You can find 30 Super Carry FMJ for $15/box, that's not much higher than the cheapest 9mm. I'd be interested in seeing how the Hornady Critical Defense 30SC does.
It's too early to say if the 30SC will end up like the 45 GAP, the .45 GAP really offered one thing only, which is .45 ACP ballistics (not new) in a 9mm sized gun. Capacity was worse, as mentioned ballistics were not improved just copied and price was higher. The 30SC at least gives us a serious "32 caliber" self defense option, something that really didn't exist prior at least in recent history. It is to the 32 ACP what the 9mm is to the 380 ACP...same caliber but shoots heavier, higher sectional density bullets to a higher velocity.
Capacity is great, better than 9mm. Prices are generally higher and hover around 380 prices, but if you look around you can get it for nearly 9mm costs. Recoil is about the same as 9mm, I think it's a bit less and it's not overly loud as some say it would be, it's not. Ballistic performance seems to indicate that it will perform similar to the 9mm, and no I'm not saying it's as good but it's also not bad, might prove to be better at barriers than 9mm too.
I doubt we'll see any major departments issue 30 Super Carry, but if the guns and ammo get cheap enough, it could happen here and there, but still unlikely as the major reason for the widespread adoption of 9mm is price alone. If ammo pricing can come down a bit more to where it consistently hovers just slightly above 9mm and some full size and compact guns come out for it, it may do okay. I hope it does, I don't see why some folks almost seem eager for it to fail.