Years ago when Wal-Mart still carried handguns, I remember talking to the sporting goods counter guy. Unlike most today, he knew a thing or two about guns. Anyway, he was showing me some of the guns in the case and came to a revolver - I don't remember whether it was .38 or .357 - with a satin stainless finish and rosewood grips. It has "Ladysmith" on it. It was the nicest gun in the case, and he said that, if not for the word "Ladysmith" on it, he could sell two or three times as many as he did sell. As it was, in those days my budget did well to afford Rossi prices, or I'd have bought one.
Some people just need to get over it.