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Dirty words in firearm marketing

Discussion in 'General Gun Discussions' started by R.W.Dale, Nov 16, 2008.

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  1. R.W.Dale

    R.W.Dale Member

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    Another thread got me to thinking about how in many cases in the world of firearms manufacturers you'll never hear certain things called what they actually are. Some examples are...


    first is what the firearms community calls it and second is what normal folks call it

    Polymer = plastic

    coatings = paint

    non reflective stainless = we were too lazy to go beyond bead blasting

    gun cleaning spray = brake/kleen

    new cartridge = we changed the shoulder location on a 120yr old Mauser chambering

    entry = carbine

    combat = we'll charge 20% more

    anyone else care to take a stab at coming up with more examples. Please bear in mind this thread isn't meant to be taken very seriously
     
  2. General Geoff

    General Geoff Member

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    gun cleaners are not brake cleaner. If they were, they'd strip just about any finish off of the metal, and destroy most wood and plastic furniture.

    You could argue that every cartridge is simply a variation of an existing one. But you could also say the same thing about cars, planes, etc..

    About the only thing I can think of that seems to be taboo in the firearms marketing industry is, never use the word kill.
     
  3. MikePGS

    MikePGS Member

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    Tactical = you probably think it'll make you shoot better
     
  4. PTK

    PTK Member

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    Polymer used in firearms =/= ordinary plastic. :)
     
  5. biggiesmalls

    biggiesmalls Member

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    this could be an interesting game to play. i'll think of some!
     
  6. scythefwd

    scythefwd Member

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    PTK ain't that the truth. I believe that lexan is a polymer, and silicon is a polymer, and believe it or not... silly putty is a polymer. A polymer is a "A polymer is a large molecule (macromolecule) composed of repeating structural units typically connected by covalent chemical bonds. " - wikipedia, so I'd take it with a grain of salt.

    At least they have stopped using the word polycarbonate as a substitution for polymer (usually plastic). If ya want, I work with a lady who has a degree (masters I think, but at least a bachelors) in plastics (what she is doing in an Information Assurance role I will never get), I can ask her for some more info. I think glass may actually fit that definition.
     
  7. Owen

    Owen Moderator Emeritus

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    there are many many coating that are not paint.
     
  8. BornAgainBullseye

    BornAgainBullseye Member

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    I use brake cleaner. It has not stripped off any metal coatings of my guns. Now I will not spray wood or plastic with it. And if you read the gun scrubber label it says not to use it on wood or plastic either. But people are still entitled to their opinions on this stuff.
     
  9. paintballdude902

    paintballdude902 Member

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    improved= we got out the dremel

    mitchells authentic war relic k98 mauser = we took a yugo and sanded the stock to rip you off
     
  10. DAVIDSDIVAD

    DAVIDSDIVAD member

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    Teflon is a polymer, hahah.

    "Polymer" just indicates a chain of molecules.
     
  11. misternothingman

    misternothingman Member

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    You've got a valid point for sure, but myself and the rest of the "precision wording police" are deducting points for the materials violations.

    Materials have the characteristics that they do mostly due to the types of molecular bonds that exist within the material. Plastics bend and deform easily because they have a combination of covalent and Van Der Waals bonds that allow the molecules to literally slip past each other causing deformation of the material as a whole. Most metals have covalent bonds that make them malleable or ductile at elevated temperatures, and many ceramics exhibit Ionic bonding, which as everyone who has ever dropped glass or a plate knows results in easy shattering of said material rather than the dents or bends metals and plastics exhibit after abuse.

    It is my understanding that a polymer does not necessarily have to be a plastic, while a plastic is by definition a polymer. So in other words Plastics are under the Polymer family of materials.

    Times like these make me glad I'm spending the money to get the education I'm getting, while the rest of the time I wonder if its worth it.
     
