For me? Guns are tools.
The ones I plan to carry around, bang about under a hood or on a bench, put to serious work, and toss in the trunk don't need to be pretty. In that situation I'm not about to pay extra for one I'm going to feel bad beating it up a little. They need to not show damage, have a finish I don't care about, or be ugly enough it's not going to matter.
Heck, I like stuff with honest wear and patina and smoothed rust.
As long as it still works at least as well as the pretty stuff. Function is a distant #1 to any other aspect. Fit and feel is #2, becoming part of function in its own right.
That said, the few things that I'd expect to baby, prevent from the littlest dent and scratch, and show off? Precision measuring tools and pretty guns fall into that category, and, yeah, I'll pay more for beautiful bluing and hand-polished wood that I'll enjoy just as much polishing to hang back up after a day. I love it. It's just not a 'working' gun.