Every day for this entire year I will post old school printed gun ads each day.

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What a great thread! Only contribution I could make at this time is a magazine ad for the Harrington & Richardson model 676 revolvers produced from 1975 to 1980. Picked one up in 2014 and got the ad from an online vendor about a year later. The ad shows the exact model I own; a 676 Convertible, with 4.5" barrel. The ad's now framed and the picture would be a bit better if I hadn't got that reflection from the glass. Got a few other older firearms ads around and I should get busy & photograph those also... IMG_1067.JPG
 
Here is a set of ads from Charles Daly...

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Now I owned a “Charles Daly” 1911 .45, but I just thought the CD name was just used as a brand to market lots of other-makers stuff like a famous person like Sears used “Ted Willians.”

It looks like Charles Daly was a bit of a shotgunner, can anyone shed some light on Mr. Daly and his exploits?

Stay safe..
 
It looks like Charles Daly was a bit of a shotgunner, can anyone shed some light on Mr. Daly and his exploits?
......... I'd love to see some light shed on that topic. I thought he may have been another fictional persona from some advertising agency brainstorming session, but have no idea what the real story may be. Speaking of old gun advertising; Back when Sears & Roebuck was using the "J. C. Higgins" name I've heard that J.C. Higgins was a real person who was actually a corporate executive at Sears but have no idea if that's true. Could that be another form of an Urban Legend?
 
Charles Daly was born in New York City on October 12, 1839. In the late nineteenth century, around 1875, in New York City, Charles Daly and August Shoverling began a business importing firearms into the United States, primarily from the city of Suhl in what was then Prussia.[1] Manufacturers for Daly at that time included Heym, Shiller, H. A. Lindner, Sauer, J&W Tolley of England, Newman (of Belgium) and Lefever Arms.[2]

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Charles Daly combination gun advertisement (1887)
In 1887 Shoverling and Daly were joined by a third partner named Joseph Gales, and the company began doing business as Shoverling, Daly and Gales, before settling simply on the name Charles Daly.[3] The original Charles Daly died suddenly in 1899, but the business continued with his son, Charles Howard Daly, taking his place until 1919, when the partnership was sold to Henry Modell.

The new owners continued the tradition of importing firearms and marketing them with the Charles Daly name until the late 1920s, when the company was sold to the Walzer family, which owned Sloan's Sporting Goods in Ridgefield, Connecticut. The Walzers established a branch of Sloan's in New York City known as Charles Daly & Company. Manufacturers from all over the world produced Daly guns for the Walzers, including Beretta, Bernadelli and Miroku.
Read more here:
https://en.wikipedia.org/wiki/Charles_Daly_firearms

The brand name, J. C. Higgins, was based on a real person, John Higgins who was a Sears employee. He moved from his birth country of Ireland to the United States in his late teens and began working for Sears in 1898. He spent his entire working career with Sears and was Vice President for the company for a period of time. He was actually born with no middle name but the Sears Co. presented the idea of labeling their sporting good line with his name and saw it more presentable labeling the brand as J.C. Higgins. He worked with the company until his retirement as head bookkeeper in 1930. Higgins died in 1950. His expertise in sporting goods or sports is unknown.
Read more here:
https://en.wikipedia.org/wiki/J._C._Higgins

Regards,
hps
 
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hps1 ; That's fascinating..... So there really was a Charles Daly and it seems he led an interesting, productive life, and those J.C. Higgins stories I heard back in the 1960's were pretty factual. Thanks for posting all that information. I enjoy this topic and am really loving this thread.
 
One of my favorite ads for all the wrong reasons is the one depicting a magazine from an H&K pistol with the cartridges loaded backwards in it. I can't imagine a more embarrassing advertisement for a gun company.
 
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