Gun Magazines You'd Read

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What kind of un-sameness would you like to see?

Let's see...

Coverage of the Olympic shooting events. Including some tests of the guns used. A shoulder-to-shoulder shootoff of the Olympic Rapid Fire pistols would be nice...or of the Free Pistols. The last article on an Olympic-grade firearm I can recollect reading was published ten years ago.

Coverage of the World Muzzle-Loading Championships. You get ~400 competitors from 30 nations at one of those - shooting everything from Japanese matchlocks (an article in itself), through Civil War revolvers, to percussion target rifles. (I've written articles in the past, but a wider audience would be most welcome) Throw in some tests of some of the guns used - preferably written by someone reasonably knowledgable.

An article on Pocket Pistols - Then and Now. Compare the old Colts, Walthers, and Remingtons with the new Seecamps and Rohrbaughs. Are the old guns better? Worse? Was Grand-dad really as underarmed with his .32 as we think...or was he cunning like a fox, carrying a gun that he could shoot straight and fast?

An article on duelling pistols. Actually, just an opening - I'll be happy to write that one.

We're in the middle of the Civil War sesquicentennial - that's a whole series of articles.

Start with a feature article on the North-South Skirmish Association. Photos of their massive 500-position range, filled with shooters. Artillery competition. Color photos.

Then follow up with a piece on the smoothbore musket, which may not have been as obsolete as people made out. Try buck-and-ball loads against cardboard cutouts representing a body of enemy soldiers, and you might find that those old gaspipes weren't as useless as people think.

That should be a good start... :)
 
I like investigations with a good story, test plan, pictures, and most of all, some data. It takes effort and expense. Examples of ideas: Accuracy comparison between WFN, LFN, and Keith. Similar bullet weights, three different guns, 10 shot groups, finding the best load, and at ranges from 50 to 200Y. Accuracy of match ammo made with Lee collet neck size dies. Performance of VLD bullets on ballistic gel, maybe some plywood in there, different calibers, twists, impact velocities. It can be the same stuff someone else has done, just as long as its original material. Too much "conventional wisdom" out there, opinion, and theory passed as fact. Does a product perform as claimed, in a well designed test? Which progressive loading machine jams least out of the box? how to get accurate ammo from a progressive? Some clever reloading tricks tested...that kind of stuff interests me. Best long range 1st shot hit shooters - how far is too far to hunt?
 
I think what I have learned from this thread, thanks to the insider knowledge that Denis has passed along is that mainstream gun magazines are trying to sell mostly the sizzle and not so much the steak; and this to the greatest number of people. Show the gun, write a brief descriptive article about it, along with a test-fire/range report, and then move on to the next article for next months magazine. Nothing personal; strictly business. No negative tell-all reporting, just the facts because that's what the editors and the publishers want. Sort of like when we did Show-and-Tell when we kids in school, only now it's done for us as adults. Nothing wrong with that because once you realize the format, then it's up to you as comsumers to either buy the magazine or put it back in the rack.

This approach in turn means publishers have to appeal to the lowest common denominator possible; people out there with a general interest in guns. Not necessarily to the nostalgia buff, the historical reenactor, the dedicated specialist, or to the technology driven statistician. Simple informative articles with lots of nice well staged color photos of the latest and greatest firearm or related product, designed to serve the general interests of the general public.

I started out many years ago reading Guns and Ammo, Shooting Times, Guns, Gun World, Combat Handguns, SWAT, American Rifleman, and American Handgunner; just about anything out there that had something to do with guns. But as I grew older, and maybe a little wiser, I found that the repetitive nature of those magazines covering the same guns at the same time became rather boring and unsatisfying; the mainstream articles no longer appealed to me. So I stopped reading them. Nowadays I occasionally pick up Shotgun News, more for the ads than anything else; and Small Arms Review, a very informative and well written magazine which deals primarily with full-auto firearms, both in todays world and from an historical perspective. For just about everything else related to guns I come here to THR.
 
Sugar,
Much too ambitious & specialized for a general-interest gun mag.

Look at the time & expense involved in those.
An on-staff writer (salaried employee, in other words) makes the same salary all year long whether he writes 12 articles or 20. His expenses in doing a given project/article are paid by the publisher. He has sufficient time, within that salaried context, to take enough of it to do what the editor & publisher are willing to let him do (as in pay for). The expenses are typically agreed on up front.

The editor & the writer know what the approximate cost will be in terms of time & expenses, and if the editor thinks the end result, the article, will fit the overall magazine "theme" & be of sufficient interest to a segment of its readership to be worth the cost, the article's green-lighted.
AND- such expenses have to fall within the budget for the issue that article will appear in. Editors do not have unlimited funds to spend on content for any given issue.

If it takes a week, two weeks, or three weeks, the writer's drawing a paycheck all along, and his expenses are covered, so he can do that.

Contrast that with the freelancer (which the majority of us are).
As mentioned before, I get the same set fee for a one week, two week, or three week article. I can usually do a standard piece in a week. If I do a three week article, I lose out on the revenue from two other articles I could have been producing in that same time-frame.

