1963 Shooter's Bible

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I stopped at an antique store yesterday on the way home from an appointment. Found a 1963 Shooter's Bible in good condition for $3 (this thing is 4 years older than me). I thought it would be an interesting addition for the coffee table in the man cave, so I bought it. So, I thought I would share some MSRP's from that year: Steel Walther PPK, $91.Rem 700 BDL- $140.Nylon 66- $49.95 Winchester 94-$83.95 Armalite AR-7: $9.95, Colt Python- $125.00, Colt Gold Cup- $125.00, Colt gov't model- $82.50, S&W 19- $110.00 Ruger Super Blackhawk- $116, Ruger Standard AUto (22 pistol) $37.50. The list goes on, listing not only guns, but other accessories like ammunition, reloading equipment, knives, optics, etc. A fun read! Feel free to message me if anyone is curious what the MSRP was on your gun in '63!
 
Before you get too excited at those prices consider that the average family income in 1963 was less than $6000/year. Today it is closer to $60,000. Add another zero to those prices to understand the relative costs based on income.
 
Before you get too excited at those prices consider that the average family income in 1963 was less than $6000/year. Today it is closer to $60,000. Add another zero to those prices to understand the relative costs based on income.
Yup. And gasoline was $0.239. I could fill the tank of my dad's '62 Plymouth Fury for less than $5 as long as I didn't have to push it to the pumps. (The gas gauge didn't work.) :eek:
 
You could order those guns through the mail and have them delivered to your door.

Pre-Gun Control Act of 1968



And there was FAR less violent crime then. Very few mass shootings. We are in a race to the bottom.
 
Adjusted for inflation, the Walther ppk cost the equivalent of $738. The Super Blackhawk would be $941.
 
THAT was the first Shooters Bible that I bought as a 12 yr old. Still have it. And can still recall most of the pages too. Read that thing back and forth until the new one came out. My annual Christmas gift!
 
Well I am 69 and I still get sticker shock looking at $300 Mausers remembering when they were $39.95.

Running $1 1963 through the Wikipedia inflation calculator I get the economic equivalent of $7.82 2017 buying power.
That looks at inflation applied to general cost of living expenses, gas, groceries, general consumer goods, over the years.

(At $20 1963 adjusted to $156.40 2017 the surplus DCM U.S. Carbines Cal. .30 M1 were a very good deal.)
 
Everybody's got a different inflation calculator, but they end up nearly the same. Mine tells me that $100 in 1963 would be $799.95 today.

http://www.in2013dollars.com/1963-dollars-in-2017?amount=100

My real-world experience goes back to the pre-oil-embargo days, when I could fill my VW for $3 and drive it all week. Sure, minimum wage was $1.85 an hour, but I had a bellhop job that could bring me $50 in tips on a good weekend. I was more interested in guitars than guns in those days, and a Fender Telecaster could be had for a little over $200 -- about $1200 in today's money. And that's about what a new "American Standard" one will cost you today, but you can get the "Standard" (made in Mexico) for about half that.
 
In today's dollars (per the inflation calculator at the Bureau of Labor and Statistics website)
1. Steel Walther PPK, $91 ($738.37 in 2017)
2. Rem 700 BDL- $140 ($1,135.95 in 2017)
3. Nylon 66- $49.95 ($405.29 in 2017)
4. Winchester 94-$83.95 ($681.16 in 2017)
5. Armalite AR-7: $9.95 ($80.73 in 2017)
6. Colt Python- $125.00 ($1,014.24 in 2017)
7. Colt Gold Cup- $125.00($1,014.24 in 2017) - about spot on
8. Colt gov't model- $82.50 ($669.40 in 2017)
9. S&W 19- $110.00 ($892.53 in 2017)
10. Ruger Super Blackhawk- $116 ($941.21 in 2017) - today's price is better than yesteryear's
11. Ruger Standard Auto (22 pistol) $37.50 ($304.27 in 2017)
 
Inflation goes up and down like a yard of pump water. Look at relative pay scales. Pretty much that an average week's pay in 1963 wouldn't buy any firearm.
Even then there's still a lot of good valid info in the Shooter's Bible's.
"...$1.85 an hour..." That depends on your State. U.S. Federal minimum wage was $1.25 but only after Kennedy raised it from $ 0.25 on 3 Sept., 1963. NYS increased the minimum wage to $1.25 on 15 Oct, 1964. NYS' minimum wage wasn't $1.85 until 1 July 1970.
"...remembering when they were..." Lot of us like that.
 
In '63 I was in the Air Force stationed in Montana. One of my buddies wanted me to order with him a 1911 pistol that you could get through the NRA for $15.00 (each) including shipment. At that time I wasn't interested in 1911's so I didn't order with him. I did get to shoot his pistol when it came in. Needless to say, it's on my "list" of some of the things I'd like to redo.
 
