Ruger reports significant drop in sales

Discussion in 'General Gun Discussions' started by hso, Aug 5, 2022.

  1. dogtown tom

    dogtown tom Member

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    :rofl:


    Yet "tacticool" sells. It sells because thats the demand.
     
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  2. GEM

    GEM Moderator Emeritus

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    If only Ruger (or someone) would make old Fudd guns like the good old days - THEN - they wouldn't sell many as the market focus has moved to self-defense oriented guns! Read the shooting industry sales figures. Shotguns have been flat for years for example, your SD handguns increasing sales.

    As far as the Minis - if you haven't noticed, the plain jane versions survive most of the AWBs out there - God knows why as they are an efficacious as an AR - shown in some massacres. Thus, having one when the AWB comes back (OH, no - Clarence will save us!) is a bit of an insurance policy for a bit of time.
     
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  3. Scout21

    Scout21 Member

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    Seeing as you quoted some percentages I'm going to assume you know a little about the stock market. Do you think Vista stocks dropping so much will have a positive effect on ammo prices? I don't follow or understand the intricacies of the stock market, so that's why I'm asking.

    Don't mean to derail the thread.
     
    Last edited: Aug 7, 2022
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  4. Mark_Mark
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    Mark_Mark Contributing Member

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    down 37%

    mabey they will start releasing primers
     
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  5. Scout21

    Scout21 Member

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    Here's hoping. I've always rooted for Federal considering that they were the underdogs for a long time, but I think Vista is getting a little too big for their britches. Really makes the decision of buying foreign a lot easier.
     
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  6. Hikingman

    Hikingman Member

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    On the one hand, that's an interesting point about SD oriented guns (with the market focus part). Anyway, let's hope companies move more toward promoting shooting sports in the process.
     
    Last edited: Aug 7, 2022
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  7. ilbob

    ilbob Member

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    Ruger has a pretty decent balance sheet and has an almost 5% dividend yield at present.

    The stock price has had a pretty good run. The last 5 years or so it has been somewhat volatile but it's about where it was 5 years ago. It's not likely that it will be moving up a whole lot.

    I don't think it's real attractive at current levels because it has some serious risk associated with it that the company itself can't do anything about, mainly what new gun laws will get passed.

    Ruger makes decent guns.

    I never saw Marlin as any kind of competition to Ruger because they made different lines of guns. It's a pretty good compliment to the existing Ruger line.

    Remington for whatever reason did not endear itself to gun owners over the last few decades. Ruger is going to have to pick bits and pieces out of the ashes of what is left of Marlin to find some value. My personal opinion is that there isn't really much left of Remington to pick through.

    My personal opinion is they overpaid, but they had plenty of cash available to overpay with so it didn't hurt their balance sheet. Only time will tell if the purchase makes sense.

    Edited to change Remington to marlin.
     
    Last edited: Aug 8, 2022
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  8. TTv2

    TTv2 Member

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    Seeing the rebates indicates that guns aren't selling and the one that surprised me was the GX4 because it is the cheapest P365 style pistol on the market and you can't blame it on the brand as the G2 and G3 have been top sellers for years.

    People are tapped out and when the ammo costs as much as it does and gas, food, bills higher than ever that doesn't leave much for new guns or pricey ammo.

    The correction is finally coming, I expect to see primers back on shelves for $50 a brick by Memorial Day 2023.
     
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  9. BlueHeelerFl

    BlueHeelerFl Member

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    Most of not all gun manufactures QC sucks now. It's cheaper for the industry to let CS handle any issues than to have a proactive QC dept
     
  10. Remington1911

    Remington1911 Member

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    Likely why I buy old guns, made with pride and craftsmanship.
     
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  11. thump_rrr

    thump_rrr Member

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    I’m in line for a Marlin 1895SBL.
    At the store I put my down payment at to get in line there are 97 people ahead of me.
    At every other store that was taking pre-orders there were at least 100 people in line ahead of me.

    From the initial reviews it seems that they knocked one out of the park.

    This is in Canada where I assume gun sales are probably 5% of what they are in the USA.

    My only experience with Ruger is my GP100 Match Champion which I find to be a great gun.
    It’s not comparable to my 1977 Colt Python or 80’s Dan Wesson 44 but it’s not in the same price range either.
     
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  12. ilbob

    ilbob Member

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    The vultures don't show up until the company is effectively dead. They may still be functioning on some level but it is just a matter of time until the end comes.
     
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  13. Mark_Mark
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    Mark_Mark Contributing Member

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    Pride with a Price. Back then, QC was not good as modern robots and everything was hand fitted. A Colt or Smith also cost a months salary for the average man. Now, you can pick up a plastic wonder for a days labor, or a steel semi custom gun for 1 week pay check
     
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  14. ilbob

    ilbob Member

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    Vista was under $5 in Aug of 2019. Today it is $30.

    Vista does not currently pay a dividend so is not much on my radar as far as investing.
     
