Ruger buys Marlin

Status
Not open for further replies.

jski

Member
Joined
Jan 28, 2016
Messages
2,291
Location
Florida
Ruger bought Marlin. Personally I think this is the best possible outcome for Marlin. Ruger is well managed by people who understand guns and the American gun culture. And, just as importantly, Ruger is a company with the assets to right the Marlin ship. Marlin’s market cap is ~$1.3 billion.

Comments? Opinions? Questions?
 
Did NOT see that coming. I really don't know what to expect to come out of this. I don't think Ruger's ever done anything before that would give us some idea of how things might work out.

Ruger does know how to make guns and how to make guns that the market wants to buy. Will they change Marlin's product line? I would expect at least some changes. Will they come out with entirely new "Marlin" designs? I don't know but it's an interesting thought.
 
Did NOT see that coming. I really don't know what to expect to come out of this. I don't think Ruger's ever done anything before that would give us some idea of how things might work out.

Ruger does know how to make guns and how to make guns that the market wants to buy. Will they change Marlin's product line? I would expect at least some changes. Will they come out with entirely new "Marlin" designs? I don't know but it's an interesting thought.
First, they have to fix Marlin.
 
Interesting considering the M60 is the primary competitor to the 10/22.....

If both are owned by the same parent company they are no longer competitors, but partners. Overall I see this as a good thing but Ruger has a reputation for sending a lot of guns out the door with issues. They are great about correcting them. I just wish they did a better job of getting it right the 1st time.
 
Ruger wants to get in on making lever action rifles and Marlin has long been well known for their lever guns. Instead of tooling up, buying machines, paying design engineers, going thru the testing, and paying to expand the production facilities to accommodate all the necessary equipment to buy a company already set up and ready to produce is a much safer investment.

I expect Ruger will improve the customer service, the out the door quality... not right away.

What I expect in the future:
-The 795 is gone, Ruger already has the 10/22.
-The Model 60, iconic .22 rifle, lots of fans, I think it will stick around.
- A .327 lever action will be in the works.
 
I think this is good news. As someone else noted, the 795 may be on its way out, but I suspect that the M60 will stay. No big need for 2 box-mag-fed semis, but having a box-fed semi and a tube-fed semi can be good for business. No clue what will happen on the bolt gun rimfire side. Marlin looks like it has a whole bunch of rimfire bolt guns, and I have a hard time believing that Ruger would phase them all out in favor of the RAR line. A couple, maybe.
 
Great news... Now we'll all have to sit back and find out just what they're going to do with that new asset....

The marketplace is very unforgiving... You either prosper and grow or you're done. This of course, is the exact opposite of how just about half the country thinks things work. and so it goes
 
Will Ruger bring back the 39A?

Interesting thought, there.

A 1960's vintage Marlin 39A Golden Mountie is my only Marlin firearm. And what a shooter that thing is! Looking at gun prices, these models have greatly appreciated in value recently. I don't think re-introducing them, should that ever happen, would cause the value of the older classics to depreciate. The quality and machining of the older models would be too expensive to duplicate in today's market.

Much like when Ruger recently re-introduced the 357 Redhawk after only a two year initial run in 1984-1985: they may look similar but they are not the same...

Bayou52
 
I had not heard this... Well, there goes the "forging", now everything will be dropped out of moulds like cookie cutter Rugers. lol

I see good AND bad coming from this, I just hope there's more good than bad!! Post #5 above is right so we will have to wait and see...

DM
 
Besides earning long-term customer good will (a no small thing) Ruger has been consistently profitable for a lot of years. They know how to make money and this is very good for both companies.

This makes me want to go out and shoot my Marlin '92, born in 1907 :)
 
Ruger has a reputation for sending a lot of guns out the door with issues. They are great about correcting them. I just wish they did a better job of getting it right the 1st time.
I think you are right. Their customer service is so good, it overcomes any hesitation on my part. Their product line is quite diversified and Marlin will fill a missing segment.
 
I think overall this may have been the best thing for Marlin. We'll just have to wait and see what Ruger chooses to do with it.

If they do actually produce a 327 mag lever action I'd buy one.
 
I have mentioned this tangentially is some of the other Remington threads but why buy Marlin (or Remington for that matter)? The marriage of products between Ruger and Marlin makes sense. Ruger's Single action revolvers pair nicely with Marline lever guns. But why by Marlin? Ruger if they wanted to could simply start making Marlin (or even Winchester) lever actions. The patents and other IP on most of Marlin's models have expired many years ago. There is no reason Ruger had to by Marlin to make a lever gun. Seems like fixing Marlin is going to take more money and time than simple starting fresh and making a Ruger lever action from the ground up.
 
I think overall this may have been the best thing for Marlin. We'll just have to wait and see what Ruger chooses to do with it.

If they do actually produce a 327 mag lever action I'd buy one.

I would be all over a Marlin lever in 327 too, I doubt it will ever happen.
 
I have mentioned this tangentially is some of the other Remington threads but why buy Marlin (or Remington for that matter)? The marriage of products between Ruger and Marlin makes sense. Ruger's Single action revolvers pair nicely with Marline lever guns. But why by Marlin? Ruger if they wanted to could simply start making Marlin (or even Winchester) lever actions. The patents and other IP on most of Marlin's models have expired many years ago. There is no reason Ruger had to by Marlin to make a lever gun. Seems like fixing Marlin is going to take more money and time than simple starting fresh and making a Ruger lever action from the ground up.
With the caveat that I'm not a world-savvy businessman and that a lot of what follows is largely a WAG: Ruger also gets all of the IP on which patents have not expired, customer lists, inventory, machinery, research, reputation & good will, etc., and control of one of its competitors. Which is the most valuable? I have no idea.
 
Status
Not open for further replies.
Back
Top