Charlie98
Member
Reloading manuals are what we call “loss leaders.”
I agree. The books themselves are a 'sales tool.' Think of it as the Sears Christmas WishBook (if any of you are old enough to remember those.)
Developing load data for your powder or bullet, and making that data available in published (or online) form, is just another cost of doing business... I would be surprised if they viewed it as a 'profitable' portion of their bottom line.