  15. Remington1911

    Remington1911 Member

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    Yes and no. Same as today the "top of the line" type gun was expensive. Something like a Remington model 8 was very expensive, as it was cutting edge tech. But a "middle of the road" gun was about the same as it is now. I am thinking you are going back to the thing that is talked about in any "history" deal on the "old west" when a colt was so expensive. But again you have to remember cutting edge. You could have a cartridge conversion done for 1/3 the cost, and be right there. Lever guns back then expensive, but single shots not so much, go back to when the first cartridge guns came out, rolling block, trapdoor, those are expensive over a muzzle loader, cutting edge.

    We are told time and time again that....well we can't make a Python, Savage 99, 1903, take your pick, as it just can't be done by modern machine. Well nope, the machine can do it, but that machine is much more expensive over what is common now. Pouring black plastic BB's in one end and "frames" out the other is nothing, and the makers have trained us that plastic is the only way to go. It is not just this but everything.

    I don't know if I agree with the QC not good, with each human hand fitting, I am sure the machine of the gun did what it was designed to do. It would not leave the factory if not. Now if you are talking about the metal working tech, I agree, one only has to look at the "low number" springfield '03 for that. Yes the human eye thought it was right, but the metal work of the era was also holding some of the cards. And this does prove your point to a degree, the human error in that one operation. However if you go back and really read that report, the number of guns that went kaboom is very small of the total out of that factory. In my view calling them all "bad" is tossing the baby out with the bath water.
     
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  16. Mark_Mark
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    Mark_Mark Contributing Member

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    one thing for sure, We are a well armed nation thanks to robots and plastic.
     
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  17. Smaug

    Smaug Member

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    My stainless SP-101 rusted when stored in a damp basement for a couple years. It’s partly my fault, but I didn’t expect the STAINLESS gun to rust. It rusted more than my cheap blued Charles Daly Hi-Power.

    I’m not impressed with Ruger for the last twenty years. It feels like they’re cutting costs with resulting cuts in quality, thinking no one notices.
     
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  18. Crosshair

    Crosshair Member

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    That's why the price of Minis has been high for a number of years. People figured out that ARs in ban states are really crap and not worth the effort. Can't blame Ruger for taking advantage of having a captive market.

    Their PCCs they have to stay competitive on though.
     
  19. tarosean

    tarosean Member

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    We have till Nov 8, 3 months away..
     
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  20. Reloadron
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    Reloadron Contributing Member

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    Ruger is not alone in the universe. Year after year of record breaking gun sales eventually was going to slow. Millions of people who never planned to own a gun are now gun owners. There is a small percentage of the population as we have here who are gun enthusiast but aside from us eventually the market is saturated. What? Something like 400 million guns in the US give or take a few million. :)

    Ron
     
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  21. Mark_Mark
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    Mark_Mark Contributing Member

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    Yeah, the party is winding down. Now, it’s time for the fire sales, rebates, and bogo!
     
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  22. sparkyv

    sparkyv Member

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    ...and reloading components, especially primers! :eek:
     
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  23. W.E.G.

    W.E.G. Member

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    I wouldn't hold my breath waiting for expanded availability of models and configurations that are already unavailable.

    We are in an ECONOMIC DEPRESSION. The reason people aren't buying more guns is because many can't even afford basics to sustain life. Raise your hand if you've gotten a meaningful raise lately. If you are self-employed, raise your hand if your roster of paying customers has grown recently - or even held steady. Now raise your hand if all your bills have gone up substantially lately. I can't afford to buy any new guns now, and I don't see that changing any time in the near-term - no matter what the outcome of the upcoming elections.

    Expect lay-offs at all levels of US manufacturing, especially at facilities producing goods that are non-necessities. Drop in demand does not mean there will be increased production, let alone increase in new or previously-scarce models. That's not how economics works. Hate to be the bearer of bad news to Mr. Big Paycheck, but that Ruger #1 in 6.5 Swede with the schnabel forearm he's been waiting for just isn't going to get made. That gun is a NON-NECESSITY.

    The gun manufacturers will continue to produce only enough supply of mid-priced popular guns to keep - hopefully - in the black. Tooling and running Q/C for fancy stuff that doesn't sell won't keep the lights on.

    Same goes for ammo. Price will come down some because demand is dropping sharply. Again, who can pay 50 cents and up for one bang when they can't afford to fill their gas tank? I'm still burning my fair share of ammo - for now. But that's only because most of my ammo is handloaded, and therefore largely un-saleable in the secon-hand market. I might as well enjoy it while it lasts. Ammo manufacturers still have to pay for input costs. Price of ammo will go no lower than the point at which the manufacturers can cover inputs and still eek out a little bit of profit.

    If you can afford to spend money on non-necessities, your best bargain today will be in the form of guns and ammo being sacrificed by by people who are struggling to buy basics.
     
    Last edited: Aug 8, 2022
  24. Mark_Mark
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    Mark_Mark Contributing Member

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    Primers!!!!! YES! $25/k plus a $5 rebate!!!!

    the key is, not to buy the shelve when they are back down to $30/k

    who am I kidding! lol
     
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  25. Hooda Thunkit

    Hooda Thunkit Member

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    And most reloaders will repeat past behavior, and have only a few hundred in their possession.

    Because, it just takes a quick run to the store to get another brick...
     
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