Took a friend shooting the other day and he fell in love with my 39A but I wouldn't sell it to him. Did some on-line searching and all the 39A's I could find were out of his price range and mine. I got curious and went to Marlin's web site and the only 39A they offer is from the custom shop for a starting price of $3,195.00 MSRP. They list a whole lot of things like high end wood, high polish blued metal and custom work to the action but for that price who is going to buy one? Granted it is a classic style but wow, almost 32 hundred for a .22. I paid $500 for mine a couple years ago and felt like I paid a premium price for it. After looking at the custom rifle I feel like I got a bargain.