With Ruger's announcement of their AR-223 it has me wondering, how far are we from quality $349.99 or even $299.99 ARs? I'm sure a Ruger American bolt-action rifle in .223 costs nearly the same to build and market as an AR-556. Bud's currently has Ruger Americans for $342.00. I think that means we're headed for $349.99 or even $299.99 AR-556s. The introduction of the Ruger AR-223 is going to accelerate some already growing price competition. I think the only thing that going to keep a $349-299.99 AR from becoming a reality is some sort of outside pressure -- another mass killing of truly horrific dimensions or some other sort of political matter, which I would suggest is less and less likely. My guess would be a $349.99 AR-556 by Q2 of 2015.