Michael Savage appears to be on the right politically, socially, etc.
My question is how best he and others, e.g. Rush Limbaugh, Sean Hannity, Mark Levin, et al should approach the world from what I believe is a unique location, behind an AM radio microphone.
For my money, and these guys don't always do this, personal attacks are a mistake. I would much prefer that they argue their positions on fact, in a classical debating approach. However, such an approach isn't nearly as entertaining to many people; who I think prefer the loud, boisterous, and at times, name calling style.
Another question is who the advertising is designed to reach; I expect in many cases, Savage is "preaching to the choir"...it is more a question of whether people who support the right to keep and bear arms know about Kel-Tec products, or think they make a good quality product; if they like Michael Savage, they may take a first or second look at the product. If people are liberal in their thinking, and believe guns should be restricted, outlawed, etc. it is unlikely in my thinking that they are going to change their mind listening to someone like Savage.
Just my 2 cents; YMMV
