The magic is all gone. Received my American Rifleman magazine in the mail yesterday. There is a write up on the 270 Nosler. I expect other reviews will emphasis the following points. Short actions are the spawn of Satan, because short means lacking in comparison to a long action. Long action cartridges allow more powder space, and of course, more means more, especially when it comes to velocity. The 270 Nosler is therefore faster than the puny 6.8 Wimpy cartridge due to the increased powder charge. Yes, the 6.8 Wimpy was great in its day, but its day (all of three months) is over, and the cartridge is a has been. Marketing knows what you want, and what you want is speed. You don't care if the vehicle is comfortable, has air conditioning, or even lap belts. Just look at this 1963 Chevy test and remember an era when men were men, women were eye candy, and cars were all about fast. When the car is tumbled off Sand Mountain, just remember that lap belts were mandated in 1964, so while the car would survive, the people inside would not! Those were the days, why did we let them slip away? Decision At Daytona Except for the cup holders, nothing much has changed about people wanting performance over all. And what ever happened to those Weatherby cartridges and rifles? Were they not the end of history?