here's the dilema I see for outfits like Atlantic....
"consumers" expect L.L. Bean service....
return for any reason, even if I damaged it...
have 1,000 on the shelf at all times....
24/7 customer service and zero delay on transactions/shipping.
best selection of the best products...
etc..
but...
want the absolute lowest price to be found anywhere.
and after chewing the ear off their local gun dealers clerk for hours, handling guns and asking questions, with make an informed choice.....buying the gun from the lowest price to be had on the internet.
No offense intended, but I see outfits like Atlantic as the lowest price to be had on the internet. They certainly have to have all their bases covered wrt. customer service and shipping and quality products....
But they aint L.L. Bean (and they don't charge $55 for a pair of blue jeans and $85 for a pair of sandles.)
There's a little word out there called overhead. And the outfits with the lowest prices (especially those on the internet) are the ones with the lowest overhead.
Just look at all the Midway USA bashers out their who bitch and moan about how Midway's pricing has gone up and tell of how they are defecting to ABC Little Guy, Inc. because they cost a whole $2 less.
The way I see it, Midway USA is the L.L. Bean of the firearms world. And you pay for that awesome inventory, customer service and same day shipping.
A company is what it is. And imho, should be allowed to be what it is, so long as they are honest about their goods, services and lead times.