Quantcast

NRA's magazine Woman's Outlook, kaput.

Discussion in 'General Gun Discussions' started by pax, Nov 20, 2006.

Thread Status:
Not open for further replies.
  1. pax

    pax Member

    Joined:
    Dec 24, 2002
    Messages:
    9,761
    Location:
    Washington state
    Well, I'm bummed. Latest NRA Women's Outlook announces the end of the magazine, as of next issue. :(

    We were talking it over at the range on Saturday, and of the 20 women there, fully half commented that there now was no magazine they'd want from the NRA. "My husband gets the one, and we're not hunters, so now what??" was the general take on it.

    Other than suggesting people go to SAF's Women and Guns magazine, I dunno. It's just a shame.

    My sneaking suspicion is that the decision was driven more by (lack of) ad revenues than by circulation woes. Despite all the tremendous gains we've made in the past few years, there still aren't a lot of companies within the firearms industry really courting the female market.

    pax
     
  2. heypete

    heypete Member

    Joined:
    Sep 12, 2004
    Messages:
    967
    Location:
    Tucson, AZ
    Harumph!

    Even though I'm most decidedly male, that's a terrible shame. I've never read the Woman's Outlook magazine, but as a major women-and-guns magazine, that's not a good thing.

    I've found "American Rifleman" to be pretty gender-neutral, as well as topic-neutral (covering all sorts of guns, both hunting and non-hunting related).

    Of course, most magazines are just channels to sell ad revenue, so I'd believe it if there wasn't enough ad revenue to sustain it. Harumph indeed.

    Now that the shooting sports are getting more common and more women are getting involved in what's traditionally been a man's sport (which it most certainly shouldn't be -- it's one of the physical activities where size, strength, and other bodily factors have no influence), I've seen more women-specific goods being made, and not just the S&W Ladysmith.
     
  3. loki.fish

    loki.fish Member

    Joined:
    Mar 14, 2006
    Messages:
    536
    Location:
    Evansville, Indiana area
    That sucks for the women in the firearm community. Pity there isn't much out there for female shooters.

    Pax, have you ever thought about starting your own?
     
  4. 1911 guy

    1911 guy Member

    Joined:
    May 5, 2005
    Messages:
    6,754
    Location:
    Garrettsville, Oh.
    I read it.

    Or I used to, apparently. My wife gets it. Correction, got it. Sorry, I'm slow to change these days. Anyhow, it was a good magazine. Covered hunting stuff, firearm fit, an article on optics a while back if I remember right. A few months ago fully half the issue was devoted to mindset and layered defense. Good stuff. Sorry to see it go. My wife isn't really a "gunny", she sees it more of a thing to carry when I'm not around. Don't want to push too hard and turn her off. She's got her own guns, it's just not a passion for her.
     
  5. distra

    distra Member

    Joined:
    Dec 3, 2005
    Messages:
    1,799
    Location:
    IA
    That's really too bad. :( My wife enjoyed the magazine. The article on carry methods and female shooting sports really hit home with her. Pax, do you know of any other mags the ladies enjoy?
     
  6. mr_dove

    mr_dove Member

    Joined:
    Oct 29, 2003
    Messages:
    645
    Location:
    Denver
    My wife and I both have NRA memberships so we get 2 magazines every month. I like the Woman's outlook FAR more than the one that I got for myself.

    It really is a shame.
     
  7. springmom

    springmom Member

    Joined:
    Dec 20, 2005
    Messages:
    3,599
    Location:
    Spring TX
    For all of you who are unhappy about this, please, go to the NRA website, to the publications section, and then email them. There's a link to "Contact Us". Tell them what you think. If you are a member (or life member) say so. This is a huge loss for women shooters.

    And yes, there is www.womenandguns.com for those of you who are interested. It also has a very good forum.

    Springmom
     
  8. massad ayoob

    massad ayoob Member

    Joined:
    Dec 7, 2005
    Messages:
    369
    What Springmom said.
     
  9. Henry Bowman

    Henry Bowman Senior Member

    Joined:
    Dec 30, 2002
    Messages:
    6,717
    Location:
    Cincinnati, Ohio
    :( I don't even know how one would choose the NRA Women's Outlook Magazine. The only choices I have ever seen are American Hunter, American Rifleman, and America's First Freedom. I choose the latter because I'm more interested in the politics of the 2A than hunting or sports, but it (like all monthly print media) is hopeless out of date by the time I receive it. The news I get on here THR is usually about 3 days ahead of TV news, also.

    Frankly, I would choose the Women's magazine if given the choice to provide my wife with some positive media and information. I've never seen it as a choice.
     
