It's real folks. I just called Hornady Manufacturing and spoke to "Cathy" ( Phone: 1-800-338-3220)
in the sales department. This idea came from Steve Hornady as he is apparently a fan of these things.
We had a good laugh because I told her that there was so much speculation about whether or not this was real. In addition, she told me that demand has been extremely high these last couple of days with requests from distributors skyrocketing.
I also refered her to this thread, so hopefully we may hear from them.
So..yep, I'm going to ge me a box!