JohnKSa is on target. Ruger has moved away from past policies that may have been right for the times, but are no longer valid in view of the widespread acceptance and popularity of black rifles, concealable handguns, etc. Ruger is now, in case folks miss this point, a publicly owned company, and they have an obligation to their shareholders. Judging by recent sales figures, they're doing quite nicely. I, for one, applaud CEO Mike Fifer for moving the company in new and innovative directions. Sure, there's going to be some growing pains. There's also going to be some solid innovation, as we're seeing with some of the new Ruger-Hornady collaborative efforts. ( I am, for example, VERY pleased with the new 338 RCM). We should all applaud ANY TIME an American firearms manufacturer succeeds. Remember, without a domestic industry to supply and support us, our 2nd Amendment rights are largely illusory.