  10. pax

    pax Member

    Joined:
    Dec 24, 2002
    Messages:
    9,761
    Location:
    Washington state
    Henry ~

    I've heard that from other sources too. Two women I know actually signed up for the magazine two or three times, and never received it. Pretty sure that if such paperwork snafus were common, that didn't help matters either.

    pax
     
  11. dragongoddess

    dragongoddess member

    Joined:
    Aug 10, 2006
    Messages:
    557
    Location:
    Way Way out in West Texas
    Well give a call and let them know how you feel.
    1-800-672-3888
     
  12. ripcurlksm

    ripcurlksm Member

    Joined:
    Oct 8, 2006
    Messages:
    483
    Location:
    CA
    Hey Pax, I have never read any of the NRA mags, but I have seen you post about this before and I dont understand why there needs to be a specialized magazine for women for guns? Please enlighten me!

    Very Respectfully,
     
  13. Owen

    Owen Moderator Emeritus

    Joined:
    Dec 24, 2002
    Messages:
    6,035
    Location:
    Eagle Pass, TX
    Because it's nice to have a choice that isn't 1911/AR-15 monthly?

    Because the mainstream mags essentially ignore the female side of the market? When was the last time you saw an overview of women's holsters in Guns & Bullhockey?
     
  14. sm

    sm member

    Joined:
    Dec 22, 2002
    Messages:
    28,389
    Location:
    Between black coffee, and shiftn' gears
    There is more to responsible firearm ownership than firearms. - me

    Communication is the key to life.

    Gun owners spend too much time dividing themselves and pushing away fence sitters and giving the Anti-Gun folks messages to use against the Firearm Community.

    WE as a community need to LISTEN to everyone involved in Attracting more responsible firearm owners. WE do not listen, and ladies are flat out telling NRA, other Gun Organizations, and fellow responsible gun owners -

    "Hey, pay attention here, we not only want to learn, attract more responsible gun owners, especially other ladies, we also have some great things to share with ladies, gents and kids."

    www.corneredcat.net for one does this very thing. I send folks, not only ladies, also gents and kids to this site.

    Profiling and Stereotyping gets a lot of flak on THR and sister sites - to the point threads are locked.

    NRA, other Gun Organizations, and other Responsible Firearm Communities need to shut up, LISTEN , and Communicate in a manner that does NOT give off profiling and stereotyping of gun owners.

    WE need, Ladies Specific Resources and magazines. Just like we do for kids, the elderly and everything else.

    Listen, and "hear" what folks are communicating.

    Right this minute we have guys, that have no idea what to get the ladies in their lives for the holidays. They always goof up, always get into trouble. All a guy has to do is pay attention and listen.

    Responsible Firearm Ownership needs the same thing - folks paying attention and listening.
     
  15. lawson4

    lawson4 Member

    Joined:
    Jun 26, 2003
    Messages:
    297
    What a coincidence: I just sent an e-mail to a female co-worker with the link to Pax's Cornered Cat site.:)
    I think it is an ecellent resource and have introduced several women to the site.

    Rick
     
  16. hso

    hso Moderator Staff Member

    Joined:
    Jan 3, 2003
    Messages:
    51,101
    Location:
    0 hrs east of TN
    Women have different shapes than men and therefore different carry challenges.

    Women have different clothing ranges than men and therefore different carry challenges.

    Marketing for most firearms and accessories is nearly always very tightly focused on men. A separate magazine focused on women shooters allows manufacturers and retailers tune their marketing for the fastest growing segment of the shooting community.

    Women have different issues with self defense than most men do. A shooting magazine with a focus on women has a better opportunity to involve women in those issues whether it be attitudes on self defense, equipment, behaviors, etc.

    A specialized magazine for women shooters has a better chance of reaching women. It therefore has a better chance of dispelling myths about shooting for women who are curious about shooting, but may not be interested in shooting as an activity. It also has a better chance of interesting women in shooting and therefore in saving your rights by growing the ranks of "normal" people in shooting.

    Most gun mags don't address these issues.

    Did I miss any of the obvious stuff, Pax?
     
  17. Wakal

    Wakal Member

    Joined:
    Dec 27, 2002
    Messages:
    442
    Location:
    Von Ormy, Texas
    If only they would have hired decent writers.

    My wife got that horrible excuse for a magazine for a year, and I (since I'm easily amused) read every issue. Oh, jebus, it burns, it burns...

    My wife is a NRA TC, TX CHL instructor, and USPSA 3-Gun (and 1/3 gun) competitor in her own right. She noted the blatent pandering to the lowest common denominator, the "woman's focus" on colours vice performance...what a waste of time and effort.

    Not a bad idea, but terribly excuted.

    But I didn't expect much from the NRA, who after all backed the NFA, GCA, and claim that '86 monstrosity as a "epic victory."





