https://sgbonline.com/inside-the-ca...nt-growth-price-increases-and-marlin-rollout/
......"The CEO also said it looked forward to returning Marlin lever-action rifles, shown lead photo, which it plans to ship in the fourth quarter. Sturm, Ruger & Co. acquired the Marlin assets from Remington Outdoor Company in a $30 million deal that closed in November 2020 and was approved through bankruptcy proceedings.
“It will be a limited offering,” Killoy shared. “Initially, we’ll start with the model 1895, 1894 and the 336. Certainly not every model and SKU that our customers are looking for. It will take us a while to bring all of Marlin back to its full glory, but we’re excited about it. And, again, the focus is on those centerfire lever action SKUs in the beginning. The team has been doing a great job on that.” He said the company has been “delighted with the overwhelming interest and support received from Marlin fans.”
Killoy said that it is looking at the Marlin business almost as a new products business due to the amount of work that went into re-starting production.
“They were around for a long time in their former lives, but they’re certainly brand new to Ruger, and the amount of effort going into that is, frankly, a little staggering,” Killoy said. “The team has been doing a fantastic job when you think about standing up the supply chain, going through part by part, making sure every machine is up to speed—lots of work needed to be done. On a previous call, you may have heard me; we talked about over 100 tractor-trailer loads of machinery equipment, work in process, and parts coming our way. It’s been a big task, and a big undertaking down in Mayodan.”
Killoy said the brand was starting from scratch. “We got some machinery, some work in process, some raw materials, some parts, but we needed to stand up that line down in our facility in Mayodan, NC,” he detailed. “We’re working through that process. The guns we will be making in shipping in the fourth quarter will be parts and materials that we’ve made in the line, not things that we inherited or picked up in the sale. We’re excited about it. It’s been going great. We’ve got a great team in Mayodan. And, frankly, what’s been exciting for me is watching the level of effort expended by our other factories in Newport and Prescott, AZ, helping with the launch in Mayodan. We’ve got teams of engineers in those facilities working on small parts, working on wood stocks, things like that, and all of that’s going to combine to a great relaunch of Marlin in the fourth quarter.”..........