If you look at what is reported to be going on with Marlin and Remington (maybe Kimber?), that may be so. Or, at least, they are hoping for their "political capital" built up by a century of solid reputation to help carry them through a rough patch as they try to adapt to the modern marketplace. Others (S&W comes to mind) seem to have weathered similar rough patches when quality was low and come into a modern era of brilliance where their products are actually more consistently good than in some times past.
Well, we do have to be careful with the rose-colored glasses a bit. There are still some manufacturers putting out firearms that are technologically superior, and aesthetically the equal, of just about anything built in the past. And some who have sadly had trouble making the jump to modern methods and materials. But don't forget that there was
always junk on the market, for folks who only cared about (or could afford) lowest price. We remember fondly the GREAT old guns, but memory blurs or erases the record of the cheap European revolvers and no-name shotguns that grandpa tossed in the creek when they broke, or which still sit at the very back of some of our gun cases.
And the good stuff costs money. It sure did way back when, and it does today, too -- though I believe that the actual real (relative?) cost of quality firearms today is much lower than in any previous era.
And this somewhat comes down to what "quality" means to the buyer. There are
millions of beautiful old deer rifles on the used racks of tens of thousands of dealers across the country. Nice fit and finish, solid wood & steel. That's quality, right? And you can buy a brand new bargain Savage/Stevens rifle today for about two days' pay that will out shoot any 50 of those used rifles (guaranteed by the factory to shoot nice groups) -- plastic parts and all! That's quality, too...right? Which do you value more?
Same could be said of a terrific old (whichever you prefer) pistol. Do you really want to put grandpa's army surplus 1911 up against a Glock in a shoot-'till-malfunction test? But that old 1911 has more
quality, right?
We live in new times. Not necessarily worse, just different.