Up north .38 is a couple to 4 bucks over buying 9mm as well these days. We reflect the costs in the US where the ammo comes from.
Is reloading worth it? It depends on how much you shoot. If you only shoot up to a thousand rounds a year then likely no it's not worth the effort. Just get in on one of the online reloading deals as mentioned above.
If you are a keen sport shooter that goes through more than 2 thousand rounds a year of practicing and matches then yeah, it's well worth setting up for reloading. Especially if you have other calibers you enjoy as well. Then a reloading press and some dies set up in spare head plates to make it easy to switch is a no brainer. The Dhillon shown above is nice and it's one of the presses I have. But a Lee progressive can be had for a lot less. A hint though.... My reloading setup for .45ACP is a Lee progressive. I found that I had so many troubles getting the case feeder on my used setup to feed reliably that I took out the center twist shaft that does the indexing as well as the case feeder rod and did my indexing and case feeding manually. This actually proved to be far better overall than the auto indexing. I may put it in later and correct the bugs but likely not. The amount it slowed down the process was minimal and I have a lot more options with the manual feeding. Something to think about if you get a similar Lee package.
The stuff shows up used quite often. Keep an eye open and you will likely come across a loader setup in one of your calibers. Then just add a set of dies.
For dies buy new unless you can inspect the used ones. I've had two sets of bad used dies now. One had gouges in the insert which scored the casings and the other had a bent primer extractor shaft which I only found when it snapped the pin and bent the shaft. Now I only buy new dies with carbide inserts or all carbide.
Once you're set up and rolling you can reload around 350 to 400 rounds an hour. There's many claims of up to 500 to 600 but you need to stop to reload the powder and primers. This all cuts into the production and reduces it to around 350 to 400. Still, do an hour or two here and there for a week and you're all set for the year.
In addtion to a progressive reloader you'll need a cheap digital scale off Ebay or some other online place to measure the powder charges. You can get one that measures in .2grain steps for $25. And some that measure to .1 grain steps are just a few bucks more. There's the balance scales as well but trust me, the cheap digital is well worth it. On top of this you'll need a way to clean your brass. There's tumblers and various dry media but after messing about with one I've switched to an ultrasonic cleaner using a solution of vinegar, dish soap and water. About 1 part vinegar to 4 parts water with a quick small squirt of soap. The brass comes out lovely in about 15 minutes. Rinse well, neutralize the vinegar with a dip in a bucket of water with a good shake of baking soda and then rinse well again and dry in a pan in the toaster oven. Sounds like a lot of stuff but it's actually easier than shaking the corn cob media out of each freakin' piece of brass....
All told by buying used you can get set up for likely under $200 to $250. Even new you could do it for less than $350 with some careful shopping.
