The only one I consistently watch is PH, mostly because he is not commercialized and can provide objective reviews without sponsorship interference.
However, I do see the trend of this past week. The "new gun owner" episodes kind of irked me. Not that new gun owners irk me (that aspect is good), it was that YT'ers saw the response that a couple of new gun owner videos were getting and then literally everyone had to make a copycat for their channel to get in on their share of views. I get it - they have to create new content and gain viewership to secure sponsorship, grow the channel, gain more sponsorship, etc.
Most YT'ers I prefer have actual firearms and testing. The purely opinion/editorial pieces, talking heads in front of a greenscreen, and "top 5 whatever" lists are overdone and get old really fast.
Product demos are good, but they only hold attention for so long. Is it sad that I skip through the actual shooting parts of Hickok45's demos since they are so repetitive? The cowboy, the dueling tree, the gong, the plates, the soda bottles, the pots, etc. It's literally the same **almost** every time that I really don't care about watching him shoot anymore. I will fast forward to the speaking parts since it's more entertaining to hear him verbally dance around the problems with a certain gun by saying, "Maybe you are someone who likes..."
The problem that I see the product demo YT'ers have is that they are running out of new products to review. There may not be 52 new guns in a year. Many "new" guns are just older models with minor styling changes. This drives many YT'ers to the archives so to speak to demo and review older products or make the "this gun versus that gun" videos to piggyback on a previous installment.
This reminds me that ammo testing video isn't all that interesting anymore either. Six to seven years ago, the gel block ammo testing video was a hot commodity, but there was a ton of different SD ammos to test. How were these new products going to stack up against older designs? Now, there is so much information out there now about these ammos that there isn't much new content to create without new products to test.
YT'ers, blogs, and other digital forms of test and evaluation reviews are the gunwriters of our day.
While....
It's youtube. NONE of them are "professional" presenters.
Sponsorship money is actual compensation. Most may not be professional presenters, but most
ARE professional advertisers, promoting goods, services, gun related education, or asking for personal donations as compensation for the means with which to produce, edit, and create content.