The rare occasion's I buy it are only when I can buy it for the same or less as the combined cost of my powder/bullet/primer. (Extremely rare) I can see why some folks do not see enough of a fiscal advantage to reload 9, and/or would simply rather spend their time otherwise. Been noticing some of the price increases on 1,000 rounds. Seems like if you can get it, 115 plinkers are (dang near, + or -) 25 cents per round online. For those who do reload other calibers, but not 9mm, is there a price point that would change your mind?