Scantily Clad women and gun advertisements. acceptable or not?

It undermines my opinion of the advertising department of the company, even if I like the product or the gals.

No. Nobody will notice the firearms.

Those aren't the guns they're looking at.

Sex is used to sell everything else. Why not guns as well?

It makes me think the product must not be that great or they wouldn't need to resort to it.

It depends. Does it generate more sales? If yes, than it's acceptable. Advertising is about generating sales of a product. You go with what works, and you skip what doesn't. Some people are not swayed by advertising. Some people would rather read up on the product and make an informed decision about if it's the best. If you're one of those, good for you. The ads aren't meant for you.

It's an accepted fact that adding a sexual component, warranted or not, to a product advertisement increases how much market impact that advertisement will make. Eyes linger on those ads. The mind remembers those ads. That is often just enough to tip the balance when deciding what to buy. It works. Firearms manufacturers are a business. I would not expect them to do anything less than what works. A business exists to make money. If those scantily clad women make more money than a different ad, than it is acceptable.

I like them, so I guess I don't give a rip about image.

Men like guns......

Men like scantily clad women.....

Men like scantily clad women with guns.....seems like a no brainer.




My favorite are the reloading press ads with the attractive model posing next to it.... For some reason it always makes me laugh.

In the end, who really cares? Sex sells, when it comes to a business point of view... I don't see anything wrong with a little eyecandy if a company is going to advertise their product... It's better than the lame, boring commercials and advertisements I see for other products.

I honestly see nothing wrong with it.

If you ask me there is way too much censorship in this country to begin with, from movies and television to advertising.

My favorite are the reloading press ads with the attractive model posing next to it.... For some reason it always makes me laugh.

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I used to look forward to my next issue of The Blue Press.

^#8 Blue Press?

Depends on what the women look like...

The ads with scantily clad women are the most obvious, but there's advertising with much stronger subliminal sexual messages that aren't quite so obvious.

I think that there is a line where it becomes inappropriate, but I have yet to find it. Just kidding. Honestly, an attractive woman next to or holding an attractive gun is all good in my book as long as they compliment each other and the woman isn't the center of attention. There is a way of doing this without going "too far" and most(not all) reputable companies stay within the boundaries of what is acceptable and professional.

The "Blue Press" is a good example.

hso
Moderator
Trashy

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Agreed, plain, simple, and to the point!

Monkeyleg said:

The ads with scantily clad women are the most obvious, but there's advertising with much stronger subliminal sexual messages that aren't quite so obvious.

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Do tell.

It is simply another symptom of the degradation of culture. One can rage against it but unless the minds and will of the people change then the advertising used to reach them won't either. Personally that kind of advertisement influences me to find a someone else from which to by.

mike

I'm all for it, but then again I'm a 21 year old guy who shoots. I'm right in their target market.

Then again, one of my favorite gun related pictures/advertisements is of a beautiful (and fully clothed) woman shooting a revolver... I really think it had more effect on me than pics of a model in lingerie just holding a gun.

mashaffer said:

It is simply another symptom of the degradation of culture. One can rage against it but unless the minds and will of the people change then the advertising used to reach them won't either. Personally that kind of advertisement influences me to find a someone else from which to by.

mike

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Why is it degradation of culture? Who says there's anything wrong with appreciating the beauty God gave us (if you believe in God)?

America has lost her way.

dev_null said:

It makes me think the product must not be that great or they wouldn't need to resort to it.

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Dillon uses good looking women in their ads, and they're considered some of the best reloading equipment around.

I can't think of one gun company that uses scantily clad women in their ads that doesn't also make at least a fairly good product.

This reminds me of an incident.

A Dillon Reloading magazine was delivered to my house. My mother looks at the front cover, which shows a woman dressed in a small outfit, and in the bottom corner, a gun rests on a table. She wondered what kind of magazine we were getting until she saw the gun.