If I do a long & involved piece, when the eventual check for it that may take anywhere from one month to six months to arrive is divided by the hours put into it, I can average out to four or five dollars an hour for my efforts, and that just doesn't pay the bills at my house. And, that'd be on top of the revenue loss caused by tying up all that time on one article when I could be doing three instead.

My expenses are typically not paid by the editor who buys the piece, and have to come out of the set fee check.
On occasion, I can get reimbursed for minor expenses, with emphasis on the "minor".
Only once in 22 years has a publisher covered travel expenses for an out-of-state event for me. It does happen for freelancers, but rarely.
The prevaling attitude is that we're on our own for such things.

Between those two factors, the set fees & the non-covered expenses, most freelancers simply can't afford to travel to faraway events. Travel, hotel, and eating expenses add up quick, and eat up any projected return revenue even quicker. Some events require their own costs to attend, further killing off any profit.

In many cases, if not most, where you see a freelancer covering a specialized event, or doing a long & involved article, it's only because he has a deep personal interest in the event or subject, and he's willing to take the loss on the subsequent article.
I used to cover one particular out of state CAS regional event for one specialized interest magazine. I enjoyed it, I felt the readers did too, and the overall expenses involved were at least double what I got paid for covering it.
A freelancer doing the magazines as a job & not as a hobby can't do too many of those.

Even for a staffer, money is not endless & an editor has to believe that sending him out to cover something that involves quite a bit of expense is worth it, within context, space, and budgetary juggling.

Olympic guns, long & involved reloading projects, multiple gun comparisons, in-depth equipment comparisons, and extended coverage of ANY event are both limited interest propositions and money drains that are not recoupable for the average freelancer.
I've done extensive handloading development articles, mostly for a single gun, and lost my shirt on 'em. I did one extensive project involving working up a load that worked well in a revolver & a levergun. Lost TWO shirts on that one in time spent & other-article revenue lost alone, not to mention the cost of materials used, but I thought readers might be interested.
I don't do many of those anymore, not cost effective, as you can imagine.

The things you're asking for fall more within the province of the special interest titles, and you should be able to find a good part of it among them.
There are very competent & knowledgeable guys who are willing to do such articles simply because they enjoy the processes & do so as either a hobby or figuring "might as well get paid a little for something I'm gonna do anyway".

In my case, crass & mercenary as it may sound to you, it's a job, and even there, in an average 30-submission year, it only makes up about half my income. If I didn't have other income sources, I couldn't afford to do it just for fun.
Freelancers do not get rich writing for the gunmags.

I've said repeatedly that the mainstream gun magazines are a total balancing act, and that's in several different areas.
They don't have unlimited funds to spend on what they perceive as fringe interests (although you may see an occasional fringe piece), they don't have unlimited funds to spend on any one single magazine issue, and writers who aren't just in it for the free beer & groupies are very much subject to space and money restrictions in producing a given article.

I see the occasional gun forum post asking "Why can't you take Brand X AR-15 and Brand Y AR-15 to a two-week carbine class six states over & compare how they do?" Well....That can be quite expensive. Even if the guns are loaners (that evil "free gun" thing again :) ) and the ammo's provided by the makers (yep- free), and the class is comped for the article (free again), there's still the travel expenses in getting there, plus lodging & eating expenses. And, those two weeks are tied up solely in on-site activities, not counting the write-up time once back home.
(This is, by the way, a clear example of the necessity of "free" stuff. Buying the two ARs, buying the ammo, and paying for the class would be so upside down in the time/expense/paycheck equation it'd be scary.)

Same basic idea applies to any Alaskan or African hunting article, although some lodging is comped and sometimes travel expenses may be covered by a particular gun company.
(We also know how that offends some people, we see enough of the "biased" & "canned hunt" comments. :) )

You DO see this type of article here & there. But, again- an editor has to decide if it's worth it for a staffer or not, and a freelancer generally can't expect to make any money on it, so it becomes a matter of the freelancer doing it for the experience or the enjoyment, and as a not-for-profit endeavor.
And, as stated above, if it's a job, just can't do too many of those.

As far as any coverage of Olympic events goes, much expense for a very limited interest result. :)
Denis
 
I'd read any and all of them if they were in front of me. Not really worth buying any of them, but I do take advantage of $10/yr subscriptions from time to time.
 
Well, I suppose we'll never reach a consensus on what it'll take to fix modern gun magazines (if indeed they need fixing). Many people here criticize them, but few have offered suggestions on what they'd like to see. Since my main interest is handguns, gun magazines featuring high capacity combat rifles don't do a lot for me. So I gravitate towards magazines like COMBAT HANDGUNS. I'm also not overly enamored by semi-auto pistols, but I know there's never going to be a magazine on revolvers. I would, however, like to see more articles about the dinosaurs (like the S&W 60s, 19/66s, Ruger "Six" series and the venerable Colt Pythons).

