I wish they would actually air these during prime time tv. You gotta win the hearts and minds. If you air this on an outdoor channel you most likely already won the hearts and minds so why waste the money. They need to start going into no man's land like prime time tv. Get the message out and make it appealing to the uneducated. That's who they need to win, not me I'm already on board, don't tell me things I already know. Tell the unknowing what they need to know and what they should be concerned about, because they probably have no idea. They need to spend the money and spearhead a campaign to gain the general concensus of a pro 2nd am. populous of the USA; step one: TV ADVERTISEMENTS (they work like a charm), think about the impact of commercials during elections to the underinformed voter
and a sidenote: wouldn't you think that it would help bolster more new memberships for their organization, which means more capital, which means more ability to protect the 2nd am.