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Silly gun advertizing

Discussion in 'General Gun Discussions' started by Moonclip, Apr 26, 2008.

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  1. Moonclip

    Moonclip Well-Known Member

    Anyone have any good examples? I don't mean so much like the HK blooper with the backwards loaded magazine(I've actually see this happen at indoor ranges!)

    What I mean is things like this. In my 2007 Glock annual/catalog, every time the word "Glock" is written in an article, it is capitalized for no reason like this= GLOCK

    I found that quite silly. I'm not a Glock basher either though I don't think they are the best things since sliced bread I own two and may acquire more.

    Also while I do like the females that EAA uses to promote their guns in the ads I feel this may not be the best way to promote them.
  2. Threeband

    Threeband Well-Known Member

    The latest issue of "Guns" magazine has a Desert Eagle ad on the back cover. At the top of the ad, the words jump out at you:


    I do not want a gun that goes "Kaboom".

    They should fire the copywriter.
  3. GLOCK is capitalized because that's their trademark.
  4. RedLion

    RedLion Well-Known Member

    Maybe you want Armalite's AR-50 that simply goes "BOOM".
  5. Moonclip

    Moonclip Well-Known Member

    Then how come my "RUGER" annual/catalog doesn't feel the need to do that:)?

    That Kaboom ad is funny!
  6. CmpsdNoMore

    CmpsdNoMore Well-Known Member

    I always thought models and brands were capitalized because they're a name.
    I would capitalize McDonald's in a sentence, just like I would Glock, Mauser or Remington.
  7. 3rdpig

    3rdpig Well-Known Member

    They don't just capitalize the first letter, like Glock, they capitalize the whole word, like GLOCK, and it always has the little trademark logo next to it as well. Always seemed strange to me, but heck, it's their company and they can write it however they please. Maybe it's an Austrian thing.

    The silliest I've seen have been for a gun store in Arizona, Guns Etc. They use impersonators mimicking Bill and Hillary Clinton in their ads. Some are cute, most are just annoying. Of course that's not a gun ad, but a gun store ad.
  8. Kind of Blued

    Kind of Blued Well-Known Member

    Not silly, but that brunette in the Kahr column ads needs to contact me about a possible marriage.

  9. The Lone Haranguer

    The Lone Haranguer Well-Known Member

    First she needs to get her finger off the trigger. :uhoh: (Visible at right.)
  10. retgarr

    retgarr Well-Known Member

    Her finger isn't on the trigger...
  11. Geronimo45

    Geronimo45 Well-Known Member

    It's not Blackhawk, or even BLACKHAWK. It's BLACKHAWK! on every page.

    And... those who need no introduction:

    It's on the frame.

    MDeViney, you have excellent taste.
  12. Moonclip

    Moonclip Well-Known Member

    Kahr girl is too skinny but VERY sexy, I just don't feel this is always the best way to advertize guns.

    My Glock issue was with Glock spelled like this= GLOCK

    Over and over again.

    But they at least didn't put the trademark symbol next to GLOCK each time thank goodness.
  13. saspic

    saspic Well-Known Member

    The man's name is Gaston Glock. The company's name is GLOCK, GmbH. If you spell it with lowercase letters, it's technically incorrect.
  14. Moonclip

    Moonclip Well-Known Member

    I'm gonna legally change my name to MOONCLIP :) Thats Senor MOONCLIP to you!

    I still feel GLOCK is silly, as silly as marking the guns .40 now instead of the dreaded .40SW as they were marked.

    I don't blame them for being mad at S&W though and this sort of thing has been going on for years with many manufacturers.

    At least S&W doesn't have a problem marking their barrels with .45 Colt!
  15. Diamondback6

    Diamondback6 Well-Known Member

    Let's put it this way, anything from Extreme Hype or BlackCrock! or Vulcan/Hesse, or any other firm affiliated with whoever their corporate parent is.

    IMNSHO, an ad and its company's credibility vary in INVERSE proportion to the number of exclamation points, flashy logo graphics and high-viz colors in their ad copy.

    To shamelessly rip a line from John "GunCrank Diaries" Connor, we've had way too much GeeGollyWhizBangUberTacticoolTupperware--show me your "Lance Corporal In A Mudhole"* model!

    *Disclaimer: I am neither current nor former active-duty, but if it's good enough to win the approval of the hardest-working grunts...
  16. ShakyJ

    ShakyJ Active Member

    I laugh every time I see that silly tv commercial for Hornady TAP ammo on the Outdoor channel. Husband and wife attending to their baby when a masked ninja breaks in to do harm. After the ninja is put down, we get to hear a former 3 gun champ (with poor audio) talk about the importance of effective ammo. Just seems really cheesy. Almost as bad as those home security system commercials, in my opinion.
  17. bogie

    bogie Well-Known Member

    Well, guys, a friend and I are coming out with a line of lubricants. The first one is SuperSlide.

    I'm putting the word "tactical" on the label. I figure that'll attract at least a few customers... In actuality, it's high quality high pressure/temperature grease, and while it'll function well in a "tactical" situation, it'll also work just fine while plinking.

    Darn it! I shoulda used black syringes!
  18. 32winspl

    32winspl Well-Known Member

    Mr SHAKYJ, I have dsl internet but rabbit-eared tv. Who is the 3-gun champ in the ad?
  19. mgregg85

    mgregg85 Well-Known Member

    I like the recent EAA ad with the blonde in a tube top, we need some more like that.
  20. Wes Janson

    Wes Janson Well-Known Member

    I think the Taurus ads touting Taurus as the "world's premiere handgun manufacturer" were a bit tough to swallow for me. There's marketing and then there's pure hyperbole.
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