, but then again I'm a 21 year old guy who shoots. I'm right in their target market.

    Then again, one of my favorite gun related pictures/advertisements is of a beautiful (and fully clothed) woman shooting a revolver... I really think it had more effect on me than pics of a model in lingerie just holding a gun.
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