I think the round shows some interesting promise, but I doubt the claimed results. It is a shame that they introduced the notion of sawtooth action (buzzsawing) with the round as that definitely makes it sound hokey. Assuming the gel tests are valid, it certainly meets SD penetration standards, but only with the core of the bullet, the petals obviously not penetrating that deeply.
Buy some, run it thru the FBI protocol, and get back with us on that, vendor. If someone is going to establish credibility as being effective, then it should demonstrate superior performance in measurable categories that result in numbers that can and will be compared - and easily duplicated.
Anything less is hype.
In the world of macho marketing, this is known as "Dork OPs." Make it extremely visual with all sorts of useless tie-ins, claims that are actually abusive to those with intellect, and dress it up with every aspect of being a sumo wrestler product. Overbearingly masculine.
I have to laugh at the repulsion of new goodies in an often old school, unwilling to entertain new ideas, stick in the mud, GOB networks, Henry Ford mentality. Heaven forbid something be new, innovative, or different. Back in the day, you would have thought pink grips were the downfall of the firearms industry, that companies would stoop so low to defile firearms in such a manner was perceived as blasphemy. This was just a product introduced at the Shot Show. There were LOTS of new products introduced at the Shot Show and as such don't have a track record of any sort either, but lots of claims.
I see lots of new ammo introduced by reputable companies that don't come with all the demands you have made. While I agree that it would be nice to see the round put through the paces by independent testers, the basic information put forth so far indicates that it would likely get through many of the FBI protocols. They are off to a good start with what is documented in their videos.
If you like this product, you are being hyped. It's ok, just money, buy some and learn. After 40 years of this manipulation you see it coming and just laugh. It's all part of the fleecing of men 18-29 with raging testosterone.
Whether or not you like this product, if you have see the ad, the you have been subjected to the pitch, just like with any other ads. Advertising is often a form of hype, regardless of the quality of the product. All of the big name companies do it to a certain extent, whether it be with what you liken to 18-29 year old raging testosterone men or anyone who wants to be like an of the big name gun gurus hocking wares for various companies or any of the companies that use guys dress in SWAT gear, famous, or pretty girls. This is all rampant in the gun industry and is a standardized form of advertising. The bottom line here is that the pitch for the product is not what does or does not make the product performance viable.
If it preforms like the 9mm in the Video does that would be a gruesome site.