    A
     
  18. harvester of sorrow

    harvester of sorrow Member

    Joined:
    Sep 18, 2004
    Messages:
    229
    Location:
    VA
    I'm an MG owner, so I have my own obvious objections to part of the Firearms Owner's Protection Act, but even I will admit that it did some good things. Before it, you couldn't buy ANY gun in a state other than your state of residence, now you can at least buy rifles and shotguns. Before it, you had to buy all ammunition from a FFL dealer, now you can have it shipped to your door. And, before it, if you were flying from Texas to Maine for a hunt and your plane had to divert to Massachusetts due to bad weather, you were subject to arrest as soon as you landed because you had a weapon the state hadn't approved you to own. Now, if your gun is legal in your home state and in your destination state, you're legal in any of the states in between. Even more important than these, though, is that it prohibited the establishment of any national database of guns and gunowners. These parts certainly seem like a pretty "epic victory" during a dark time for the firearms movement.

    The Hughes attachment was added at the last minute as a poison pill to kill the FOPA and there is no doubt that it was certainly an evil stroke and a "monstrosity." Would the anti-gun forces have won if the FOPA was allowed to die? Would the pro-freedom forces have been able to bring it up again later to pass it without the evil part? Hard to say. Either the NRA threw the machinegun owners off of the sleigh, or they felt that the complete FOPA of 1986 as it was was the best they were going to be able to do...
     
  19. Oleg Volk

    Oleg Volk Moderator Emeritus

    Joined:
    Dec 19, 2002
    Messages:
    9,155
    Location:
    Nashville, TN
    That magazine got rid of Niki Fellenzer as their editor...and I think that was a mistake. She was more in tune with RKBA activism than her successor.
     
  20. sm

    sm member

    Joined:
    Dec 22, 2002
    Messages:
    28,389
    Location:
    Between black coffee, and shiftn' gears
    What I'd like to see...

    since I stay in trouble anyway...

    Positioning:The Battle For Your Mind - Trout & Ries
    I still subscribe to T&R's Marketing ideas . For some this work may seem "Old School" - then again works.

    I mention this work because I do know of BIG organizations that use[d] this work to Market their organizations, business and even individuals themselves.
    It will work with attracting new shooters and Ladies to shooting.

    "Be the first with an idea" -
    "Carve your own niche"

    pax did /does that with her site.

    Now this is where I get into more hot water than I already am with pax.

    Kathy,
    My "wish" is to see to you consulting with holster makers, and other ladies needs.
    SWAT have you write a work from time to time.
    From out in left field - have Rich do a ladies magazine, with Kathy, Gila, and other ladies involved.

    Can you imagine reading a magazine with works and contributions with Kathy, Tamara, Claire Wolfe and Gila Hayes?
    Sticking with just these 4 ladies sharing about holsters in and of itself would have the magazines flying off the shelves.

    springmom writes a review of her new SRH.
    MedGrl and her shotguns
    Barbara with activism, MI dove hunting, her going to Blackwater, kids events..
    Xavier-Breath's daughter shooting her shotgun...

    Not "tied" with NRA or other organization - might actually be best to get away from stereotyping of women - instead "Carve this Niche" , "be first with an idea".

    Hey - this idea comes to fruition, and NRA gets panties in a wad - sorry man, you should have listened, and communicated. This book I mentioned, might a good read for the NRA - and some folks that are members of THR, TFL and sister sites too.
     
  21. Amish_Bill

    Amish_Bill Member

    Joined:
    Nov 29, 2003
    Messages:
    1,543
    Location:
    atl ga
    Dang - I was planning to switch to this mag and leave them about the girlfriend's place.
     
  22. carebear

    carebear Member

    Joined:
    Jul 30, 2004
    Messages:
    4,373
    Location:
    Anchorage, AK
    I like that idea, sm.

    Kathy, I know I'd steer every woman who even remotely asked me about shooting to such a magazine (as I do to your web site). A magazine also has the "gift subscription" advantage for libraries, doctor's offices and such.

    A pro-shooting doctor or dentist could make such a mag available in their waiting room and give it instant credibility with parents (still usually mom's) who end up bringing in the kids. That sort of thing.

    With letters to the editor and guest articles from average ladies who have taken classes from time to time it would also avoid the "token females" excuse I've heard presented about how the Marion Hammers of the world are shills and tools.

    When I first got into CCW I paid a great deal of attention to those who were "like me" because they had similar questions and issues. The more experienced shooters/carriers I could learn "from" but not connect "with".

    The broad spectrum of women who are shooters and carriers is still mostly unknown among the general public, a "non-aligned with the NRA" publication could quickly put the lie to the stereotypes and give many women a whole pile of "like me's" to identify with. Lists of ranges and women's classes could help build communities for the odd woman out who's thinking about it but has noone else to shoot with, that sort of thing.

    Fortunately, I'm a man and thus can leave all the hard organizational work up to those more qualified. :evil:
     
Thread Status:
Not open for further replies.
  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.
    Dismiss Notice