Magazine circulation and publication costs
Unfortunately if Intermedia Partners is planning on shuttering Guns & Ammo, it probably has more to do with with profit margin than anything else. Leo Hindery Jr is a business owner and business owners, regardless of their political affiliation, are in business to make money. If a business makes money they reap the profits, if it loses money they shutter it.
Magazine circulation in general has been losing ground ever since the internet became popular. Even newspapers have seen losses in readership. Production, material costs, and shipping costs have gone up while advertiser revenues have dwindled.
I am also an avid R/C Aircraft enthusiast and have seen several long time magazines go the wayside due to costs and the lack of readership and advertising revenue. The ones that still remain have become only a shell of what they once were.
Years ago Guns&Ammo used to be almost 200 pages and cost a couple bucks, now it is lucky to be 100 pages and the news stand price is $4.99. The same is true for Handguns Magazine.
The absolute worst thing that any enthusiast can do is put out the message that a business owner is interested in shuttering a business. It is a guaranteed way for that to actually happen.
Articles like the one that was posted could cause any magazine publishing company so see its revenues fall to the point that it is no longer profitable. Unfortunately far too many authors fail to consider the consequences of their actions prior to writing an article.
If you want Guns & Ammo, Handguns, or any other firearms related magazine to survive then subscribe, get your friends to subscribe, and tell your fellow firearms enthusiasts to subscribe.
No business owner will ever shutter a profitable venture but they won't hesitate to shutter it if it is losing money. Posting negative messages is the quickest for that to happen.
Al