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Dumbest SIG magazine ad

Discussion in 'Handguns: General Discussion' started by Zerstoerer, Jul 31, 2009.

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  1. Zerstoerer

    Zerstoerer Member

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    …they show the new SIG P238 with no mention of caliber or anything.

    It is a 6 + 1 .380ACP and it is barely out and there is already a recall going on for it.
     
  2. cchris

    cchris Member

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    link?
     
  3. David E

    David E Member

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    Not as stupid as the HK catalog page/ad that had the ammo inserted into the magazine BACKWARDS
     
  4. gudel

    gudel Member

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    I think the HK ad was photoshop. nobody was stupid enough to put the ammo backwards.
     
  5. David E

    David E Member

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    Odd they should photo-shop their CATALOG picture and distribute 1000's of them, eh ?

    (I'd bet the photographer was stupid enough to put the ammo in backwards, and apparently no one who ok'd the pics for print didn't know enough to catch it)
     
  6. seanie!

    seanie! Member

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    Are you talking about the ad for the gun that weighs under a pound, where it's on the scale?
     
  7. jad0110

    jad0110 Member

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  8. Girodin

    Girodin Member

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    What is the recall on the sig p238 about? I haven't heard of it previously.

    *Never mind I saw the sticky
     
    Last edited: Aug 1, 2009
  9. rainbowbob

    rainbowbob Member

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    I didn't think that was even possible until I saw the evidence provided by jad0110. It's hard to imagine that photo wasn't reviewed by a pair of eyes that had actually loaded a mag before putting it into print.
     
  10. Vern Humphrey

    Vern Humphrey Member

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    The RAH 66 Commanche team distributed a poster showning the RAH 66 engaging an enemy armored column. The helicopter was launching an anti-tank missile at a Russian tank. In the column, right behind that tank was a ZPU-4 anti-aircraft system!!:what:

    Very poor target selection skills!!;)
     
  11. Acera

    Acera Member

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    gudel wrote:
    1st is was not photo-shopped.

    2nd you underestimate how stupid some people can be.
     
  12. cchris

    cchris Member

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  13. atomd

    atomd Member

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    Every time I see that HK ad it makes me smile. Gotta love it. I can't believe that got to the point where it went into print. Hilarious.
     
  14. cratti

    cratti Member

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    If that HK ad is a photoshop I'd love to meet the person talented enough to make that...
     
  15. SharpsDressedMan

    SharpsDressedMan member

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    Easy public relations to claim it is a "joke" after the fact, to avoid admitting it was a goof.........
     
  16. Acera

    Acera Member

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    SharpsDressedMan. I don't think the original HK ad has ever been called a joke by the company or it's representatives. They actually f'd up that ad, and did not catch it until it was too late.

    A lot of people have copied their mistake as a joke. That is what is in cchris's link.

    SharpsDressedMan did you follow that link to the bottom of the page? Or did you just post based on the following comment from someone who had followed the link, and had the knowledge of what was being discussed?
     
  17. Double Naught Spy

    Double Naught Spy Sus Venator

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    What makes it a dumb ad? The ad sounds fine.
     
  18. gofast

    gofast Member

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    I thought it was a poor ad because my first question was "what caliber?" I searched the entire page and found no mention of any specifics.
     
  19. bonedust

    bonedust Member

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    the 'joke' is post-add running is magazines worldwide. HK owners post pics of their guns with the ammo backwards to try and cover HK major blunder.
     
  20. Baneblade

    Baneblade Member

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    Wow, that was awesome. Jad0110, thanks. That made my day. I almost think that is too obvious to be a mistake. There must be a couple of disgruntled employees in the works for that to be pulled off.

    That or someone got a few high fives and free beer for pulling off an awesome prank... right before quiting.

    Perhaps the Sig ad isn't so dumb. I imagine that most of us who saw the ad recognized what we were looking at, and then asked ourselves if we needed it.
    Do I need it. No.
    Do I want it. Yes.
    Am I willing to buy it right now. No. I'll wait until next year.
     
  21. chris in va

    chris in va Member

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    Not dumb, but clever marketing. It makes you want to learn more about this mystery gun.
     
  22. DoubleTapDrew

    DoubleTapDrew Member

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    Looks like that stupid HK ad doesn't mention caliber either :D
     
  23. Eightball

    Eightball Member

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    The new, HK-only caliber: Backwards. It's a bad guy's worst nightmare--it'll flip your life around, and turn a BG into an alter boy if he's hit.
     
  24. Vonderek

    Vonderek Member

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    Most art directors and media people (artists, photographers, etc.) are both gun-ignorant and a bit too egotistical to seek outside advice. I'll bet a gun and some ammo was dropped off at the studio and the team "went to work" as it were. The "boolits" seemed to slip into the "clip" easier that way...after all, they were slanted on that end so they must go in that way, right? The photographer erred, the ad agency (also gun-ignorant) submitted it to the client, and the H&K rep in the advertising dept. was in a hurry to leave early that Friday afternoon. The deadline was probably 5PM and the agency, true to form, sent the proof over at 5:15PM (can't ever deliver anything ahead of schedule don't ya know.) The H&K employee signed off after a quick once-over and hauled a** so he could make his Pilates class before happy hour.

    In any event, the new ad agency probably has a different studio and the ex-H&K employee is now checking his Monster.com account daily and wondering why his email inbox is empty.

    Advertising is a wonderful business.
     
  25. Double Naught Spy

    Double Naught Spy Sus Venator

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    Right. I can't tell you how many car and truck ads that I have seen that don't state engine displacement, horsepower, cargo capacity, or external dimensions of the vehicles. I have seen ads for makes and models of shotgun ammo without stating the caliber.

    Sometimes the soft sell is the best sell.
     
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