"...$1.85 an hour..." That depends on your State. U.S. Federal minimum wage was $1.25 but only after Kennedy raised it from $ 0.25 on 3 Sept., 1963. NYS increased the minimum wage to $1.25 on 15 Oct, 1964. NYS' minimum wage wasn't $1.85 until 1 July 1970.
"...remembering when they were..." Lot of us like that.
Right -- I was talking about just before the oil embargo, when I was fresh out of high school and starting to work. That was 1972.
 
Well, of course I understand how inflation works- I'm 50, not 15,

When our grandsons (ages 17, 18 and 20) were out here at the house for Thanksgiving, I was showing them one of the 1962 Winchester catalogs I had from the little, country store my mom and dad had when I was growing up. Our grandsons were a little surprised at the prices in that catalog too, but like I said, they are teenagers. And all I had to do to make them understand how $83.95 for a Model 94, 30-30 wasn't that cheap was tell them I was making a dollar an hour in 1964. They still studied that 1962 catalog and the ballistics charts in the back for over an hour.:)

Mom and dad mostly sold groceries and gas (which I pumped, washed windshields and checked the oil) through their country store, but they sold a few guns and ammunition too. That was before GCA 1968 of course. I myself was 14 in 1962, and I spent a heck of a lot more time studying that Winchester catalog than I spent studying my homework. Of course to a 14 year old boy, the Winchester catalog wasn’t quite as interesting as a Playboy magazine, but it came in second. Besides, I didn’t have to hide the Winchester catalog, and I was in love with the Model 70 “African” 458 Winchester Magnum. Come to think of it, now that I’m 69, I’m not sure which I enjoy more – looking at a 1962 picture of a Model 70 “African,” or looking at a Playboy centerfold. I’m old enough now to realize I’m never going to have either one.;)

Mom and dad bought my first deer rifle through the wholesale house that kept them supplied them with those catalogs. It’s a Model 100, 308 Winchester. I don’t know what they paid for it, somewhere around a hundred bucks I suppose. I still have it. It’s well used, but not abused. And it’s not for sale – way, way too many memories.:)
 
Google is your friend. Federal minimum wage:

Jan.25, 1950 .75 cents

March 1, 1956 $1.00

Sept. 3, 1961 $1.15

Sept. 3, 1963 $1.25

I can attest to the 1956 wage as I joined the work force that year and I was making miniumim wage, a buck an hour. I worked a fifty hour week and barely got by and cerrtainly wasn't able to purchase any fire arms. That wasn't a problem at the time. I spent what little spare cash I had on GIRLS.
 
I don't really care about the inflated prices. Fun to look at anyway. I have a remake of the Sears Catalog from 1908

Wouldn't it be fun to have a time machine and the ability to convert our $100 to be the same buying power as the $100 then
I would need a monster size time machine to get back:)

Winchester 1894 $15.53

Springfield Trapdoor $2.75 plus 20 rounds of free ammo the carbine was $3.75 ammo $2.40/100

Colt SAA $15.50 a box of 100 rounds was $1.74

Colt New Service $16.75

Luger $24.45 30 cal only soft point ammo $1.03/50

Most of the Handguns were listed under A.J.Aubrey The house brand

They look like H&R type guns.

Top Break 38 S&W was $3.75 90 day return and lifetime warranty.
 
My great granddad bought each of his seven sons a Model 90 Winchester from Sears in about 1921. IIRC, the price was $3.95 each (may have been $5.95). That was a pile of cash in 1921 when you lived on the Colorado drylands and had 13 children!

I still have my grandpa's. The other six were worn out and discarded.
 
When we go back in time in our minds, we often recall how cheap items were. Inflation, being an intangible factor, does not make the trip since its variations cannot be easily associated with our remembrance of the good old day prices. Inflation also manifests itself in size. We often reminisce about how much bigger or how much more we got for our dollar back then. Compare a Nutty Buddy of today to that of yesteryear.

The journey is much more enjoyable when inflation is not invited to come along. That said, here’s a gun ad from an early 60’s issue of Popular Science. To quote an old song "just sitting there givin' me looks that made my mouth water":

upload_2017-12-1_17-46-31.png
 
So the moral of the story is to save up your nickels and jump in your time machine to take advantage of yesterday's prices with today's money. Oops -- maybe you'd better buy a bunch of gold to take back with you, because you'll end up getting arrested for counterfeiting if your bills have series dates from the future. ;)
 
I was born that year.

Three days before Kennedy got shot.
Still in the hospital with my Mama.
They didn't do 1/2 day baby deliveries back then.

If you ever want to sell that book, I'll buy it.
 
Shooter's Bibles are indeed treasures. My collection starts with the 1974 although I have reprints of the 1939 and 1940 editions.
 
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