I was in the nearby Gander Mountain last week. I had not been in since Christmas. What caught my eye was that a lot of merchandise had been marked up about 10%, sometimes more. Chinese made steel ammo cans had gone from about $12 to $15! Then today, I get a one-time-use coupon in the mail offering 20% off any regularly priced merchandise in the store.
Yeah, mark everything up and then give people a one-time-use coupon. That's the strategy J.C. Penney's followed and it didn't work out very well for them.
Yeah, mark everything up and then give people a one-time-use coupon. That's the strategy J.C. Penney's followed and it didn't work out very well for them.