  12. RKBABob

    RKBABob Member

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    Tactical = Its painted black
    or
    Tactical = The slide is 3 inches longer than normal
    Concealed Carry Package = Gun comes with a Fobus holster
    Commerative Special Edition = $150 extra for 5 minutes on the engraver
     
    Last edited: Nov 17, 2008
  13. Bubba613

    Bubba613 member

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    Tactical: Its black, short, and costs 25% more.

    Operator: See Tactical

    SF: See Operator
     
  14. Dookie

    Dookie Member

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    Polymer is a honeycomb structure, as anyone should know the honeycomb is one of the strongest structures on the planet. Polymer is not plastic, it is plastic based, but that is like saying pot metal is stainless steel.

    Parkerizing is a coating, powder COATING

    Accurized - floated the barrel.
     
  15. PTK

    PTK Member

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    Point of interest... Parkerizing is a phosphate conversion of the surface of the metal. It's not a coating. :)
     
  16. jlh26oo

    jlh26oo Member

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    "tactical" = black, different length, and/or N.S.'s +20%
    "combat" = green +20%
    "target" = has adjustable sights + 20%
    "match grade" = Y.M.M.V. + 20%


    I think my all-time favorite is Springfield's playing off the (M) factor. Some of these are laughable reaches just to be able to start the feature with an M. They actually used maximum, major, and mega (twice) L.O.L.

    (M)aximum reach mag release
    (M)ega capacity magazine
    (M)inimal error dissasembly
    (M)odel contour frame
    (M)ega-lock texture
    (M)ajor grasp slide
    (M)inimal reset trigger
    (M)ould-tru backstraps
    (M)ulti-adjust rail system
    (M)ulti-use carrying case
    (M)elonite (finally one that didn't require mental gymnastics)
    (M)atch Grade Barrel (of course!)


    All-time record for creative (M)arketing strategy. And just to be clear, I'm L.O.L.'ing at HOW they market it only, not the product itself. I am certain that like all X.D.'s it is a solid performer, if a little heavy for a 4.5" polymer pistol (2lbs w/empty mag!). I.E. (M)assive.
     
  17. foghornl

    foghornl Member

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    "New & Improved!"

    It is the same old POS in new packaging....
     
  18. 1911 guy

    1911 guy Member

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    Short Magnum = We put 75 year old performance in a new brass tube. It kicks hard and burns too much powder, but we know you're a sucker for new stuff.
     
  19. CajunBass

    CajunBass Member

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    Weapon---We can't dare call our guns weapons anymore. Much too serious. Someone might be offended.

    Toys--We can't call them toys either. Not serious enough but basically the same reason. Usually the same people.
     
  20. MAKster

    MAKster Member

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    A term that pistol manufacturers try to aviod at all cost is DAO. Instead they make up words like DAK, LEM, Safe Action. Most shooters hate the idea of a heavy revolver-like trigger. DAO is to pistols what station wagon is to cars. Car manufacturers also make up terms like crossover, sport utility vehicle, etc.
     
  21. qajaq59

    qajaq59 Member

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    I feel bad for the marketers. They go to school, study hard, and then work for years to rise to the top. And all we ever do is make fun of them. Life can be so cruel!!!! ::rolleyes:
     
  22. Quoheleth

    Quoheleth Member

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    The all-time dirty word to the public: Assault weapon

    2nd all time dirty word: automatic pistol or rifle

    Magazine vs. clip [:neener: ducks for cover]

    Q
     
  23. Sean Dempsey

    Sean Dempsey Member

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    EXTREME = The exact same as the regular version, but the packaging uses a font called "cracked, stained, messy" or some variant. Also, include a bright colored stroke and a hefty dropshadow.
     
  24. daskro

    daskro Member

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    Surprised no-one has mentioned chrome moly barrels. Chrome moly barrels are not chrome-lined barrels.
     
  25. Hawk

    Hawk Member

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    "Match Grade Chamber" = "Our reamer is worn out".
     
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