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Nikon to stop selling scopes?

Discussion in 'Long Gun Accessories and Optics' started by ohihunter2014, Nov 15, 2019.

  1. ohihunter2014

    ohihunter2014 Member

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    I saw on Rimfire Central where Nikon announced they will not be selling scopes starting in 2020. I cant see this being a good business decision because how much money can they make just on cameras alone? I tried finding it on the web but dont see anything about it. Anyone else hear this?
     
  2. jmorris

    jmorris Member

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    They have a lot better name in cameras than they do in rifle scopes, price they command per piece of glass in the two different markets reflects that.
     
  3. ohihunter2014

    ohihunter2014 Member

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    Well this sucks cause I was going to purchase a Nikon EFR 3-9 for my squirrel rifle. :(
     
  4. <*(((><
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    <*(((>< Luke

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    I’ve never been that impressed by Nikon scopes so it doesn’t really surprise me.
     
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  5. LoonWulf
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    LoonWulf Contributing Member

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    Nikon offered fairly decent scopes in their price range, still do actually, but with all the competition for the middle price point, they have fallen behind. My FFL buddy was informed about this by a distributor yesterday.

    Ill probably see if there are any good sales in the near future and snag up a few of the higher end ones if there are.
     
  6. AlexanderA
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    AlexanderA Member

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    Exactly. From a marketing standpoint, Nikon needs to focus its brand name on cameras.

    This doesn't mean that Nikon will stop making rifle scopes. It means that Nikon will stop marketing them under its own name.
     
  7. beeenbag
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    beeenbag Contributing Member

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    All of my rifles besides rim fires and red dots sport either nikons or Leupolds. Looks like I’m strictly a Leupold guy now.
     
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  8. jmorris

    jmorris Member

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    I agree, didn’t intend to sound like I was bashing them, I actually have one of their pistol scopes and like it.
     
  9. tbs

    tbs Member

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    I remember the days when you had 4 major scope companies to choose from not including the German imports. Leupold, Weaver, Burris, Bausch and Lomb / Bushnell. Definitely simpler times!!
     
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  10. WestKentucky

    WestKentucky Member

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    Maybe a close out deal?
     
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  11. LoonWulf
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    LoonWulf Contributing Member

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    that's what I'm planning on doing...putting some cash aside just in case....
     
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  12. greyling22

    greyling22 Member

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    sounds like an opportunity to pick up a monarch at natchez in a year or so.
     
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  13. beeenbag
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    beeenbag Contributing Member

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    Just think, a decade or two down the line when one of our grandkids inherit our guns, they may come on this site and say they found a scope with Nikon written on it and wonder if it’s the same company that makes 3D cameras.
     
  14. JonF.

    JonF. Member

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    I'm a Weaver guy myself, have one of their newer models and the sight picture is so clear.
     
  15. Fine Figure of a Man

    Fine Figure of a Man Member

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    I have very good Nikon scopes and some that are just average. If they quit making them I don't care, there are many other choices.
     
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  16. doubleh

    doubleh Member

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    Their decision doesn't bother me. I never climbed on their band wagon. I own one and am not really thrilled with it and wish I had purchased a Leupold instead.
     
  17. Sav .250

    Sav .250 Member

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    To your question. The Perfect Union had a post by a member about the subject. it was dated April 25 2010.
    He started by saying, some one told him/he heard...………………….. Strange to say the least.
     
  18. Varminterror

    Varminterror Member

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    When you look into Nikon’s political leanings and contributions, it’s not surprising. They do make far more in their camera business than they don”sporting optics,” and have worked to keep these separated over the years to appease their left-leaning customer base which favors viewing nature only, rather than conserving nature.

    I had hoped their launch of the Black series and the rebuild of the Prostaff line in the last few years were a sign of a tide shift to FINALLY support shooting sports, but apparently not.

    This is an interesting twist after they effectively gutted their DSLR line this summer. I’ve converted to Canon for my last two bodies, but I’m interested to see what happens for their business in coming years. They appear to be cutting losses and laying long bets, so we’ll see if it pays off for them in the long run.

    It’s no secret, I harbor disdain for their riflescopes, largely due to their poor internal adjustment ranges, lacking features, poor color truth, and terrible lensing at high magnification. Their political leanings have always also left a bad taste in my mouth. So for me, I’ll spend no sorrow for this business unit closure.
     
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  19. Speedo66

    Speedo66 Member

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    Wonder how this is going to affect their "lifetime" guarantee?
     
  20. cdb1

    cdb1 Member

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    I’m not a Nikon fan but wish they’d stay in the business, competition is good for the consumer.
     
    Last edited: Nov 16, 2019
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  21. ohihunter2014

    ohihunter2014 Member

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    So I’m looking at the Nikon EFR for a squirrel rifle but concerned something happens to it and I can’t get it fixed if the go under.

    What would you guys do?
     
  22. cdb1

    cdb1 Member

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    While I’m not a fan of Nikon scopes as stated, the 3-9x40 EFR is the one current Nikon scope I like. The only thing about it I don’t care for is the objective size. I’d prefer it to be 32MM but that wouldn’t be a deal breaker for me. I’d get one if I were in your shoes because:
    A) If you buy one new soon and it’s defective Nikon should be able to still remedy the situation.
    B) If you buy one the odds of it becoming defective down the road are pretty small since it will be subject to minimal recoil.
     
    Last edited: Nov 16, 2019
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  23. LoonWulf
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    LoonWulf Contributing Member

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    buy the thing, It won't die anytime soon, if it isn't DOA (like cdb said) If and when it dies, toss it and buy another one. I guarantee you'll have gotten your money out of it at that point.
     
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  24. MistWolf

    MistWolf Member

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    Colt stops selling ARs to the civilian market.
    Smith & Wesson is being spun off from its parent corporation.
    Nikon to stop making rifle scopes.
    Supreme Court clears way allowing a suit to be brought against Remington for Sandy Hook shootings.
    All within days of each other.
     
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  25. Ks5shooter

    Ks5shooter Member

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    Nikon meh! Had 2 both were terrible would not hold zero,sent both back several time to no avail. Into the dumpster they went.
     
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