There is a big move to rail less free floats, and keymod is just one way to attach the mounts. The trend is
to move toward a lot smaller diameter, and the less expensive, the better for a substantial part of the market, because they don't plan on mounting all that much on it anyway.
Entirely why Amy Giselle came up with her EMR free float:
http://algdefense.com/12-ergonomic-modular-rail-black.html
A small diameter free float with no rail is the trend, it's going to be interesting to see how much the price on a used quad rail will drop over the next year. It's not all about the specific Keymod feature as it is the diameter and price. I speculate that we could even see the DOD adopting a rail free handguard if the M16 undergoes another type classification.