One article I'd like to see is whether the GP-100s are really superior to the Security-, Service-, and Speed-Sixes. Instead, the magazines did articles about how much better the GP-100s were than the predecessors. Well, I know a lot of people who don't agree that packing more steel onto the medium frame .357s and still calling them "medium" was the right way to go. I wonder what Bill Jordan would have thought about replacing the guns. After all, Ruger's Security-Six wasn't exactly anemic! Just because the 19/66 didn't hold up to sustained hot magnum loads didn't mean the Rugers wouldn't either.

There's an enormous second hand gun market in this country and it's likely to increase as the prices of guns go up. People like me would like to see their oldies but goodies featured occasionally but prominently. And though I'm afraid Denis is right in saying that black & white photos are a thing of the past, I think readers would favorably respond to reduced photo sizes and more room dedicated to articles.

But what would YOU like to see more or, less of or instead of? And what could increase a magazine's credibility?

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I have to agree. The magazines are marketed towards that all important 18-25 year old market. They want bling, color and plastic. Magazines are now infomercials and this new generation accepts that as news. Old dinosaurs like us are not important any more. They already got the majority of our money and no longer have a use for us.... kind of like an ex-wife.
 
Maybe the answer (which Con. and DPris I think have both hinted at) is increasing specialization. Stop caring what the "mainstream" gun magazines do or say in much the same way as a connoisseur of good beer doesn't buy Bud or Coors.

Look to a rise in specialist journals (perhaps modeled on Shotgun Journal, Double Gun Journal, Gray's Sporting Journal and the like?) that are relatively very expensive, and have a very modest subscriber base of folks who want much more depth, perhaps only quarterly issues, maybe even black and white. Don't know if that's a model that could possibly work (there are many things in life which "should" be done but for which the economics and business plan simply don't add up) but it could be a way to try and answer the need.

The large-distribution gun mags just aren't going to do the things a serious enthusiast wants.
 
I think Sam has it about specialization. I love Double Gun Journal & Gray's & would happily buy similarly focused and well written quarterly/bi-monthly magazines on gun topics.

I will say that as far as I am concerned the new "Recoil" magazine is not the way to do it. Enough fluff and advertisements masquerading as articles to make Guns and Ammo look like hard hitting investigative journalism. Trying for that old "Men's Magazine" thing for gunnies. Hideous layout (like early Wired but worse) though at least the main font is normal. Everything is Ultimate or Best or Other Superlative! 100% advertising copy for overpriced and over hyped crud. The two articles I hoped would have decent info (on the FN SCAR17S & on .300AAC) were very nearly perfectly content free fluff.

In the end, I'll enjoy shredding the "FREE FULLSIZE CUSTOM TARGET" with my C96 but I will not waste money on the magazine again
 
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...fluff and advertisements masquerading as articles...
Well said. In general, the intellectual worth of a publication can be measured by its lack of exclamation points; the more there are, the less it contains.
 
larryh1108

I have to agree. The magazines are marketed towards that all important 18-25 year old market. They want bling, color and plastic. Magazines are now infomercials and this new generation accepts that as news. Old dinosaurs like us are not important any more. They already got the majority of our money and no longer have a use for us.... kind of like an ex-wife.

Well I'm still married, but now in my forties and I guess I've become one of those dinosaurs. Several months ago my wife went to an estate auction and returned home with several boxes. One of the boxes was packed with four years of Guns & Ammo from 1967-1971, American Rifleman from 1958-1959, and many issues of Guns from 1962 and 1963. There were also copies of Gun Digest from 1965, 1966, 1971, 1972, and 1973.

There are several things that stands out from these older issues. First of all American Rifleman is a better magazine now. The magazine in the late fifties was boring. Every month there are numerous articles about some shooting competitions at places like Camp Perry - yawn. There are also numerous article about how one can fire form a part using a camp stove and a solder iron but very little about ammo or how to improve one's shooting technique or articles about firearms - either use or history. However if you want to know how to make your own rifle stock or to re-finish the stock then the 1950's era American Rifleman is the magazine for you.

Now the back issues of Guns & Ammo and Guns are interesting. In addition to articles about the newest firearms there are articles about recoil control, African Safaris, converting Winchester 1892 rifles to .357 magnum, many articles by Jeff Cooper and Elmer Keith in G&A about many things having to do with handguns, rifles and ammo. Heck in one of the 1969 G&A magazines there is an article about Teddy Roosevelt. The article is basically a short biography, but it covers the many different firearms that he owned and took with him on his famous 1909-1910 African Safari and his expedition into the Amazon in 1913-1914. A historical article in a gun magazine! There are also numerous articles about older handguns, leather gear, gun repair, how to bed a rifle barrel and articles on how to improve one's shooting, training tips etc.

Yes there are advertisements and yes there are articles about new products, but they don't dominate like they do now. The older issues were more general and therefore more interesting. They weren't all about the bling.

Some of the writing is also a real kick to read. Politically incorrect for certain, but not malicious or mean.

I was surprised by how dry the American Rifleman magazine was back then. So at least in one case there has been real improvement.
 
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