Most of the Hornady stuff I saw pre-C19 was $15-$16 per 20. Critical line was a few dollars more and gold dots and HST's were $30-$35. Although, and I can't believe I didn't take advantage of it at the time every once in a while targetsports would sell 50rd box of HST or GD for $29.99 regular price being $39.99. Considerably less than the usual $1/rd. I should have bought a case.
I normally never bought any SD ammo in bulk, preferring to buy it a box at a time, and replacing it annually.
This year a series of events changed that.
We had the spring Covid (think it was still called coronavirus then) panic, where range ammo jumped a bit in price, availability thinned out, and you could no longer shop by brand; I preferred buying Sellier & Bellot 124gr FMJ for around $170 a case, shipped. My 2nd choice had been Fiocchi at that price, only if S&B wasn't available. I bought from either Targetsports or Brownells with free shipping, or from sgammo with a slightly lower price but added shipping- basically one of those 3 would be the cheapest.
By March, I understood the new dynamics of the market- if you could find brass FMJ from any known brand (including Herters or Monarch) at $200, with or without shipping, it was a good deal. Heck, if you could find good aluminum cased (Blazer or Federal) at that price, it was worth getting. If you could find steel under $175 a case, worth a try. I might be an ammo snob, but I know my guns won't explode just because I put Tula in it.
So, in other words, I was primed as a consumer. I was open to more options, and to higher prices than I normally paid, because I felt things were going to get crazy.
It was in late May, when a happy circumstance occurred. I was browsing another site, looking at their ammo board (people were bemoaning prices and backorders on range stuff), and someone posted- Targetsports was running a deal on Gold Dots. There hadn't yet been a run on SD ammo, and I guess both Speer and Targetsports had not yet anticipated what would happen... so they were selling cases 50% off. 9mm, 40, 45... Gold Dot in regular, +P, etc. I bought a case of Speer Gold Dot LE Duty 9mm Luger Ammo 124 Grain Jacketed Hollow Point (copy-pasted from my order list) for $399.90. I normally wouldn't have spent "that much"
, but just felt like I needed to go ahead and stock up on some good SD ammo, and this seemed as good a price as any.
Thank God I did; the whole world went insane right afterwards. Like, I followed the tracking, and it was delayed a day or two outside Chicago, because of riots in that city. By the time my case was delivered, prices were beginning to skyrocket.