Not really sure what the "you'll develop a feeling or touch for how far to seat it" means. I have to go to full stop to seat between .002-.005. Is this normal?
Hopefully, there is enough information for someone to tell me or guess at what is going on.
Seat those primers hard and deep. I use press priming, bench primer and hand primers and even with hand primers, can seat different brand primers (CCI, Fiocchi, Magtech, PMC, S&B, Tula, Winchester, Wolf) to .004"-.008" below flush.
Here's US Army Marksmanship Unit's take on primer seating depth -
http://bulletin.accurateshooter.com/2016/01/primer-seating-depth-uniformity-and-accuracy/
"Here at the USAMU, we ensure our rifle primers generally run -0.003″ to -0.005″ below the case head. Maximum primer depth is -0.006″ and minimum is -0.002″."
Primers are shipped with anvil feet not in contact with priming compound (Likely done for safety reasons so primers won't detonate during hard shipping and handling and bumpy truck rides). Notice anvil feet sticking way outside the primer cup? To set the anvil tip against the priming compound, you need to not only seat the primer cup but deep enough for the anvil feet to slide up inside those cups.
Primer anvils come in different shapes and have different tips. When we seat primers, we need to ensure the anvil tips are properly set (contacting the priming compound) to reliably ignite the priming compound.
Color you see is really not the color of priming compound rather the color of barrier seal or sealant.
So when we seat primers, "feel of seating primers" some members talk about is two separate actions that really cannot be felt when press priming but can be felt with some hand priming tools -
https://www.thehighroad.org/index.p...-and-discussions.778197/page-10#post-11386382
The initial resistance you feel when seating primer is primer cup being pushed down the primer pocket. Depending on the primer pocket depth, seating primer cup flush may not set the anvil tip against the priming compound.
The secondary resistance you feel is primer anvil feet bottoming with primer pocket and sliding up inside the cup to pre-load/set against the priming compound (.004" below flush) and face of cup deforming (.008" below flush).
And depending on headstamp of brass and make of primers, dimensions can vary, not to mention primer pockets being cut/swaged by reloaders when military crimps are removed so actual primer cup depth may not be consistent and seating primers to flush may not ensure the anvil tips are property set against the priming compound -
https://www.thehighroad.org/index.p...-and-discussions.778197/page-10#post-11403561
If you have some factory ammo, take a look at the "properly" seated primers and you will notice flattening of primer cup top and measure the depth and you will notice they are seated several thousandths below flush.
And as others posted, primers vary by cup hardness and some brand primer cups flatten more than others when seated. Generally, CCI primer cups are considered harder than other brands like Winchester with Federal being softer. (BTW, when seating SR/LR primers for semi-auto rifles, I like to seat them at least .004" below flush to prevent slam fires)
Below are different brand SP primers and CCI SR primers seated to typical .004" below flush and to extreme "crush depth" .008" below flush using Lee Auto Prime hand primer and notice the flattening of the primer cup. And don't worry, they all went "bang" reliably. So put some "Ooomph" behind your priming tool and really seat those primers.
Issue with both handheld and single stage. The RP won't seat below flush with the ram and the S&W and Win are just at flush to .001. I think it's the shell holder and will ordering another to verify.
I cannot seat, below flush with the handheld unless I take it to the stop. I have to use two hands to do this and I'm not a little guy so something is amiss.
Inspect the primer pockets to ensure there is no debri at the bottom of the primer pocket. I usually don't have issues with typical fouling as when reloading on a progressive press, primers are seated without cleaning the pockets.
So if the primer pockets are clean, there may be something else that's preventing the primers from seating fully.
Only other thing I have noticed, especially with once-fired brass and certain headstamp brass with tighter primer pockets is the diameter of primer cups.
Once-fired brass have tighter/smaller primer pockets which enlarge gradually as repeatedly reloaded and fired. Some metric primers like Fiocchi, Wolf, Tula, etc. seem to have very slightly larger diameter primer cups and are harder to seat in certain headstamp brass. Trying to seat Fiocchi in once-fired S&B or RWS brass is a "no go" as I can't even seat the primer cup flush so I have sorted S&B/RWS brass out to be primed with domestic brand primers or Magtech (Made in Brazil). Due to this, I may not buy more Fiocchi primers when my current stock runs out.
However, there is silver lining to this. If you have brass with enlarged primer pockets (Usually end of life sign), using slightly larger diameter primers can extend the usable life of brass a bit longer.