Last year a LGS started offering reload/hand load services and products. He is licensed for it. This is not any kind of legal question. He was unable to get factory ammo for his shelves so he started loading. He loaded up few hundred rounds of most calibers (9mm through 300win mag), boxed them, priced them, and sold them. He also offered to reload customers brass for a fee. Components were limited to what he could find, so customer requested custom loads were not an option. Here's my quandary. Hand loading makes me think of load development with ladders, range tests, etc. He is making 1 load for a caliber and selling it to multiple people with various barrels. Does he just pick a middle of the road load and run with it? Seems off to me, until I think about factory loads. Many people don't always have a preferred brand/model round. Many people buy what ever is on the shelf, run a couple rounds through their gun to check their sights and adjust if needed. How common is it for someone to just pick a random load from a manual and just run with it? Sight their gun to that load and be satisfied. Perhaps its accurate enough for hunting and range blasting. So no interest in developing it to sub moa, etc.