Changing the image of the AR-15

Why don't we do like big wall street marketing companys do. Start putting the AR in more pictorial shots of hunting and sporting, maybe un blacken it a little. If there were a crises with a product of any other type, they would shift the product to a softer sell.
Can you do that with a gun? Show it with a 10 round mag, a hunting or sporting scope and a lighter color, then show that it's really the same darn rifle only not black with a large mag?
Don't get me wrong, we shouldn't have to do that, buy that is what crises managment companies do, when there is a problem with a product.
Even putting it on the cover of magazines, showing the Olympic shooters using it at the range, maybe red white and blue. Authentic American rifles. Instead of allowing them to demonize it perhaps show it in a different light.
Then put a hunting rifle next to it, paint it black and stick rails and a large Mag on it. Something saying it's an Assault on our rifles, not an Assault rifle.

I don't want to change it, just un mystify it. The audience can always be expaned if people understood that it's just laike every other gun, but modular.
More like when they go to Ikea, just a marketing change, since it really is like any other rifle with a larger magazine, and more attachments available. It can be marketed differentlly.
It would be interesting to see on TV, how you can change a "normal" semi auto rifle into a "so called", assult rifle by adding a magazine and coloring it black or slapping of a synthetic stock, with a screwdriver, and walla, you have the same thing.
That could make a great NRA spot. The rounds are smaller than a 30-06 and they could show the "average joe" that this was much todo about nothing. It's a deer rifle with more stuff on it, that's all any rifle is really, the action is similar, so is everything else, only modular. It may demistify the so- called "assault" part to people who don't have a clue, which are most of the ones against it.

I am referring to it the way it's being referred to. What I am describing has nothing to do with what you call it.
They already have a name for it, what we call it has no meaning to them, what I suggest is that you can cll it anything you want, but it is what it is, a modular rifle with many uses.
The task is to show that any rifle can be made to look any way one chooses, just like you can drop a 800 HP engine in a chevy2. It You are doing "crises management" at this point, trying to get people to understand that this is just a rifle.

That's a good shot at how an AR should be marketed. We should be getting that type of image out there to media in order to show that the weapon is not unlike other hunting and sporting rifles, rather than the all black evil rifle appearence with men derssed like swat team members using them.
It is all marketing IMO, although it's hard to unring a bell, it's worth a try, and could make some take a second look,especially those who have no clue what it is that they are so against.