You might need eye bleach afterwards. You might also find some searches of Nuremberg Laws from these clowns.
My worry is Google is developing censorship algorithms for the Chinese in order to reenter the Chinese market. The Chinese are also working on applying social credit model that rates individuals similar to a credit rating but on "social and political reliability" for use in determining jobs, security clearances, privileges to relocate, etc. In the trust and security councils adopted by Twitter, Google, Facebook, and the like, the rudiments of separating good people and bad people based on wrongthink is present. All that it takes to impose a technological solution to bad think in the U.S. would be a ruthless government elected by a hapless electorate that really should know better.
It is always the situation that some officeholders, or even via majoritarian popular vote, seek to abridge individuals' natural rights on speech, assembly, trial by jury, privacy, liberty, due process, ownership of firearms, etc. They will always come in the guise of "doing good" for society and directing societal attention to society's disfavored, not for their individual actions--good or ill, but because those faceless members of a bad group must be punished for their future bad tendencies to benefit societial harmony and growth.
Constant vigilance, political participation, and hearty mockery/shaming of such individuals is the only cure to preserve our rights.