Anyone know what Springfield is up to with the "Saint"

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I'll play the guessing game like this:

It's a firearm or firearms - a new line - their saint advertising has said so. Or at least firearms will be part of whatever the new thing is.

"Defend your legacy" has a vaguely patriotic theme to it what with their core marketing around the historical armory name. So while many of their excellent products come from elsewhere, I'll guess they have or plan for a new plant in the USA. Legacy could also mean "children".

They sell a lot of pistols. They would like to sell more of them, but to really move the needle they need a target market that is large and growing. Honestly I do not know how much growth there is in other firearms niches, but concealed carry is big and growing. An I've read that women are the fastest growing demographic for carry weaponry.

Age I think is a critical factor. Middle/older folks (other than collectors/accumulators like myself) long have settled on what they like and have a personal investment in. People who buy - in marketing terms - seems like the age group most targeted is 18-35 if I recall correctly.

So I'm guessing a firearm line that is suitable for very discreet carry, made in america, easy to shoot, attractive but not flashy or patronizing, and has desirable safety features.

They already have service caliber double and single stacks. What they do not have is:

.380 pistol? more likely
.38/357 revolver? less likely

New designs and materials to make them stand out from the competition. Grip safety on both?

Pricing that would compare favorably to established players in their respective markets.
 
I do think that if they were building a factory in the USA we would know about it. It would be hard to keep something like that a secret. Too big with too many variables.
A new line of CC pistols... meh
A new line of 1911s.... meh
A clothing line.... meh
A national training course of some type... meh
A modular AR type platform.... meh
A line of ammo like Browning released?,,,, meh
A line of polymer revolvers... meh

I guess I'd be surprised if they did something and I said "wow" but I am not expecting much at all.
 
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75% of adult males in this country are overweight. 35% are obese. Safe to say that most in this country can't 'operate' their way out of bed in the morning without a great deal of effort. anything that helps with that sad fact is welcome - sad thing is that it won't work. Anything linking fitness to firearms would be beneficial in the long run, but again, it won't work.
 
Whatever it is it better not make me move around like Pokemon Go. Worst. Game. EVER.

Hopefully it's something cool. Only two days left!
 
We will know for sure day after tomorrow, but I am predicting that it is a "system". In other words, it is a new firearm coupled with a training regimen, geared towards the millennials.
 
It's a smart jump-rope/floorplate.

The smart jump-rope replaces the magazine floorplates on two two magazines, and is intended to connect two pistols together.

That way, you can work on your cardio at the range, and the smart jump-rope tracks your progress

Seriously, though, I expect to be disappointed.
 
Yep, an AR
::YAWN::
I'm sure it's a decent rifle but all this hype for another AR?
Yep, nothing special here....
 
Really...all that ad hype...for an AR rifle? Move along folks, nothing to see here.
 
Well, it's an AR. Color me underwhelmed.

I still don't understand the "instinct above distraction" thing. In fact it's even more confusing now...
 
Cannibul said:
They already have the single stack 9. The only way they could do a .380 is to build them here. It's pretty hard to import .380 pistols due to the BATFE point system.

My guess...they are going to enter the AR market.
Click to expand...

Nailed it.

Let's face it, they're really not a gun maker, so much as a gun builder. They put parts together.
 
Makes me wonder - are they just assembling someone else's lowers and uppers and putting their stamp on it - because the market is so saturated, are they going to organize around just-in-time delivery, and scale inventory to demand (so they don't get stuck with a glut of inventory if the AR market does not spike again.

Cannibul said:
Nailed it.

Let's face it, they're really not a gun maker, so much as a gun builder. They put parts together.
Click to expand...
 
Wow AN AR, that's new. Wopee, they figured out how to get in on the lower priced AR market without lowering the price of the one that wasn't selling, great marketing, NOT.
 
Well to be perfectly honest, I can understand the case for them to make an AR from a business/financial standpoint, and it'll likely be a fine rifle. But to build it up like they did, it just comes of as so underwhelming.

Just my 2¢
 
I like it. If I had the spare cash I might look at one (at a more likely street price in the $650-$799 range). Nice furniture (Bravo Company USA), Pmag, but still, it looks like a pretty conventional AR-15. And, I'd kinda like to see the Springfield cross cannons on an AR receiver...

But, as for the marketing hype...

SAINT =

Springfield
AR
Is
Nothing
Tremendous
 
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